@Blooloop speaks with Lorem Ipsum about the creation of The First Salute, which inaugurates a brand-new special exhibitions gallery and marks the first phase of a major, multi-year transformation of the Weitzman Museum of American Jewish History.
“The result,” writes Blooloop editor Charlotte Coates, “offers a contemporary approach to experiential museum design, blending more than 100 historical artefacts with traditional filmmaking, computer-generated imagery (CGI), and cutting-edge generative AI.”
Read the full article via the link in the first comment.
Museum media demands the utmost in credibility and accuracy — it's not just entertainment, it’s scholarship made visible. That’s the museum’s contract with the visitor: everything on the wall is taken as fact.
Our exhibit “The First Salute,” now at the Weitzman National Museum of American Jewish History, is living proof that generative production tools have reached a level of control where every detail can be fact-checked and faithfully rendered: from period costumes to settings, from ship models to the tiniest props, from character likenesses to accents and dialects.
But the AI video models are just a tool. Reaching this level of accuracy still takes the full production process — historical consultants, production designers, costume designers, fact-checkers, and more. The technology accelerates the work; it doesn't replace the expertise behind it.
“The First Salute” is on view at the @weitzmanmuseum through April 2027.
#AI #AIFilmmaking #AIFilm #AICinema #GenAI
Lorem Ipsum’s work on “The First Salute” was featured by ABC in Philadelphia. We designed the exhibition and produced films for the experience at the @weitzmanmuseum — Weitzman National Museum of American Jewish History, now open through April 2027.
The Wall Street Journal just called “The First Salute” intriguing — and we’d have to agree. We designed the exhibition and produced its media, with the WSJ giving a particular nod to the films. On view at the Weitzman National Museum of American Jewish History @weitzmanmuseum through April 2027, the exhibition tells the story of St. Eustatius, the tiny Caribbean island that helped arm the American Revolution.
“The First Salute,” a new landmark exhibition now open at The Weitzman National Museum of American Jewish History, tells the story of St. Eustatius, a small Caribbean island where the United States first received international recognition in 1776.
A global trading hub at the time, the island and a network of Jewish merchants played a critical role in supplying the revolutionary cause with weapons and ammunition. It’s a perspective that expands 1776 beyond the familiar narrative and brings forward a chapter of American history that has largely gone untold.
Commissioned to design the exhibition and produce media, Lorem Ipsum Corp. created an immersive experience grounded in objects and brought to life through a human perspective. Across the galleries, large-scale cinematic narratives and living portraits employ generative AI production alongside traditional techniques to tell stories and perspectives that would otherwise be lost.
We are grateful to the Weitzman and the St. Eustatius community for trusting us with this story.
Dan Tadmor, President & CEO (Weitzman National Museum of American Jewish History)
Josh Perelman, Curator & Project Director
Claire Pingel, Chief Registrar and Associate Curator
Dr. Laura Arnold Leiberman, Advisor
Dr. Pan Nadell, Advisor
Dr. Jonathan Sarna, Advisor
Abigail Honor, Creative Director
Yan Vizinberg, Creative Director
Chris Cooper, Head of Media Production
Masha Pyshkina, Head of Content
Bruce Chilton, Lead Generative Animator
Alex Robete, Graphic Design
Pasha Erko, Graphic Design
Beth Van Why, Project Manager
Becker & Frondorf, Owner’s Representative & Project Management
Dimensional Worldwide, Exhibit Fabrication
Ennead Architects, Architectural Consultant
Electrosonic, A/V Integration
Gallagher & Associates, Concept Design
Donna and Shula Productions, Media Production (Synagogue film)
Lorem Ipsum Corp., Exhibit Design and Media
Thrilled to share that The Disappearance of Josef Mengele, directed by Kirill Serebrennikov, has received 7 nominations at the German Film Awards (Deutscher Filmpreis) — often considered the German equivalent of the Oscars.
Our nominations include:
– Best Feature Film
– Best Actor (August Diehl)
– Best Cinematography
– Best Sound
– Best Production Design
– Best Costume Design
– Best Makeup
Proud to be part of this and deeply grateful to the entire team who brought the film to life.
We’re proud to mark the opening of a permanent exhibition dedicated to Shri Mataji Nirmala Devi. Developed by Lorem Ipsum, the exhibition is housed in a space designed by Shri Mataji in Ridgefield Park, New Jersey, and offers an intimate introduction to the life and legacy of the founder of Sahaja Yoga. While her impact is global, the narrative focuses on her profound connection to the United States.
At the heart of the design is a single spatial gesture: a flowing form inspired by Khadi sari fabric — a symbol of freedom, dignity, and self-reliance. It moves through the exhibition as a continuous thread, guiding visitors through the experience. Personal artifacts, original materials, and audio-visual installations come together to create a layered, accessible environment — for both those familiar with Sahaja Yoga and those encountering it for the first time.
We are grateful to the Shri Mataji Foundation and the Sahaja Yoga community for their trust and collaboration.
Proud to share that our Co-Founder and Creative Director, Abigail Honor, is serving as Jury Chair for this year’s @segd Global Design Awards.
Since 1987, the awards have recognized the most outstanding work in experiential design worldwide — projects that bring together architecture, digital media, graphics, storytelling, and spatial design to create meaningful connections between people and place.
As Jury Chair, Abby will lead an international panel of design leaders in evaluating this year’s submissions and helping identify the projects that set the standard for excellence in our field.
We’re thrilled to share that Kodak honored Kristen Stewart with the Debut Feature Award for her directorial debut, The Chronology of Water.
Presented at the ASC Clubhouse in Los Angeles, the Kodak Film Awards recognize filmmakers, artists, and collaborators whose work shapes the future of cinema while honoring the enduring legacy of film as a creative medium.
The Chronology of Water was shot on Kodak stock by cinematographer Corey C. Waters @coreycwaters .
Other notable productions shot on film this year include One Battle After Another, Sentimental Value, Marty Supreme, Sinners, Bugonia, If I Had Legs I’d Kick You, and The Smashing Machine.
Generative cinema has arrived. We don’t yet know what shape it will take, but the storytelling tools are already in our hands. Over the past few years, we’ve been experimenting with AI across commercial and museum work. Here’s our first narrative short: https://t.co/DE2g4lhwnX