L'Oréal Professionnel Paris

Elevating hairstylists & their clients since 1909.
Powered by tech.
Questions on hair? Ask us 24/7.
Tag #lorealpro to be featured.

[L'Oréal Professionnel Paris @lorealpro]

The trendiest brown sugar brunette – created step by step. 🤎✨

elevates brunette with the perfect balance of depth and dimension keeping it unmistakably brunette, just more polished.

Lift is created with Blond Studio 8 + 15 vol, finished with Dia co...

[L'Oréal Professionnel Paris @lorealpro]

The most timeless love story is a minimal blonde. 🤍
Created by our Global Creative Contributor .

Soft, refined, effortlessly balanced – this shade is making its return as the ultimate expression of quiet luxury.

With , achieving this level of preci...

[L'Oréal Professionnel Paris @lorealpro]

Golden blonde, but make it blended. 💫

@.suzi breaks down this transformation to keep the blonde bright and the finish glossy.

Formula:
Lift: Blond Studio 8 + 20 vol.
Root melt: Dia light 5 + 9 vol.
Tone (mids/ends): Dia light 9.13 + 9 vol.
Front ha...

[L'Oréal Professionnel Paris @lorealpro]

Iconic blonde – recreated by 🤍

Inspired by timeless, understated elegance, this signature blonde feels soft, refined, and effortlessly chic.

A blonde that doesn't shout, but defines an era.
Perfectly balanced tones, natural dimension, and that unm...

[L'Oréal Professionnel Paris @lorealpro]

Say bonjour to cool tones. ✨

creates this matte, ashy look with refined dimension for a cool result remaining seamless from roots to ends.

Formula:
Global Color: iNOA 8.31 (10g) + 8 (20g) + 9 (20g) + 9.3 (20g) with 20 vol. Open‑Air Highlights: Blon...

[L'Oréal Professionnel Paris @lorealpro]

From salon chairs to city streets, iNOA is now the №1 no-ammonia professional hair color worldwide.* 🌍

Delivering high-impact, long-lasting color while preserving all hair patterns, including curls, with reduced hair porosity, iNOA by is redefining...

[L'Oréal Professionnel Paris @lorealpro]

It's okay to have limits. 🤍
Prioritising your well‑being is as important as caring for your clients.

Our mental health ambassador reminds hair professionals that it's normal to feel overwhelmed at work and healthy to say no sometimes.

Discover our...

[L'Oréal Professionnel Paris @lorealpro]

We played Pro Guess Who and picked a L'Oréal Professionnel icon. 🖤

Watch closely, follow the clues, and tell us – did you guess it right?

Now your turn: if you were playing, which product would you choose?
We can't wait to hear about your ultimate...

[L'Oréal Professionnel Paris @lorealpro]

How to achieve long-lasting, glass-like smoothness hair? 💜

Discover the Keratin Alpha Sleek routine – designed to transform hair from the inside out.

Step 1: Cleanse.
Start with Keratin Alpha Sleek Shampoo to purify and prepare the fiber.

Step 2: ...

[L'Oréal Professionnel Paris @lorealpro]

How to use the Keratin Alpha Sleek routine for long-lasting smoothness? 💜

Follow these steps to unlock sleek, controlled, glass-like hair – from the inside out.

Step 1: Cleanse.
Start with Keratin Alpha Sleek Shampoo to purify and prepare the fiber...

[L'Oréal Professionnel Paris @lorealpro]

Transformation starts within. 🧬

Not with a filter. Not with a finish.
But at the core of the fiber.

Keratin Alpha Sleek Smooth Transformer reshapes hair at Keratin Alpha level, creating a progressive smoothing effect that builds over time.

5x smoo...

[L'Oréal Professionnel Paris @lorealpro]

Like a gem, smoothness has many faces. 💜

With rich textures, signature fragrances and crafted formulas, Keratin Alpha Sleek is a ritual where each product reveals a different dimension of sleek, working together for a final look that becomes yours.
...

[L'Oréal Professionnel Paris @lorealpro]

Smooth, installed. 💜

With Keratin Alpha Sleek, ultra-sleek hair has never been easier to achieve at home.

Powered by patented Keratin Alpha technology, this pro-inspired system reshapes the hair fiber from within – not just coating it, but transfor...

[L'Oréal Professionnel Paris @lorealpro]

Sleek has a signature color. 💜

For Keratin Alpha Sleek, it's bold purple – the shade of transformation powered by science.

After 15 years of research, Keratin Alpha Sleek reimagines smoothing from the inside out.
This at-home pro system works at th...

[L'Oréal Professionnel Paris @lorealpro]

Perfect butter blonde by ✨

Formula:
Blonde Studio 8
Dia light 8N/7.3 + 6vol
Dia light 9.3/clear + 9Vol

Soft blonde highlights placed to catch the light and add dimension, creating a luminous, multi‑tonal finish that keeps the overall look fresh and...

[L'Oréal Professionnel Paris @lorealpro]

Frame it in blonde with . ✨

Master this foil placement technique to softly brighten and frame the face, creating a natural, luminous dimension that enhances every feature.

Would you try this technique to your next color appointment? 💛

[L'Oréal Professionnel Paris @lorealpro]

Take it from a pro. 🎨

Listen to 's precious tip to add dimension with ease.
Her formula for this beautiful copper look:
Roots: iNOA 5.4 (20g) + 7.43 (20g) with 20 vol.�Ends: Dia color 8.43 (30g) + 5.4 (10g).

Will you try this technique? 🩶

[L'Oréal Professionnel Paris @lorealpro]

Cherry or chocolate, don't choose anymore. 🍒 🤎

Created using iNOA 6.66, 5.62, and 4.26, this rich blend of shades delivers depth, vibrancy, and a luxurious finish.

Would you try this cherry chocolate shade? ✨

Video by @

[L'Oréal Professionnel Paris @lorealpro]

The making of French Blending. 🩶
Go behind the scenes of the campaign that redefined grey coverage.

From creative direction to color placement, from lighting to final styling – every frame was built to embody one idea: Don't cover greys. Blend them....

[L'Oréal Professionnel Paris @lorealpro]

Multidimensional color. Graceful grow-out. 🩶

That's the essence of French Blending.

More than a technique, it's a tailored approach to grey transformation – diffusing, softening and integrating greys seamlessly into the overall color story.

From f...