Lucas

sensitive young marketer

[Lucas @lucasthemkt]

@rachcorrine and GAP really thought this logo needed replacing in 2010

[Lucas @lucasthemkt]

@itsjamiecho we're marketing the marketing. it's marketing all the way down

[Lucas @lucasthemkt]

people who stay curious about one thing for ten years end up somewhere nobody else can follow.

most of us switch obsessions every few months and start from zero each time.

[Lucas @lucasthemkt]

@joaoscar_ "O Monge Que Vendeu a Sua Ferrari" fala sobre isso. Princípio do jardim mental. Vale a leitura.

[Lucas @lucasthemkt]

@eurofounder "great insights jensen. would love to connect and learn more about your outreach strategy 🙏"

[Lucas @lucasthemkt]

Notice how little screen time the phone gets. Nobody resists a good storyline.

[Ilya Miskov @ilyamiskov]

This new Apple Pay ad is a masterpiece!

[Lucas @lucasthemkt]

@ilyamiskov most accurate depiction of a new york bodega at 2am

[Lucas @lucasthemkt]

@JimmyThe2x4 @SciFiArchives absolutely would

[Lucas @lucasthemkt]

@nypost calling cigarettes "plant-based" is the best rebrand since "torches of freedom"

[Lucas @lucasthemkt]

> 1929: cigarettes are "torches of freedom"
> 1946: "more doctors smoke camels than any other cigarette"
> 2026: cigarettes are "plant-based"

[New York Post @nypost]

Gen Z fueling tobacco sales as wild claims cigarettes are 'healthier' than vaping go viral: 'plant-based alternative' https://t.co/hhMf4Y6CTY

[Lucas @lucasthemkt]

@maaaxritz human taste is better than human — taste if you know what I mean.

[Lucas @lucasthemkt]

nobody warns you that the best self-improvement system was written in the 1700s by Benjamin Franklin.

[Lucas @lucasthemkt]

60 years later, the product is still the smallest thing in the frame.

Swap the console for a phone and this is every Apple ad.

[Sci-Fi Archives @SciFiArchives]

Motorola "House of the Future" ads from 1960’s by Charles Schridde

[Lucas @lucasthemkt]

@jxcbzs good fucking movie

[Lucas @lucasthemkt]

@EmilyCVince yep. it is a consequence.

[Lucas @lucasthemkt]

@CabotTCroll SEO/AEO/GEO.

[Lucas @lucasthemkt]

@Danieldalen @YouTube hope you get it back. if you don't, "rebuilding after youtube banned me" is a series people would follow.

[Lucas @lucasthemkt]

Open on a moment the viewer recognizes from their own life. The alarm going off, the empty fridge, the awkward silence in a meeting. Let the product enter as the thing that changes that moment. The logo can wait until the end, when they already care.

[Lucas @lucasthemkt]

Bad ad storytelling:

• Opening with the logo
• Listing features in the first five seconds
• Ending with "learn more"

Good ad storytelling: