It’s been a whirlwind final day for the Adswerve team at Google Cloud Next ‘26! The clear takeaway for our team has been that AI has moved from experimental to operational. After sessions wrap today, we'll be helping clients turn these innovations into today’s results.
📊 Not sure when to use Multi-Touch Attribution vs. Marketing Mix Modeling? Our latest blog breaks down the key differences and highlights the benefits of Google's #Meridian.
🔗 Read now: https://t.co/3Uysx4sEcp
#MarketingAnalytics#MMM#MTA#Adswerve#AttributionStrategy
Multi-touch attribution vs. Media Mix Modeling: With rise of MMM it's good to take a high level view and see which is right for your marketing research? My new blog post breaks down data needs, outputs, costs & when to use either (or both!).
https://t.co/nApkOy50FE
@AdswerveInc will be at Google Cloud Next 2025 this week. Come meet and talk to us at booth 2226. SWAG is ready! Feel free to reach out. Excited about all the announcements.
🎉 We’re excited to be among the only U.S. partners for Google's new open-source #MMM#Meridian! 🎉
Built to enable privacy-durable, advanced #measurement, Meridian helps you confidently drive better business outcomes.
👉Learn more: https://t.co/0xQi2aA5my @GoogleAds
I will lead a webinar on Thursday 10AM PST/1PM EST/19:00 CET on "Unlocking GA4 with BigQuery: Latest Features & Best Practices".
https://t.co/3UyL2iiBJg
The GA4 BQ export. Though a great source of unsampled, event-level data, can be complex and confusing. Traffic source data appears in 4 different places.
- traffic_source
- session_traffic_source_last_click
- collected_traffic_source
- event_params
https://t.co/6n6FOcHCjB
This summer #BigQuery announced many new features. I picked 5 that I find most important and try to get you up to speed in this video.
- Continuous Queries
- Change History
- Short Query Optimized
- Group by Array/Struct
- Table Explorer
https://t.co/LMKpfTtD9r
#BigQuery now allows the usage of the GROUP BY and SELECT DISTINCT with arrays and structs!
In the screenshot below I GROUP BY all session traffic source fields with using a singlestruct.
Google announced that they've decided to keep 3rd party cookies!?!
"Instead of deprecating third-party cookies, we would introduce a new experience in Chrome"
https://t.co/eOtRhCS5UX
@AnalyticsNinja The email lets you know what projects impacted. Still, there will be an increase in cost if you're transferring between regions or going from a multi-region to a single reg. (exceptions noted).
IMO, in BQ, most is done in US or EU multi reg. => we can prepare where it's not.
One day until #GoogleCloudNext!
Won't be able to join us in Vegas? You can still experience the big show with the best seat in 𝐲𝐨𝐮𝐫 house!
Get a no-cost digital pass to access 6 keynotes, 100 breakout sessions, 9 spotlights, and more → https://t.co/APdhWcNbXN
The "Help me code tool" has been added to #BigQuery in preview. Use natural language to generate SQL queries in BQ UI.
It has a good understanding of any schema fields and produces clean queries. It was even capable of generating a non-trivial attribute.
Google #BigQuery added platforms to their Data Transfer Service in preview.
You can now (at no additional cost in preview) connect FB Ads, Oracle, SF, SF Marketing Cloud, and Service Now directly to #BigQuery via their DTS native connector.
https://t.co/vn4QnwcLpV