Lucas Oliveira

digital strategist - buildings apps by the world 🌎

[Lucas Oliveira @lucasolvb]

@willia_mbrown YES

[Lucas Oliveira @lucasolvb]

@spwfeijen UGC

[Lucas Oliveira @lucasolvb]

@FynCas UGC

[Lucas Oliveira @lucasolvb]

@georgesttock 11

[Lucas Oliveira @lucasolvb]

6am 🇧🇷

Let’s work!

[Lucas Oliveira @lucasolvb]

@andersmarksen check your outfit

[Lucas Oliveira @lucasolvb]

One of the most underrated parts of building a business:
Management and process.
Without it, things break as you grow.
You lose money, time, and control.

In one of my companies that was already running for a while,
I stopped following the process and ignored the small details.
And I paid for it — with real losses.

Never underestimate the basics.

[Lucas Oliveira @lucasolvb]

@PrajwalTomar_ Build

[Lucas Oliveira @lucasolvb]

very good!

when you have a good video: a lot of views, downloads...

you are talking with the right audience that you need. So, there is a strategy that I always make to make this video bring more people like this, just changing some details on the video.

The hook that you said. Switch first 3 seconds on the video - edition, clickbaits variation, colors, subtitles - keep the same comunication goal, but it attracts the attention of different types of people.

Other types of variations: the place that you shoot, the person, the video format, background songs.

If you got to do this, you have a viral content and can produce a machine of good videos like the first one.

[Lucas Oliveira @lucasolvb]

When I started working on the internet, I thought I could control everything...
my routine, my health, my time with family and friends.

But I quickly learned that when you’re building something real, balance doesn’t exist at the beginning.

All your focus goes into making it work.
Money. Sales. Progress.
Everything else feels like it fades.

It’s not forever.
But it’s necessary.
Only after that phase, when things start to grow,
you can rebuild the rest.

[Lucas Oliveira @lucasolvb]

Great man! About personalized results, that is true, the conversion is higher than generalized offers.

I have tried a lot of times in different business and always improve the conversion and AOV.

And its more clear to analyze each type of customer, differents behaviors, how to improve to each other.

[Lucas Oliveira @lucasolvb]

3 HARD LESSONS I learned in my entrepreneur journey

(I lost a lot of money learning these the hard way)

1. Never build big businesses without a contract
Handshake deals break faster than you think.

2. Don’t start something just for the money.

3. Be careful with who’s around you
Wrong people drain you. Right ones multiply you.

These 3 alone could’ve saved me thousands.
Hope they save you something too!

[Lucas Oliveira @lucasolvb]

If you’re not ready to hear brutal feedback on your MVP,
you’re not ready to build a great product.

It’s better to be a little sad with real feedback
than happy with fake validation.

Only one of those helps you improve.

[Lucas Oliveira @lucasolvb]

deep work to launch my app in the next days!!!

[Lucas Oliveira @lucasolvb]

The more I study apps and improve my own idea,
more new app ideas I have every day.

At first, it felt like momentum.
Now I see it’s a trap.

If you don’t stay focused on one,
you’ll want to build five things at once…
and finish none of them.

[Lucas Oliveira @lucasolvb]

@DarkHorseEntre1 that is true! that changed my life

[Lucas Oliveira @lucasolvb]

When I started in digital marketing,
the most important thing wasn’t a course or a mentor.

It was the environment.

I lived with 2 friends chasing the same goal.
Most of my circle was building something online too.

That changed everything.

Because working in digital isn’t “normal.”
But being surrounded by people with the same vision makes it feel possible.

[Lucas Oliveira @lucasolvb]

Had a call with a friend today — we were talking about backend and app structure.

It’s crazy how I can sell anything���
but I still don’t understand a single line of code.

Two completely different POVs.
Both necessary.

To build something big,
you need people who think differently than you.
You need big people with you.

[Lucas Oliveira @lucasolvb]

@hunterjisaacson what do you think is the best option for who dont know how to code?

[Lucas Oliveira @lucasolvb]

@eddspire really? What launches?

[Lucas Oliveira @lucasolvb]

finishing the mvp :)

portuguese and english

checking your outfit in real time.
personalized results.
fast.