Laura Roca

Digital PR Manager at @minty_digital

[Laura Roca @lroca_]

Some personal news💫
On January I joined @minty_digital as Digital PR Manager and it's been a blast🤩
Back in Barcelona to build some links for English and Spanish speaking clients.

[Laura Roca @lroca_]

looking to speak with #running club owners in the UK for my wellness client. We will credit the sources and teams, and the piece will be outreached to national and trade media titles. #prrequest #journorequest

[Laura Roca @lroca_]

@PressPlugs @MediaMatchMaker

[Laura Roca @lroca_]

For UK people: have you met your partner through #running or Do you have a running crush? I'd love to speak with you! Working on a piece for a wellness brand that will be pitched to national and trade media. Email me at [email protected] #journorequest #prrequest

[Laura Roca @lroca_]

Has work prevented and/or ruined your holidays? If so and you live in the UK, I want to hear from you. I'm working on a story for a client that will be pitched to national lifestyle media. You can send me a DM or email me at [email protected] #prrequest #journorequest

[Laura Roca @lroca_]

@PressPlugs @MediaMatchMaker

[Laura Roca @lroca_]

Looking for UK #therapist or work-related anxiety expert to give insights for a brand story. This will be shared with nationals, regionals & trade publications. Pls, DM or email me to [email protected] #prrequest #journorequest

[Laura Roca @lroca_]

@PressPlugs @MediaMatchMaker

[Laura Roca @lroca_]

Looking for UK #Medical doctors/lecturers/experts to give insights about hay fever. This will be shared with nationals, regionals & trade publications. Pls, DM or email me to [email protected] #prrequest #journorequest

[Charlie Clark @CharC_SEO]

The SEOcial is back May 16th in Barcelona 🎉 🥳

Join us at Dunnes Irish Bar from 19:00 for an evening of networking with SEOs, Digital PRs and marketers from around the world.

This event is perfect for:

✅ Networking with in-house and agency professionals
✅ Job hunting
✅ A spot to hang out with other marketers in Barcelona

The event is free, but attendees are capped at 100 so sign up below to secure your spot 👇

https://t.co/EZJmFB4fHX

[Charlie Clark @CharC_SEO]

We've just been shortlisted at the European Search Awards for a Digital PR campaign we worked on with our SaaS client 🏆

The campaign drove coverage from massive publications including Huffington Post, El Mundo and even one of Spain's biggest banks BBVA.

But why was it a success?

This wasn't just a campaign aimed at driving links.

It was a campaign that drove conversation around some of the biggest issues businesses in Spain were facing and naturally tied in our client's product as a solution to some of these issues we found.

Our team worked with Holded to build this campaign by collecting and analysing first-party data from over 3000 survey respondents around topics related to starting and running a business in Spain.

From these surveys, we were able to discover key insights such as:

👉 Only 18% of businesses in Spain believe they have sufficient online presence

👉 There is a lack of resources for women between 18 and 24 years old to start an online business

👉 86% were unaware of certain government incentives designed to help small growing businesses

👉 Only 19% of online businesses were aware of mandatory laws requiring electronic invoicing from 2024

We presented this data on landing pages and then outreached these findings to national and regional journalists to gain coverage in over 40 publications including:

🔗 BBVA one of Spain's biggest banks (DA80)

🔗 El Mundo (DA88)

🔗 Huffington Post (DA77)

🔗 Expansion (DA84)

🔗 Infobae (DA85)

Check the video for an overview of this campaign and why I think it worked so well 👉 https://t.co/yYH6x8lFCW

You can also check the Case Study with links to the landing pages on our website.

[Laura Roca @lroca_]

@ChloeMaxwellPR @minty_digital is hiring for that position :)

[Laura Roca @lroca_]

@jennafarmeruk Hi Jenna! Thanks so much for the suggestion—unfortunately this time it was not the profile we were looking for but I'm definitely keeping in mind for future campaigns 🤩

[Laura Roca @lroca_]

We're looking for UK #Medical doctors/lecturers/experts to give insights for a story about health advice from Social Media.

This will be shared with nationals, regionals & trade publications.

Pls, DM or email me to [email protected]
#prrequest #journorequest

[Laura Roca @lroca_]

@PressPlugs

[Andreas Helbig @andyhelbig]

VCs looking for the big investment trend of November 2023

cc @SlushHQ 😘

[Laura Roca @lroca_]

Slush starts in 15 days.
We only have a few media passes left.
This is your last call.

[Slush @SlushHQ]

We just have 30% of Media Passes left.

These Media Passes will run out very, very soon. Don’t say we didn’t warn you.

Apply to get yours here (https://t.co/mB9wOqzeH7).

Still wondering if you should come?
This is why 👇🧵

[Laura Roca @lroca_]

This is what naturally happens when the team works its magic–see y'all in Slushy Helsinki in 20 days.

PS: Journalists, our media passes are running out. Get yours now, or wait till Slush 2024😇https://t.co/C8xhe3mUfr

[Slush @SlushHQ]

We can’t believe it. Slush 2023 is officially sold out.

To our incoming attendees, your enthusiasm and support have made this event possible. Get ready for an unforgettable experience as we come together to build a future that lasts 💚

[Laura Roca @lroca_]

The first stage revealed–three more to go. Stay tuned👀 #slush2023

[Slush @SlushHQ]

🧱 Introducing Builder Stage, one of the four stages at Slush 2023 🧱

The Builder Stage is your sanctuary for practical and hands-on company-building advice, crafted by builders for builders.

Check out the full agenda for the Builder Stage here: https://t.co/BUiFM7x8CQ

[Slush @SlushHQ]

Do you have an upcoming launch you’d like journalists at Slush to know about? The Media Bank is for you.

Media Bank is our resource bank gathering all news at Slush under the same roof, so media representatives can find them easily and fast.

Here’s how you can submit yours: 👇