Denis Li

Channel Ops @BitunixOfficial
Markets, liquidity, execution, and trading systems.

[Denis Li @lsd_terus]

The cleanest growth question in Web3:

What action proves the user got value?

Not signed up.
Not joined Discord.
Not claimed points.

Got value.

Build the funnel around that moment.

#Web3 #Crypto #Trading #Growth #Operations #Fintech

[Denis Li @lsd_terus]

Most Web3 teams confuse distribution with conversion.

A big partner post can send traffic.

It cannot fix:
weak positioning,
unclear onboarding,
bad UX,
missing retention loops.

Distribution exposes the system you already have.

#Web3 #Crypto #Trading #Growth #Operations

[Denis Li @lsd_terus]

Growth ≠ awareness.

Awareness fills the top of the funnel.

Growth happens when users move through it.

Attention is only useful if it creates behavior.

Track the behavior.

#Web3 #Crypto #Trading #Growth #Operations #Fintech

[Denis Li @lsd_terus]

The strongest Web3 growth loops are simple.

User gets value.
User repeats action.
User creates signal.
Signal attracts better users.
Better users increase liquidity or utility.

Loops beat one-off campaigns.

#Web3 #Crypto #Trading #Growth #Operations #Fintech

[Denis Li @lsd_terus]

Your launch is not a growth strategy.

A launch creates attention.

A system turns attention into:
activation,
conversion,
retention,
expansion.

Most teams plan the announcement better than the funnel.

That’s the mistake.

#Web3 #Crypto #Trading #Growth #Operations #Fintech

[Denis Li @lsd_terus]

Not all users are worth acquiring.

Some farm.
Some test once.
Some churn fast.
Some bring real volume and stay.

The job is not to get everyone.

The job is to find the segment that compounds.

#Web3 #Crypto #Trading #Growth #Operations #Fintech

[Denis Li @lsd_terus]

Your dashboard is lying if it only shows top-line numbers.

Total wallets.
Total volume.
Total impressions.

Useful, but incomplete.

Show cohorts.
Repeat actions.
Activation rate.
Conversion by channel.

Growth needs diagnostics, not decoration.

#Web3 #Crypto #Trading #Growth

[Denis Li @lsd_terus]

Growth teams should spend more time on drop-off points.

Where do users quit?
Before wallet connect?
After bridge?
Before first trade?
After first reward?

Every leak has a reason.

Fixing leaks compounds harder than chasing reach.

#Web3 #Crypto #Trading #Growth #Operations

[Denis Li @lsd_terus]

In Web3, incentives should amplify behavior.

Not replace it.

If users only act for points, the product has no pull.

The job of incentives is to accelerate adoption.

Not manufacture fake demand.

#Web3 #Crypto #Trading #Growth #Operations #Fintech

[Denis Li @lsd_terus]

Volume can hide weak growth.

A protocol can show high activity while loyalty is low.

The better question:

How much volume comes from repeat users?

That’s where signal starts.

#Web3 #Crypto #Trading #Growth #Operations #Fintech

[Denis Li @lsd_terus]

Most campaigns die because they have no second step.

The first click works.
The first task works.
The first reward works.

Then nothing.

No nurture.
No next action.
No loop.

A funnel without progression is just a landing page.

#Web3 #Crypto #Trading #Growth #Operations

[Denis Li @lsd_terus]

Retention starts before the first transaction.

It starts with expectation setting.

Users need to know:
what this is,
why it matters,
what action to take,
what value they get.

Confused users don’t retain.

#Web3 #Crypto #Trading #Growth #Operations #Fintech

[Denis Li @lsd_terus]

Web3 teams overbuild products and underbuild paths.

The user journey matters as much as the feature set.

How they enter.
What they understand.
When they activate.
Why they return.

That is growth infrastructure.

#Web3 #Crypto #Trading #Growth #Operations #Fintech

[Denis Li @lsd_terus]

Your CTA is probably too vague.

“Join the community” is not a growth step.
“Learn more” is not intent.
“Explore the ecosystem” is not conversion.

Tell users exactly what to do next.

Then measure if they do it.

#Web3 #Crypto #Trading #Growth #Operations #Fintech

[Denis Li @lsd_terus]

A good growth system knows the difference between demand and curiosity.

Curiosity clicks.
Demand converts.
Trust retains.

Most Web3 campaigns optimize for curiosity.

That’s why the funnel looks busy but revenue stays flat.

#Web3 #Crypto #Trading #Growth #Operations #Fintech

[Denis Li @lsd_terus]

Activity ≠ retention.

A spike after a campaign means nothing if users vanish next week.

Retention is measured after the hype window closes.

Look at repeat actions.
Not launch charts.

#Web3 #Crypto #Trading #Growth #Operations #Fintech

[Denis Li @lsd_terus]

Happy Pizza Day fellas 🍕

16 years later and we still talk about one trade.

Some entries become history.

Trade on @BitunixOfficial 💚

[Bitunix @BitunixOfficial]

🍕 Even on Bitcoin Pizza Day, market opportunities blink and miss!

On Bitunix, you can trade Crypto, Stocks, and Commodities seamlessly. We handle the speed and liquidity, you enjoy your pizza.

👉 Better Trading with Bitunix: https://t.co/QKiUEU8woI

[Denis Li @lsd_terus]

Most Web3 onboarding asks too much, too early.

Connect wallet.
Switch chain.
Bridge funds.
Sign message.
Understand protocol mechanics.

Then teams wonder why users drop.

Reduce friction before scaling traffic.

#Web3 #Crypto #Trading #Growth #Operations #Fintech

[Denis Li @lsd_terus]

Your community is not your funnel.

Discord activity is not conversion.
Telegram noise is not retention.
Followers are not users.

Community only matters when it moves behavior.

Measure the path from conversation to transaction.

#Web3 #Crypto #Trading #Growth #Operations

[Denis Li @lsd_terus]

@ducpp192 Not seeing whale moves as a clean reactivation signal yet. Simpler flows seem to be holding because they reduce decision points, not because large wallets are consistently pulling dormant users back.

[Denis Li @lsd_terus]

The best Web3 funnels are boring.

Clear entry point.
Fast activation.
Obvious next action.
Tracked retention.
Simple reactivation.

Boring systems beat loud launches.

Every time.

#Web3 #Crypto #Trading #Growth #Operations #Fintech