🚨 BREAKING: The Government has blocked Kanye West from entering the UK to perform at Wireless Festival because his presence would "not be conducive to the public good"
🚨 OFFICIAL STATEMENT
I am writing to formally announce that, effective immediately, I (unseen) will no longer be purchasing or consuming Pepsi products.
Pepsi’s decision to withdraw its long-standing sponsorship of the 2026 Wireless Festival, solely on the basis of Kanye “Ye” West being announced as headliner, was, in my view, the wrong decision. Rather than standing by one of the UK’s most iconic music festivals, Pepsi chose to bow to public pressure and walk away from an event that hundreds of thousands of music fans look forward to each year.
Kanye “Ye” West is one of the most influential and celebrated artists of his generation, and his scheduled three-night headline appearance at Wireless 2026 represents a landmark moment for UK live music. Pepsi’s withdrawal is a disappointing response to what should have been an exciting cultural event.
As a consumer, I vote with my wallet. Until Pepsi demonstrates a renewed commitment to supporting the UK music and festival community, I will be taking my custom elsewhere.
I encourage others who feel the same to make their voices heard.