@codyplof If CVR & CPC both decline then efficiency remains flat. It's only concerning if CVR declines faster than cpc. This video is engagement bait.
@HireFireTeam@mkobach Correct, a DM from your boss carries a significantly different impact than from a coworker. If you manage people you have to understand that dynamic.
@TaylorHoliday So essentially if you aren't scaling toward aMER, you're making decisions based on a broken compass. Perhaps that’s always been the case though, meta just forced that idea into broader visibility.
@binghott Yearly targets trickle down to monthly & daily targets. To hit those targets you need a plan. If you know hit rate, you now know specific inputs needed to hit your target and thus an actual plan. Spend is meaningless unless it drives an outcome.