M&As are a big deal for any scale-up.
You know what's a bigger deal?
M&As with a direct competitor that's all about doing bigger things together. #nextgen as #oneteam https://t.co/XN4dgLdNkF
Congratulations to our very own Alison Hayter for being named a Top 100 Product Marketing Influencer!
I had the fortune of witnessing Alison’s grit and mastery in everything she does right up to the very last minute before her leave.
I can’t wait for yo…https://t.co/mQ5dQ6ttYh
Culture make or break companies -- especially for companies scaling fast. We chatted with our friends at AllVoices about the creative ways that 'culture-first' companies are getting it right.
#remote#workplace#culture https://t.co/MqYgQ6xGDj
It's absolutely not a surprise to anyone at Spokn that our clients are on Built-In's list of one of the Best Places to Work in 2022.
Congratulations and well done! 🎉 https://t.co/ej6ZoaR9fF
Great journalism @SeanSilcoff.
One interesting observation from our fundraise effort, especially having seen both sides of due diligence - being forced to do everything online and via Zoom actually felt much tighter and faster compared to pre-pandemic DDs.
Being knowledgable about the buyer, the market, and competitive dynamics is crucial to building and nurturing buyer trust.
Leave it to @sheaforr to explore and push the boundaries on how we can all better enable B2B sellers in her latest research https://t.co/B62GGqQZxE
Instead of describing your stuff, describe the change that makes your stuff so valuable.
This is the key to switching from claim-spouting (positioning via brag) to storytelling (positioning via narrative).
Another great day at @forrester tech marketing council! Super fascinating to exchange ideas and challenges with a group of tech marketing leaders. Bonus to hear latest research and insights from @sheaforr! #SDSummit#SDSummit19