Tracey Wallace

Tweets about content, ecommerce, marketing | @Klaviyo | Former @MarketerHire @BigCommerce @Mashable | A @Workweekinc friend 🏳️‍🌈

[Tracey Wallace @TraceWall]

I’ve been working in start-ups for nearly 11 years now (holy cow). In many ways, I’ve lived the dream within the start-up world.

A thread... and some lessons learned.

[Tracey Wallace @TraceWall]

@kristakdoyle @taypedia 👏🏼👏🏼👏🏼👏🏼 love to see it!!

[Klaviyo @klaviyo]

What’s the best day and time to send marketing emails?

On the Klaviyo blog, we get into some general recommendations for when to send, then dive deeper to teach you how to find the best send times for your specific use cases. Read all about it: https://t.co/4OKtgcDOKl

[Tracey Wallace @TraceWall]

@davegerhardt 👏👏👏👏

[Becca Sherman 🤝 @becsherm]

Overwhelmed with gratitude & excitement. We're just getting started, folks 🚀

[Kaleigh Moore @kaleighf]

AI writing tools are not yet capable of putting together well-written, well-researched, and logically-flowing articles from a news/reported angle.

The more I experiment with them, the more I see this evidenced.

We still need good journalists.

[Tracey Wallace @TraceWall]

Did you know you can convert Instagram users to email and SMS subscribers in just a few short steps? Brett Bernstein, CEO and founder of Gatsby, walks you through how it works and shares some impressive results on the @Klaviyo blog today. https://t.co/C8oSVAUKHw

[Klaviyo @klaviyo]

The Klaviyo team has been on their A game delivering your top-requested product updates 😎 Check out the FIVE new releases that are too good to miss.

Learn more here: https://t.co/oNuXtgpeAy

[Klaviyo @klaviyo]

From exclusive deals to encouraging customers to shop small, discover how brands extend the impact of Amazon Prime Day with innovative marketing tactics.
https://t.co/DeLnhZ9fhg

[Klaviyo @klaviyo]

If a customer is on the fence about a purchase, send them a perfectly-timed message when that product is running out. Low inventory flows are now available in Klaviyo to help you drive more sales.
https://t.co/0gNDBAAuhR

[Tracey Wallace @TraceWall]

How can you make sure you're getting everything you can from your SMS marketing strategy? Here are 6 SMS use cases, complete with 11 examples of real-life SMS marketing campaigns and automations that check all the right boxes. https://t.co/YPsYy8mrEb

[Tracey Wallace @TraceWall]

The ecommerce brands seeing the most revenue from their SMS marketing efforts send at least 1 campaign per week, up to 2-3 depending on segmentation. Here's a step-by-step how-to you can use on repeat for setting up successful SMS campaigns. https://t.co/LsJymLrgEE

[Tracey Wallace @TraceWall]

Healthy SMS list growth is one of the biggest factors in generating revenue from SMS marketing. But it’s easy to accidentally go about it the wrong way. Here are 14 tips from @klaviyo for getting more SMS subscribers the right way. https://t.co/0rZGu97TUp

[Tracey Wallace @TraceWall]

We know that 40% of our customers operate multiple @Klaviyo accounts—and we heard you when you said you wanted a more seamless experience. We built Klaviyo portfolio for you. https://t.co/wm06o3Q1MK

[Klaviyo @klaviyo]

Do you find yourself spending too much time toggling between accounts to handle user management, billing, or compiling individual reports?

Introducing Klaviyo portfolio, the smartest way to manage all your accounts in one place.

Learn more here: https://t.co/oeCECIubTS

[Harshala Chavan (She/Her) @harshalachavan7]

This is the BEST content piece on webinar strategy that I came across.

Covers sales cycle and its relation too.

No fluff, only actionable value by @TraceWall and @workweekinc

https://t.co/tuJem5Ignx

[Tracey Wallace @TraceWall]

Similar to email, effective SMS marketing relies on a fine-tuned audience targeting strategy to see results. But when @Klaviyo surveyed ecommerce execs for their input on personalized marketing at scale, they identified a glaring obstacle: data siloing. https://t.co/GYYs1fdGZC

[Tracey Wallace @TraceWall]

@timothypeckover @futurecommerce @emily_singer @RosenZone Thanks so much, Tim! Got a few here to sign up for myself!

[Klaviyo @klaviyo]

What can AI do for you?

Check out the findings from our survey of 1.5k+ marketers, revealing how AI is transforming day-to-day marketing tasks and shaping the future of our industry.

Get the full report here �What can AI do for you?

Check out the findings from our survey of 1.5k+ marketers, revealing how AI is transforming day-to-day marketing tasks and shaping the future of our industry.

Get the full report here �What can AI do for you?

Check out the findings from our survey of 1.5k+ marketers, revealing how AI is transforming day-to-day marketing tasks and shaping the future of our industry.

Get the full report here �What can AI do for you?

Check out the findings from our survey of 1.5k+ marketers, revealing how AI is transforming day-to-day marketing tasks and shaping the future of our industry.

Get the full report here �What can AI do for you?

Check out the findings from our survey of 1.5k+ marketers, revealing how AI is transforming day-to-day marketing tasks and shaping the future of our industry.

Get the full report here 👇

[Tracey Wallace @TraceWall]

The typical rhythms of seasonality don’t have to prevent your business from connecting with—and providing value to—new or existing customers. Here’s how AriZona Beverage Co. used @Klaviyo’s foolproof 4-step formula to combat seasonal fatigue. https://t.co/xhbIZgZyHZ

[Amanda Natividad @amandanat]

This is the best marketing advice I have read in maybe... years.

Hats off to Bernard Huang on coining and fully explaining "Ranch-style SEO."