Most expansion campaigns fail not because the product is wrong — but because the timing is.
New post: How I decide which customers get what marketed to them, when I deliberately hold back in lifecycle marketing.
🔗 https://t.co/uHiHIaVXYB
Canadian SMBs are obsessed with "new" leads, but ignoring the money already in the room is a mistake. 🇨🇦
Expansion marketing isn't a "big tech" luxury—it's your highest-margin growth lever.
Stop paying the "New Lead Tax." New on Substack: https://t.co/mCgoQKylpe
"I get all my business through referrals."
Great. But in 2026, a referral is just a Google search. Your website either closes the deal or kills it. If you're sending warm leads to a "dead end" social profile, you’re leaving money on the table.
Here's why: https://t.co/2YbRWCXTId
Acquisition is the loudest way to grow. Expansion is the smartest.
It costs 5-7x more to sign a new customer than to grow an existing one. Yet most teams spend 90% of their budget on the top of the funnel.
Stop ignoring your easiest revenue. 🧵👇
https://t.co/mgQ1a0SciD
Acquisition is getting more expensive. Retention is finally getting the attention it deserves.
In my new blog, I break down why brands are shifting budget to lifecycle programs and base management—and how that changes a marketer’s job.
Read it here 👇
https://t.co/wPCV0LpaGp
I used to think retention was all about offers and churn models—until I worked the front lines with customers every day. My new blog shares what that taught me about why customers really leave and how listening became my strongest retention strategy 👇
https://t.co/n16YW9D9il
From the front lines to marketing.
I started in headsets and queues, talking to customers all day. Now I use those insights to build data-driven, customer-first retention campaigns.
Read the full story 👇 https://t.co/XJiBQ6KcwK
Disappointed to see my Model 3’s Autopilot camera fail right after warranty ended — no damage, just normal use and I was billed for replacement. Autopilot hardware is essential for safety. Hoping @Tesla@TeslaService can review. #TeslaCommunity
Just got this working on my android, Mac and iOS devices and I can say it’s great. Can’t wait for it to be the norm. I can see it being great for trips on planes or to an international destination where you might not have cell service.
Jack Dorsey Unveils BiChat: An Offline Messaging Revolution
Jack Dorsey, co-founder of Twitter and CEO of Block, has launched BiChat, an innovative messaging application designed to function entirely without internet access.
Anyone else struggle with reaching @WHOOP customer service? I’ve been going in circles for weeks just because my whoop won’t latch onto my band 😒 what gives?
That got me thinking though, what about our elderly parents that don’t have access to data or a mobile phone? Are they expected to just not have gas or wait with their cars running while another pump opens up? #petrocan#canada
Alright I’m not usually one to complain but here goes. I went to @petrocanada today to fill up some gas and there were two empty stations without screens. And of course the only two that were empty. I went in and asked to pay however was told that they were app only. 1/2
I’m thinking I’m young and hip, down to try new things. Well here’s the catch. It was such a terrible experience downloading, signing up, and then verifying email that instead of getting gas there I just went to another gas station because that would be easier. 2/3
But my question of the day is, who is ordering all these Filet o fish at McDonald’s that keeps it forever on the menu???? I don’t know anyone who’s ever ordered one