Loti

Helping your GenAI platform create content people want to actually watch, and taking down content that shouldn’t be anywhere.

[Loti @lotiapp]

Sons of Legion built a passionate community and AI scammers treated it as an opportunity.

50 to 60 fake accounts appear every day. Fans have sent thousands in crypto to impersonators. One person left a 40-year marriage and gave a scammer $50,000.
Loti AI has removed hundreds of impersonation pages for the band.

As Luke told TIME: "We're playing whack-a-mole at an industrial level."

Platforms remain the gatekeepers of where these scams spread. The technology exists. Collaboration between platforms, tech companies, and policymakers is the missing piece.

Full piece: https://t.co/BXS6PBHzZQ

#LotiAI #Deepfakes #LikenessProtection #MusicIndustry #AIPolicy

[Loti @lotiapp]

AI is changing filmmaking, but creators shouldn't have to choose between participating in AI and protecting themselves from it.

This resonated across conversations at this year’s @Tribeca Storytelling Summit, creators deserve a say in how they participate.

That's the future we're building toward with Loti Interchange.

More: https://t.co/a0jy85UzNr

[Loti @lotiapp]

Kelsey Plum just became the first professional female athlete to launch a verified AI digital twin. Built on authorized recordings, consent-first terms, and direct oversight from the athlete herself.

The technology to replicate a public figure's voice and likeness already exists. The question is who controls the terms when it happens.

Full piece: https://t.co/XimaWEHQdo

#LotiAI #GenerativeAI #LikenessProtection #NIL #WomenInSports

[Loti @lotiapp]

Over 200 music creators and members of Congress gathered in DC last month for GRAMMYs on the Hill, and AI was the topic at the center of every conversation.

Three bipartisan bills on the table: the NO FAKES Act, the TRAIN Act, and the CLEAR Act. Together they address one consistent principle: creators should control their identity, know how their work is being used, and be compensated when it is.

As Sen. Chris Coons put it, "Too many artists have had their intellectual property, likenesses and livelihoods stolen by online pirates and AI artists."

Full piece: https://t.co/wCQ7b79UIC

#LotiAI #NOFAKESAct #GenerativeAI #DigitalRights #MusicIndustry #AIPolicy

[Loti @lotiapp]

"I think probably in the next year or two, it'll be impossible to distinguish what is fake or not."

Loti AI CEO @LukeArrigoni spoke with @CNET about deepfakes, digital identity, and why protecting human creativity and identity will be one of the defining challenges of the AI era.

Full piece: https://t.co/ViItyRWK89

#LotiAI #AIPolicy #Deepfakes

[Loti @lotiapp]

Last week the Loti team was at the @Inc42 AI Summit in India, and it was exactly the kind of room our work was built for.

Our CTO Dr. Hirak Chhatbar joined a panel on algorithms, attention, and distribution in the AI era. The creator economy in India is moving fast, and the demand for trust, protection, and licensing infrastructure is growing with it.

As AI gets better at replicating voices and faces at scale, the question of who owns what becomes easier to ignore. Closing that gap is the work we show up for every day.

More: https://t.co/LfBrS9FhyJ

#LotiAI #CreatorEconomy #LikenessProtection #Inc42AISummit

[Loti @lotiapp]

The TAKE IT DOWN Act is now in effect, platforms must remove AI-generated sexual deepfakes and non-consensual intimate imagery within 48 hours.

Proud to stand with @sagaftra , @motionpictures, @RIAA, and others supporting legislation designed to protect identity in the age of AI.

The NO FAKES Act is the next step!

More: https://t.co/ksyNX8sAka

#TAKEITDOWN #NOFAKESAct #CreatorRights #Deepfakes

[Loti @lotiapp]

Matthew McConaughey just trademarked "Alright, alright, alright." Not for nostalgia. To stop AI from using it without permission.

Eight federal trademark registrations covering his voice, catchphrases, and visual identifiers. It is an unconventional strategy that signals something the whole industry feels: existing IP law was not built for the AI era.

Sharon Urias breaks down this strategy: https://t.co/2ZC7xwzDrI

#LotiAI #NIL #LikenessRights #AIPolicy

[Loti @lotiapp]

Val Kilmer never made it to the set, but he made it into the film.

With family cooperation, SAG compliance, and documented intent from the actor himself, the filmmakers behind "As Deep as the Grave" used generative AI to bring him into the finished film.

Consent, compensation, and authorization was the model.

@Variety's full story: https://t.co/H0YVtU8Niu

#LotiAI #LikenessRights #NIL #GenerativeAI

[Loti @lotiapp]

Every interview. Every public appearance. Every social post. All of it is training data for the next impersonation.

In Q1 2025 alone, celebrities were targeted by AI deepfakes 47 times, an 81% increase from all of 2024. In 38% of cases, fraud. In 26%, explicit content.

The skill barrier to running an impersonation scam has collapsed. The trust hasn't.

More: https://t.co/eTkiEj29l4

#LotiAI #Deepfakes #GenerativeAI #LikenessProtection #CelebrityFraud

[Loti @lotiapp]

The generative AI licensing problem has outlasted nearly every proposed solution. Puck's Ian Krietzberg examines why, and where Loti Interchange fits in.

As Luke explains, AI companies are "completely disabused of the notion that they're going to go to L.A. and sign people up one by one." Permissions-based licensing at platform scale is the answer, with rights holders setting their own terms and rules.

Full piece: https://t.co/t6rXgkVtte

#LotiAI #Interchange #GenerativeAI #DigitalRights #Hollywood #NIL

[Loti @lotiapp]

Taylor Swift filed three trademark applications last week covering her speaking voice and a stage image, specifically to address AI threats to her identity.

As Loti AI CEO Luke Arrigoni explains:
"By locking down these trademarks now, she's ensuring that if a brand wants to use a 'Swift-like' AI voice in 2027, they'll have to go through her authorized channels or face federal trademark infringement. She's effectively putting a price on her digital self, and that's where the industry is heading."

Full piece: https://t.co/pi8jJaVGE2

#LotiAI #TaylorSwift #NIL #LikenessRights #AIPolicy

[Loti @lotiapp]

Today we are launching Interchange, infrastructure for consent, control, and compensation in generative AI.

Generative AI has scaled without a way to license real people, voices, and creative works at the moment of creation. Interchange fixes that. Rights are cleared at generation. Attribution is built in. Compensation flows back to rights holders automatically.

Consented, compensated AI generation, by default.

Read the full announcement: https://t.co/a0jy85UzNr

#LotiAI #Interchange #GenerativeAI #DigitalRights #NIL #ConsentInfrastructure

[Loti @lotiapp]

The Supreme Court ruled AI can’t own its outputs, but the face it used to make them? That identity belongs to someone.

As generative systems scale, authorization becomes the critical question.

More: https://t.co/xHpfPyywTY

#LotiAI #Copyright #AIPolicy #LikenessRights

[Loti @lotiapp]

The EU banned AI nudifiers outright while giving platforms more time to build compliance infrastructure. The US is letting courts figure it out case by case.

One regulatory model says "here are the rules, now build the systems." The other says "maybe someone will sue and we'll see what happens."

Platforms building consent infrastructure now aren't doing it for EU compliance. They're building toward where global regulation is already headed.

More: https://t.co/3kMYZdM6Zv

#LotiAI #EUAIAct #AIPolicy #DigitalRights

[Loti @lotiapp]

The administration's position on training AI on copyrighted material: let the courts figure it out.

At the same time, it is pushing Congress to preempt state-level AI protections, shifting responsibility to the federal level. Will the new national policy on artificial intelligence be stronger, or simply more uniform than the dozens of state-level NIL and deepfake laws already on the books?

More: https://t.co/W37PdaBmyl

#LotiAI #AIPolicy #DigitalRights #NIL

[Loti @lotiapp]

Americans lost $3 billion to romance scams last year. Up from $250 million in 2023.

AI-powered deception has unlocked a new fear for online daters. When identity can be generated on demand, trust can’t be assumed, it has to be verified.

Find out what experts have to say about trust and platform responsibility: https://t.co/7mVhsL9Bka

#LotiAI #Deepfakes #IdentityVerification #AIPolicy

[Loti @lotiapp]

A woman amassed hundreds of thousands of followers promoting wellness supplements on Instagram, TikTok, and Facebook. She does not exist.

"Melanskia" is one of several AI-generated personas deployed by Modern Antidote with no disclosure that any of them are fake.

More: https://t.co/PjgGFuV3G3

#LotiAI #GenerativeAI #LikenessProtection #CreatorEconomy