Luka Cempre

Sr. Data Scientist at @adswerveinc

[Adswerve Inc. @AdswerveInc]

It’s been a whirlwind final day for the Adswerve team at Google Cloud Next ‘26! The clear takeaway for our team has been that AI has moved from experimental to operational. After sessions wrap today, we'll be helping clients turn these innovations into today’s results.

[Luka Cempre @Lukaslo]

Free @AlaskaAir @Starlink internet is flying.

[Adswerve Inc. @AdswerveInc]

📊 Not sure when to use Multi-Touch Attribution vs. Marketing Mix Modeling? Our latest blog breaks down the key differences and highlights the benefits of Google's #Meridian.

🔗 Read now: https://t.co/3Uysx4sEcp
#MarketingAnalytics #MMM #MTA #Adswerve #AttributionStrategy

[Luka Cempre @Lukaslo]

Multi-touch attribution vs. Media Mix Modeling: With rise of MMM it's good to take a high level view and see which is right for your marketing research? My new blog post breaks down data needs, outputs, costs & when to use either (or both!).

https://t.co/nApkOy50FE

[Luka Cempre @Lukaslo]

@AdswerveInc will be at Google Cloud Next 2025 this week. Come meet and talk to us at booth 2226. SWAG is ready! Feel free to reach out. Excited about all the announcements.

[Shams Charania @ShamsCharania]

Yes, this is real. Sources tell ESPN: Full trade:

- Lakers: Luka Doncic, Maxi Kleber, Markieff Morris

- Mavericks: Anthony Davis, Max Christie, 2029 LAL 1st

- Jazz: Jalen Hood-Schifino, 2025 Clippers 2nd, 2025 Mavericks 2nd

[Adswerve Inc. @AdswerveInc]

🎉 We’re excited to be among the only U.S. partners for Google's new open-source #MMM #Meridian! 🎉 

Built to enable privacy-durable, advanced #measurement, Meridian helps you confidently drive better business outcomes. 

 👉Learn more: https://t.co/0xQi2aA5my @GoogleAds

[Luka Cempre @Lukaslo]

I will lead a webinar on Thursday 10AM PST/1PM EST/19:00 CET on "Unlocking GA4 with BigQuery: Latest Features & Best Practices".

https://t.co/3UyL2iiBJg

[Luka Cempre @Lukaslo]

The GA4 BQ export. Though a great source of unsampled, event-level data, can be complex and confusing. Traffic source data appears in 4 different places.

- traffic_source
- session_traffic_source_last_click
- collected_traffic_source
- event_params

https://t.co/6n6FOcHCjB

[Luka Cempre @Lukaslo]

This summer #BigQuery announced many new features. I picked 5 that I find most important and try to get you up to speed in this video.

- Continuous Queries
- Change History
- Short Query Optimized
- Group by Array/Struct
- Table Explorer

https://t.co/LMKpfTtD9r

[Luka Cempre @Lukaslo]

#BigQuery now allows the usage of the GROUP BY and SELECT DISTINCT with arrays and structs!

In the screenshot below I GROUP BY all session traffic source fields with using a singlestruct.

[Luka Cempre @Lukaslo]

Google announced that they've decided to keep 3rd party cookies!?!

"Instead of deprecating third-party cookies, we would introduce a new experience in Chrome"

https://t.co/eOtRhCS5UX

[Luka Cempre @Lukaslo]

@AnalyticsNinja The email lets you know what projects impacted. Still, there will be an increase in cost if you're transferring between regions or going from a multi-region to a single reg. (exceptions noted).

IMO, in BQ, most is done in US or EU multi reg. => we can prepare where it's not.

[Luka Cempre @Lukaslo]

Kobayashi 291m neuradni.

[Red Bull Polska @redbullpolska]

291 METRÓW - NOWY REKORD ŚWIATA 🚨

Ryoyu Kobayashi właśnie ustanowił nowy rekord świata w długości lotu narciarskiego! ⛷️ Wielkie gratulacje!

[Luka Cempre @Lukaslo]

First #GoogleCloudNext win. No more getting lost.

[Google Cloud @googlecloud]

One day until #GoogleCloudNext!

Won't be able to join us in Vegas? You can still experience the big show with the best seat in 𝐲𝐨𝐮𝐫 house!

Get a no-cost digital pass to access 6 keynotes, 100 breakout sessions, 9 spotlights, and more → https://t.co/APdhWcNbXN

[Luka Cempre @Lukaslo]

@darshan_28 There are prerequisites like Duet AI. https://t.co/m7eMpwvBnZ

[Luka Cempre @Lukaslo]

The "Help me code tool" has been added to #BigQuery in preview. Use natural language to generate SQL queries in BQ UI.

It has a good understanding of any schema fields and produces clean queries. It was even capable of generating a non-trivial attribute.

[Luka Cempre @Lukaslo]

@darshan_28 Worked on my own project:

[Luka Cempre @Lukaslo]

Google #BigQuery added platforms to their Data Transfer Service in preview.

You can now (at no additional cost in preview) connect FB Ads, Oracle, SF, SF Marketing Cloud, and Service Now directly to #BigQuery via their DTS native connector.

https://t.co/vn4QnwcLpV