Fields

Designing future-proof logos for tech startups.

[Fields @lucasxfields]

Seeing the logotype I created for Apple TV+ Circuit Breakers become the centerpiece of their opening title sequence was the highlight and most fulfilling part of this project 🤩

Logotype: Lucas Fields
Agency: Loyalkaspar
Client: Apple TV+
Year: 2022

[Fields @lucasxfields]

@olegcoada Happy for you bro! Congratulations!

[Fields @lucasxfields]

@appariciojunior Já estão lançando um carro elétrico para um dos públicos mais aficionados por motores (e seus sons). Ao mesmo tempo combinar isso com um design que foge totalmente da identidade da marca e ainda com um valor acima da sf90 é pedir para fracassar

[Fields @lucasxfields]

@olegcoada Fr bro 😅 you just gotta learn how to tame it.

[Fields @lucasxfields]

Have you been grateful for being a freelancer/independent creator lately?

Today I stopped to think about how blessed I am when it comes to my work. I get paid to design, then I post the design I got paid for, and that post brings me new leads... some of which become new clients who pay me so I can keep the cycle going. How crazy is that?

We don't even need to actively look for new clients because this has become a natural process. Of course there are slower periods, but I've been doing this consistently for 12 years now, from the comfort of my own house. No commute, no bosses, just absolute freedom of time.

What a time to be alive!

[Fields @lucasxfields]

@alexispresa Amen brother! We're blessed!

[Fields @lucasxfields]

Logo design for SecretKey, a multi-strategy digital asset investment manager.

[Fields @lucasxfields]

@Mikecregner Thank you! 🙌🏻

[Fields @lucasxfields]

@chrisbolliger_ Happy birthday to us! Have a good one bro 🥳

[Fields @lucasxfields]

@olegcoada Thank you brother! 🙌🏻

[Fields @lucasxfields]

@MihaiDolganiuc Thank you! 🙌🏻

[Fields @lucasxfields]

@HipkissDesign Happy birthday to us! Have a good one bro 🥳

[Fields @lucasxfields]

@alexispresa Thank you, Alexis! 🙌🏻

[Fields @lucasxfields]

@olegcoada Usually within a week. But I've had clients come back to close the deal after several months... happened a few times 😅

[Fields @lucasxfields]

@iliadelin

[Fields @lucasxfields]

@WeekendVisuals That makes sense. Thank you!

[Fields @lucasxfields]

Designers, I need your opinion on something.

I usually include a bento grid on the last page of my presentations featuring the best shots and mockups so the client can see everything in context. Lately I've been thinking about moving that bento to the very first page instead. I feel like the impact might be bigger if they see the whole vision before we dive into each element in detail.

What do you think... bento first or bento last?

[Fields @lucasxfields]

@colton__tollett Makes total sense, thanks!

[Fields @lucasxfields]

@kashif_239 That's the rationale

[Fields @lucasxfields]

@lukas_kovac 💯