Luka Sandev

Scaling Educational YouTube Channels for B2B, SaaS Owners, Info Product Sellers and Coaches.

[Luka Sandev @luka_sandev]

HIRING🚨🚨

Short-Form Video Editor

$50-$60 Per Short.

Your Role:

- edit footage daily
- meet deadlines
- report on your work

Looking for Devin Jatho/Kallaway style editing.

APPLY if:

- you work in Premier Pro/AE or DaVinci Resolve
- have at least 3 years of experience
- are fluent in english

DON'T APPLY if:

- you need to be micromanaged (IMPORTANT❗️)
- you don't have any experience
- you are using Final Cut, CapCut or Canva

We are looking for a TRUE short-form specialist that understands pacing, deadlines and can deliver without needing revisions or constant management.

To APPLY:

Drop down your strongest short-form edit.

[Luka Sandev @luka_sandev]

We typically want to reinvent the wheel and be “Authentic”…

…but most of the time, doing what already works is a better choice.

To me personally, the design of this thumbnail looks awful, but it simply WORKS.

It has been tested 10s if not 100s of times on YouTube and the video ALWAYS stands out.

It’s not copying, but rather just using what works.

And to be honest, the creator you “stole” it from most likely also got that idea from another creator.

[Luka Sandev @luka_sandev]

@Shubhiworks @shipper_now Clean

[Luka Sandev @luka_sandev]

Another banger… 179K views.

Simple strategy + the right format.

This shows that shorter videos can still perform really well.

You don’t always need to create 10-hour courses to reach the masses.

Sounds too simple, but it works.

[Luka Sandev @luka_sandev]

Just put more effort into the intro…

We created this one, and it was so worth it…

…we’re pushing 1 MILLION views, and 105% of people watched the intro.

Which means people actually went back to watch it again…

…that leads to YouTube pushing it to more people because of high viewer satisfaction.

Crazy.

[Luka Sandev @luka_sandev]

Crazy 100x outlier we worked on.

871K views in 2 months.

By FAR the biggest video on the channel.

In an educational niche btw...

[Luka Sandev @luka_sandev]

800% increase in Views on this Educational Channel…

…and it wasn’t Value provided in the videos or the editing quality that was different…

…or that we posted in more Volume.

NO.

It was Outlier research and the strategy we put in place.

First I researched WHAT videos performed well for others…

…and after a few hours it was so obvious.

14/32 top performers were 45+ minutes.

So without wasting any time I looked for Outliers that fit that criteria.

This is where I came across a video that grabbed my attention.

“How I'd Start a 1-Person AI Business with Claude AI in 30 Days”.

Strong…Punchy…and it fit the requirements for a winner in our Niche.

Following that strategy, we implemented many things including:

- subhooks
- better intro
- proven packaging
- etc…

We got ourselves the first winner.

868k views on a 4 hour course.

Engagement Machine.

This was just one of the things we implemented...

...since then 8 out of 10 were Outliers.

Crazy.

[Luka Sandev @luka_sandev]

HIRING 🚨🚨

Short-Form Specialist (YouTube & IG)

Looking for someone who lives in the EU and is fluent in English.

Ideally, you’ve worked with big creators before.
(Even better if it’s in the Business niche.)

Your Role:

- Edit footage daily.
- Look for strong hooks.
- Report on your work.

APPLY if:

- You have worked with big creators.
- You edit in Premiere Pro/After Effects or DaVinci
- You have at least 3 years of experience.
- You are fluent in English.

DON’T APPLY if:

- You need to be micromanaged. (IMPORTANT ❗️)
- You don’t have any experience.
- You use Final Cut, CapCut, or Canva.

We are looking for a TRUE short-form specialist who understands pacing, deadlines, and can deliver without needing revisions or constant management.

To APPLY:

Follow me.

DM me your strongest short-form edit.

Include the keyword “SHORT” so I know you paid attention to the instructions and requirements.

Applications that don’t follow these steps won’t be considered.

[Luka Sandev @luka_sandev]

Brand has 3 Components👇

Quantity - repeating what you said until someone ties your face to some message

Quality - such a good articulation of someones problems that they subconsciously tie your face to the message

...or Both, this is what creates a GREAT Positive Branding

[Luka Sandev @luka_sandev]

@russellbrunson Essential for YouTube video Scripts.

Simple.

Unique.

Powerful.

[Luka Sandev @luka_sandev]

Day 14)

of a YouTube Agency:

YouTube is the best platform for High-Ticket Services or Info Products.

Period.

[Luka Sandev @luka_sandev]

Day 13)

3 Characteristics Your Editing Should Have:

1.Clarity

2.Retention

3.Simplicity

The goal isn’t to have the flashiest edit…
It’s to create the clearest education.

[Luka Sandev @luka_sandev]

Day 12: YouTube CTA Strategy

Place your CTA at 30–50% of the video.

Early = kills retention.
Late = no one sees it.
30-50% = gets seen and keeps them watching.

Simple fix. Big impact.

[Luka Sandev @luka_sandev]

@AlexHormozi You think information overloading is the way...

...but just doing the that one thing will get you the information you really need.

[Luka Sandev @luka_sandev]

@LeilaHormozi Spot on...

Most business owners need to see this to start their YouTube Path.

[Luka Sandev @luka_sandev]

@AlexHormozi Absolutely.

Value + Quantity + Packaging = Content on Steroids.

[Luka Sandev @luka_sandev]

Day 3)

I realized 99% of great Educational YouTube videos have this in Common:

1. Promise (what you are delivering)
2. Proof (why should they listen)
3. Plan (what to do next)

Strategy by @AlexHormozi that is layed out perfectly for getting right views and link clicks.

[Luka Sandev @luka_sandev]

Day 2)

Building a YouTube Brand:

Content Value > Hooks, Titles, Thumbnails

Building it Faster (in order of importance):

1. Catchy Thumbnail
2. Meaningful Title
3. Short (8 - 10 second) Hook
4. Content Value

And doing it consistently...