Luke Gass

Co-Founder @ | 1B+ Views generated for clients | 75,000+ Clippers

[Luke Gass @lukegass_]

The GTA6 CyberLeek is the perfect example of how well clipping works when its done well

Obviously hes going viral for leeking GTA6

But there is thousands of fan pages now on TikTok, IG, and X

They are all acting as CyberLeek

Reposting the leeks and his content

And guess what happens? The reach is just compounding overnight

One guy can't be everywhere

But 1,000 accounts posting the same content in different formats, different languages, different hooks?

That's inescapable

You can't scroll past GTA6 right now even if you tried

This is literally the clipping model. It's not about one viral moment from one account

It's about distribution density, the same story told by hundreds of voices at once so the algorithm has no choice but to surface it everywhere

Brands pay millions for a fraction of this reach

CyberLeek got it for free because its a crazy thing to do

That's the whole thesis behind Clipix. Give creators content worth repeating, and the network does what one account never could.

[Luke Gass @lukegass_]

Just downloaded fomo, super surprised. Actually so easy to use

[Luke Gass @lukegass_]

CyberLeek is the perfect example on how powerful clipping is when done well

Obviously he's going viral for leeking GTA6

But everyone is reposting his content and @'ing him in all their posts and its just compounding all over the fyp

Thats clipping in a nutshell

[Luke Gass @lukegass_]

Fan pages of cyberleek now, clipping at its finest😭

[CyberLeek @cyberleeknet]

WE ARE CYBERLEEK!

[Luke Gass @lukegass_]

We have 5 active app clipping campaigns right now
$37K combined budget

Different apps, different goals, every strategy built from scratch for the client

Pay-per-verified-view, network of 75K+ clippers, content live within 72 hours of brief

Got an app? Let's talk

[Luke Gass @lukegass_]

Musty's clipping campaigns that we ran was pure awareness distribution.

Dozens of pages, one creator, maximum reach.

That's what clipping does best when the goal is visibility.

But not every client wants reach.

Some want conversions. Clicks, sign ups, downloads.

We build the campaign around the goal, not the format.

[Luke Gass @lukegass_]

We run clipping for the biggest Bible apps on the App Store right now

Gonna increase those numbers even more.

[RON .D. WATKINS @Ron_WatkinsQ]

🚨 JUST IN: Stunning data reveals Christianity is SURGING in the United States

Bible sales: +41.6%
App downloads: +79.5%
Christian music streaming: +50%

What an amazing sight to see.

[Luke Gass @lukegass_]

We just switched our minimum clipping budget from $5K to $10K

Honestly, we should have made this change a while ago

This isn't about turning away smaller clients. This is about getting better results

Here's why. The higher the budget, the better the campaign performs

Not because more money buys better luck, but because it changes clipper behavior

A bigger payout pool is more attractive to clippers. More clippers means more volume, more creative variation, more shots on goal to find what actually hits

We have real data on this from our own campaigns. Take David Heacock

Here's what a $10K budget turned into:

→ 6.2M views
→ 6,224 clips
→ $1.59 eCPM

Strong numbers. So we ran it back, this time with $26K

Here's what $26K turned into:

→ 33.6M views (5.4x)
→ 31,807 clips (5.1x)
→ $0.79 eCPM (50% cheaper)

Over 5x the results, for 2.6x the budget

We'd rather set a higher floor than run a campaign that could have had better potential.

[Luke Gass @lukegass_]

This one picture on my ig profile was the decision maker on a hugeee client/connect choosing us over any other clipping agency

He told me on the call that he chose me cause I was young and that I had a "I love Jesus" shirt on

Crazy that something as simple as choosing a shirt to wear that day could potentially lead to millions and millions of $ with this person

Butterfly effect.

[Luke Gass @lukegass_]

I sometimes forget how much power I have running a clipping agency

We've worked with three huge Bible apps. One of them is the biggest Bible app on the planet right now

Every time we run a campaign for them, we're not just distributing their content. We're spreading God's word. I've always wanted to find a way to bring Jesus into this business

Distribution is actually so powerful. Someone scrolling at 1am. Someone having the worst week of their life. Someone who hasn't opened a Bible in years. Our clips are landing on their screen

I wonder how many of the people watching those videos end up giving their life to God because of it

I'll probably never know the number. But we're planting seeds. And some of them are going to grow

God is good.

[Luke Gass @lukegass_]

Just went on jet skis in Chicago with people I met in the online money space over a year ago, cool to see internet connects turn to real ones

It was one of those "I made it feelings" even though we're not even close to where we want to be

But a huge thing I realized recently is meeting people/clients in person is wayyy more powerful than over google meet calls, and way more fun for that matter

Can't wait to meet more of our clients in person

[Luke Gass @lukegass_]

Was a really cool campaign to run for @gopuff

Liquidated the budget in just 3 days...

[Clipix @Clipixcorp]

gopuff X Polymarket results

We ran clipping distribution for their $1M in gold bars giveaway.

[Luke Gass @lukegass_]

Was so cool to run clipping distribution for @amustycow

Literally grew up watching him🔥

[Clipix @Clipixcorp]

W Musty, absolutely crushed

[Luke Gass @lukegass_]

Was on a client campaign review call the other day. They just doubled their clipping budget

They told us why they keep running campaigns with us

Effectiveness comes first. It just works

Second reason is it's cheap enough to test different angles and see what resonates before committing big budgets, in clipping and everywhere else

That combination is why they keep coming back.

(Had the read ai going but ended early because my partner's mic wasn't working 😂)

[Luke Gass @lukegass_]

Some people hear "clipping" and assume = ineffective

Makes sense most of the time, cheap means it doesn't work

But clipping breaks that rule. The reason it's inexpensive isn't a shortcut, it's the model

Thousands of creators, each paid a set amount per view, only getting paid once they hit the results

And we have max payouts per clip. So once a clip blows past a certain view count, the brand keeps getting those views for free. The effective CPM just keeps dropping.

For example one of our lowest effective CPMs to date is $0.6 cents per 1000 views

So when someone tells me "sounds too good to be true," I get it. But it's not too good to be true

It's just true.

[Luke Gass @lukegass_]

I've realized I never actually said who I am and what I do on here

I'm Luke. 18yrs. I Co-Founded Clipix (Our clipping agency) with my best friend at 17

Brands come to us wanting distribution. We plug them into our network of 70,000+ creators who clip and repost their content across TikTok, Reels, and Shorts. Creators get paid per view. Brands get distribution and omnipresence no ad budget can replicate

Worked with Gopuff, QuickBooks, Musty, Fliff and many more clients...

Started this at 17. Still in it every day. SOOO much more to come!

[Oliver Manilow @ManilowOliver]

Reminder: you do not need to be the most educated or “smartest” guy in the room

You just need to start and not stop

I have been told by countless people at all stages in my life that I am “dumb” or am “not the smartest” and I’ve always known that doesn’t mean shit

If you are built for it, which you are because you are reading this, then you will adapt, learn, and figure things out just like this guy will

Ideas don’t come out fully formed - they evolve over time

[Luke Gass @lukegass_]

Something I've noticed running a network of 70,000+ clippers is how easy the brief is to read is a big factor in campaign performance

By brief, I mean everything the clipper needs. The requirements and the content strategy, laid out clearly.

Detailed doesn't mean complicated. A simple, clear brief means clippers post faster, post more, and learn how to clip for you quicker. A vague or hard brief means they hesitate, guess, and quality gets inconsistent.

The best briefs give enough direction to nail the vision, simple enough that no clipper has to stop and figure out what you meant.