LukeFernandez

10+ yrs growing consumer products to hundreds of millions in revenue. wikibuy, atlas coffee, etc. now 100% focused on ai transformation. let’s trade notes ☕️

[LukeFernandez @LukeRFernandez]

@helloitsaustin the reason they don’t get caught or fixed isn't usually ignorance, it's prioritization math. the manual cost never justified the attention against shipping the next big thing.

agents/cowork change that calculus. so much qa suddenly crosses the ROI threshold for the first time.

[LukeFernandez @LukeRFernandez]

@helloitsaustin 3 is so underrated and QA is the best example i've found.

teams focus on the big swings - new products, LPs, creative. but underneath there are silent breaks EVERYWHERE. dead URLs, pixel misfires, busted UTMs, etc. each one is small but collectively they cost you 10-20%..

[LukeFernandez @LukeRFernandez]

@levikmunneke Maps

[LukeFernandez @LukeRFernandez]

@coldemailchris Email

[LukeFernandez @LukeRFernandez]

This is such a good/duh idea that it’s pulling me out retirement from posting on X. 😯

[Gili Raanan // Cyberstarts @giliraanan]

Founders get backed early. Now it’s time employees do too. Proud to launch our $300M Employee Liquidity Fund to help @Cyberstarts1 portfolio employees unlock value while staying focused on building. Cyberstarts surpasses $1B in capital commitments. Talent-first VC. Let’s go. https://t.co/wJVAmR5mKn

[Eric Glyman @eglyman]

Proud to launch @tryramp's suite of global products– customers can now pay bills in 175+ countries & 80+ currencies, reimburse employees globally, & auto-track tax/VAT to capture rebates!

It's timely for US companies– the $ has never been stronger 🧵 1/8 https://t.co/AtykQnXO8s

[Job @Jobvo]

1/ I've been managing people remotely for 8 years. Here's how to be a better manager in a remote (distributed) team:

[Peter Reinhardt @reinpk]

In the early days of Segment, right after we crossed $10m ARR our growth decelerated 8x from 300% yoy to 40% yoy in 6 months. What the hell happened? How did we reaccelerate back to 100% yoy? A thread 1/18

[LukeFernandez @LukeRFernandez]

@cra 😘👌

[LukeFernandez @LukeRFernandez]

@KaneJamison Send gifts without knowing someone's address: https://t.co/hXCfWJicSV

Or, same UX, but for a 3mo subscription to a great coffee club - https://t.co/9h862NiuqY

[Ryan Holiday @RyanHoliday]

"That’s the whole secret: to do things that excite you." Ray Bradbury

[LukeFernandez @LukeRFernandez]

@social_savannah This is great!

In terms of test setup, do you actually use the split testing tool? Or do you throw both ads in an ad set and let the algo choose the winner?

[Dan Hockenmaier @danhockenmaier]

Short thread on something I wish I had understood much better 10 years ago:

If you are ambitious, there are basically two games you can play at a startup

Many people early in their careers (especially those from big tech, consulting, finance) play the wrong game, and lose both

[LukeFernandez @LukeRFernandez]

@Vince_Profeta Si senor

[LukeFernandez @LukeRFernandez]

@theSamParr Just did this and about to do it again.

- Don't forget the entry permit: https://t.co/3rWBoNoHpy
- Get an international dl
- Feels super safe, but avoid night driving
- Def worth doing day/night stops in Monterrey, San Luis Potosi, and San Miguel

Feel free to DM

[LukeFernandez @LukeRFernandez]

@ecomchasedimond Such an impactful practice!

And, generally true for everything in marketing (life?). Collect and study the greats + anything that makes you stop and read.

[Kieran Flanagan 🤘 @searchbrat]

You can have the most talented people in the world, but if you have a crappy team operating model, they will fail.

I've been reading about Youtube's operating model used during their hyper-growth years.

Some great advice on meetings.

[LukeFernandez @LukeRFernandez]

@mattgratt codenames - https://t.co/FQB3Wz2asD

[LukeFernandez @LukeRFernandez]

New York’s response to what‘s been happening in Austin and Miami.. 😝

Have multiple friends using and loving Ramp. To everyone else - you should talk to @eglyman and team ASAP.

[Ramp @tryramp]

Major news—we raised $115M in Series B funding from @Stripe and D1 Capital! We are very thankful for our amazing customers and partners who have been with us on this journey and are excited for the innovation and growth ahead. 🦄🚀

Read more: https://t.co/tGRDWQmYg3.

[LukeFernandez @LukeRFernandez]

@TraceWall WHAT