Lukas Pakter

Founder of Haus, Trybe, & Outliers

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[Lukas Pakter @LukasPakter]

@GeorgeLampro20 This is actually hilarious but tbf we (trybe) did clip this after he went on that pod and then ask if we could run it as an ad

[Trybe @TrybeUGC]

Trybe now officially connects with TikTok Shop 🚨

Creators can see which of their TikTok Shop brands are also on Trybe and brands can see which of their TikTok Shop creators are too

So it’s easier than ever to post on both and get more out of every video 👏

[Lukas Pakter @LukasPakter]

I thought my brand was impressive going from $8M last year to ~$70M this year, but there's a brand on Trybe right now that has gone from $0 to $1M / day at a $20 CAC over the last 2 weeks...

I TOLD YALL LAST YEAR - The brands that dont adopt trybe will lose to the ones that do...

[Lukas Pakter @LukasPakter]

$100M leadership lesson that most CEO's still dont understand

Start explaining the "why"

I've had a problem recently where a lot of creators request tons of free samples from me and dont actually make videos for those products.

To them, it's not a big deal and they think I probably wont notice, but it seriously hurts the business.

This was my message to them yesterday:

"If you are requesting any products, we need videos made for every single one. We cant have people requesting products and not make videos.

Every time you request a product and dont make a video for it, that not just us losing the cost of that product and getting nothing in return

Thats another creator missing the chance to
1. Make a ton of videos for that one product themself
2. Generate commissions for themself
3. Grow the business which will helps everybody

Even though it doesnt feel like a big deal and im sure its not done with this intention in mind, every product thats requested that doesnt have a video made is hurting somebody else and their opportunity to make money that they may really need

If you’re already behind and havent made a ton of content then you shouldn’t be requesting new stuff"

Took me 2 minutes to write and I received half a dozen long form apologies from guys saying they didnt realize it was that big of a deal but they understand now.

Much more effective than just telling someone to do something without a "why" attached

[Lukas Pakter @LukasPakter]

2 years ago my company Haus was hundreds of thousands in debt and I needed to raise money to keep the company alive.

I had been chatting with a family office that told me they were going to fill our round and give us around $1M. There was hope.

Out of nowhere, the tariffs hit and they immediately pulled out.

The son called me and said my family cant make this bet because of how risky it is, but I'll personally write a $20k check. Idk if he actually believed in me or if he just felt bad for them backing out, but I appreciated it

Haus went to grow from $1M that year to $8M the next year and is on track to hit close to $70M this year. I'm sure his family was upset, but I dont blame them for wanting to not take the risk.

When I launched my current company, @TrybeUGC , they reached out. The whole family, the two sons and the father, ended up writing me personal checks for over half a million dollars.

Sometimes things dont make sense in the moment, but they will. I remember when I got the phone call from the son that his family was pulling out, I actually wasn't that stressed. I try to live by the story of the Chinese farmer.
Obviously it through a big wrench in things, but I felt oddly calm. I knew we were going to make it.

2 years later, I got a great set of investors and looking back, I didnt have to give up 15% of my other brand Haus or a board seat. If they would have given me the money back then, one could maybe even argue that the company wouldnt be around, because we wouldnt have had to get as creative to stay alive.

[Lukas Pakter @LukasPakter]

Absolute insanity. Over $90k made in a single week by a creator on @TrybeUGC

[Lukas Pakter @LukasPakter]

@dannybuck LFG

[Trybe @TrybeUGC]

At 50 John left his corporate job and moved to Miami with no real plan

He just knew there was more to life 👇

Less than 6 months later he’s made $230K on Trybe

Now he films a few videos wherever he travels and makes over $40K a month

One video he shot in Greece took 3 minutes and earned him $26K

Still think it’s too late to start?

[Lukas Pakter @LukasPakter]

TikTok Shop coming to Trybe VERY SOON :)

Soon brands will instantly be able to find creators already working with them on TikTok Shop and vice versa.

[Lukas Pakter @LukasPakter]

I’m giving away multiple 6 figures over the next year for anyone that can find me killer hires for @TrybeUGC

Paying $10k per referral (employee must be at company > 60 days)

𝗕𝗿𝗮𝗻𝗱 𝗚𝗿𝗼𝘄𝘁𝗵 (NYC Only):
- Brand Growth Managers.
- Senior Brands Growth Managers.
- Enterprise Brand Growth Manager.

𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 (NYC Only):
- Account Managers.
- Senior Account Managers.

𝗔𝗴𝗲𝗻𝗰𝘆 (NYC Only):
- Head of Agency Relations.

𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 (NYC preferred / remote acceptable):
- Head of France.
- Head of UK & Ireland.
- Head of ANZ (Australia, New Zealand).
- Head of DACH (Germany, Austria, Switzerland).
- Head of Northern Europe (Netherlands, Belgium, Sweden, Norway, Denmark, Finland).

How to win $10,000:
Email: [email protected]

Subject: Referring <friends name> for <position title>
CC: The persons email (so we can easily contact them)
Body: Give a quick background and drop their LinkedIn + resume (if applicable)

[Lukas Pakter @LukasPakter]

TRYBE CREATORS: We are coming for $1M / day SOON!!!

[Dylan Harari @hararidylan]

Growth have been overwhelming at @TrybeUGC

Over the past 30 days? We have experienced...

- 95,000 new creators.
- $11.6M in creator earnings.
- 5,000+ new brands (massive names).

We're averaging 50% month-over-month growth for the past 6 months.

TikTok creators who were frustrated with Shop are experiencing their highest-earning months, thanks to Trybe.

Brands that thought they couldn't scale spend without ROAS falling apart are experiencing record months, thanks to Trybe.

- AG1.
- K20.
- IM8.
- Ridge.
- Harry's.
- MaryRuth's.
- Tarte Cosmetics.
- Beam Dream.
- WisprFlow.
- Dr.Melaxin.
- Grüns.
- BYLT.

List keeps going. This is 𝙖𝙡𝙡 from word-of-mouth from creators & brands.

To keep it going? We want amazing people...

𝗕𝗿𝗮𝗻𝗱 𝗚𝗿𝗼𝘄𝘁𝗵 (AEs):
- Brand Growth Managers.
- Senior Brands Growth Managers.
- Enterprise Brand Growth Manager.

𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁:
- Account Managers.
- Senior Account Managers.

𝗔𝗴𝗲𝗻𝗰𝘆:
- Head of Agency Relations.

(NY for the above. Need to be in our NY office 5 days a week).

𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹:
- Head of France.
- Head of UK & Ireland.
- Head of ANZ (Australia, New Zealand).
- Head of DACH (Germany, Austria, Switzerland).
- Head of Northern Europe (Netherlands, Belgium, Sweden, Norway, Denmark, Finland).

Shoot me a DM if this sounds like you.

[Lukas Pakter @LukasPakter]

@anitazarapaul Creator led! They are all their own creative strategists and mini entrepreneurs

[Lukas Pakter @LukasPakter]

I own the top brand on Trybe by GMV, ad spend and creator earnings, but other brands are catching up

Here's what they understand that so many others dont

Trybe isnt about mass sampling and hoping that creators make you good ads

Its about building your tribe of top creators that are exceptional at talking about your product or service

My trybe generated 8,000 unique ads for my brand last month and its why we are the fastest growing activewear brand of all time

These 8k videos were created by about 40 guys doing 200 videos each on average. Most of them make 6 figures / yr making ads for just my brand.

Each of these brands climbing on the top charts understand that this is a relationship game.

1. Find the right creators for you. A few - not thousands
2. Sell them on why your brand is the best opportunity for their time
3. Build a relationship with them
4. Help them succeed selling your products. Train them and incentivize them
5. Align them on a long term vision

[Lukas Pakter @LukasPakter]

@thedennis very few tbh. But I trust meta to pick the ones that can scale furthest. Im sure some get missed. It's an imperfect system. But it works.

[Lukas Pakter @LukasPakter]

@AdityaVSC shhh

[Rafael Vivas @rfvivas]

Want to figure out how to get hundreds of UGC videos upfront with zero cost or just improve your video creation strategy? You gotta watch this video.

The best part of @hectorserrranoo's strategy is that you can go from production to getting all your ads live on @AppLovin and other ad platforms all with just a few clicks using @TrybeUGC.

No more guessing the right strategy. No more manual ad uploads.

[Josh Durham🔋 Influencer Marketing @JoshJDurham]

Hear me out. Trybe is the future of performance UGC.

When a $500M/year brand asked me what the hype is about... I told them it removes the friction of paying UGC creators and getting their content into the ad account.

But they’re already gifting 150 creators a month and paying around 20 mid-level and macro influencers for whitelisting.

So why would they even move to Trybe?

Because every creator there is down for the percentage-of-revenue model.

If you reach out to creators via email, it’s going to take you longer to negotiate.

But for a full-scale gifting program, Trybe makes it a lot more seamless to go from gifting to whitelisting.

It removes the friction. That's why it's the future of performance UGC

[Hector @hectorserrranoo]

i built @WisprFlow’s paid ads program

here’s how i’d rebuild it in 30 days

[Lukas Pakter @LukasPakter]

WE'RE GIVING OUT MILLIONS IN FREE @AppLovin AD CREDITS EVERY MONTH ON https://t.co/d5SOpZ35S2

UP TO $50k PER BRAND