罗斯基（ Roski）

Founder of renowned Chinese gaming media outlet Roski.

[罗斯基（ Roski） @luosiji1986]

🔥Mystery Dumpling: Unbox ASMR hits 7.5M downloads on Google Play in under 3 weeks, ~600k per day.

Thin‑content unboxing casual game riding global viral toy trend Mystery Squishy Dumpling.
✅Physical squishy blind‑box toy: 40M+ sold globally, TikTok >5B views
✅Sell‑outs & purchase limits at major US retailers
✅Game gives free digital alternative for users facing stock shortages

A case study: real‑world pop culture can carry even simple mobile‑game products.

Roski's analysis article link :https://t.co/oYofgVDm0B
#CasualGames #GameOverseas #ToyIP #MobileGames

[罗斯基（ Roski） @luosiji1986]

🚩Key takeaways from Shanghai salon: Hidden growth in less‑common‑language game markets.

Small 10‑20‑person teams become “hidden champions”: multi‑million‑USD monthly revenue with high margins, by deep‑diving single under‑served regions.

Highlights:
✅India: hybrid‑style all‑in‑one products perform extremely well, payment barriers are easing
✅Iraq: MENA’s underrated market matching Saudi‑level revenue
✅Moat = resource commitment; prepare for 3‑year long‑run
✅Kill ambiguous projects early; build local regional brand

Opportunities for Chinese devs sit outside US / JP / KR red oceans.

Roski's analysis article link :https://t.co/ZIsWKU2Qpd
#GameOverseas #MobileGames #EmergingMarkets #GameDev

[罗斯基（ Roski） @luosiji1986]

💡IAA mini‑game insight from Tongqu Tech: ROI ceiling comes from product, not UA tuning.

For Pig Pig Puzzle, minimal buying changes, heavy in‑game iteration: session duration 1800s →3000s, ad views per user 5→12, ROI 64%→270%.

Key rules:
• Optional reward ads instead of forced interruptions
• Differentiate on visuals, keep proven gameplay foundations
• AI expands ideas, human judgement makes hard business calls

Long‑term product thinking beats traffic chasing for mini‑game teams.

Roski's analysis article link :https://t.co/5IOXUHU4nK

#MiniGames #GameDev #CasualGames #IAA

[罗斯基（ Roski） @luosiji1986]

🔥HoYoverse reveals NODUSFALL, its first 3D realistic‑style action game, at Gamescom 2026 Opening Night Live.

A dark‑fantasy epic world built on real‑world terrain, creatures inspired by global myths. A notable creative departure from its classic anime‑style productions.
Full debut trailer live across global official channels.
#HoYoverse #NODUSFALL #Gamescom2026 #ActionGame

[罗斯基（ Roski） @luosiji1986]

🔥WeChat Mini‑Games upgrades 2026 launch incentives for IAP & hybrid‑monetization games.
Up to RMB 50 M commission‑free revenue + RMB 20 M total incentives per title. Stacked summer bonus delivers up to 170% share on first RMB 10 M revenue.

Two‑stage incentive, monthly disbursement. From Sep 22, incentive funds can only be used for in‑game ad spend.

Major signal for China’s mini‑game developer ecosystem.

Roski's analysis article link :https://t.co/YbliyPRcg6

#MiniGames #GameDev #ChinaGames #IAP

[罗斯基（ Roski） @luosiji1986]

🔥AI‑generated mini‑games are becoming embedded social content in China.
Xiaohongshu opened Builder Hub: creators upload AI‑coded web games directly into posts. One tap to play, no download.
Douyin is testing a similar Interactive Space feature.

AI compresses production cycles to hours. But monetization (IAA / IAP) is still restricted inside platform sandboxes.

Mini‑games are no longer standalone products — they are now social feed assets.

Roski's analysis article link :https://t.co/Hx6sjEen8P

#gamedev #AIGaming #MiniGames #CasualGames

[罗斯基（ Roski） @luosiji1986]

🔥Steam Indie Breakout: How to Fish (渔力全开)
2‑person Swedish studio Dazed Games hit 1M sales in 48h, 268k peak CCU, 94% positive reviews.

Fishing with full physical chaos: fish escape, seagulls steal loot, chaotic 4‑player co‑op creates endless stream‑able fails.

Smart play: weekly dev short‑form videos pre‑launch built wishlists. Landfall gave project funding without taking studio equity.

A new blueprint for Steam multiplayer indie hits.
Roski's analysis article link :https://t.co/rkxk7VYB9z
#gamedev #indiegame #Steam #Multiplayer

[罗斯基（ Roski） @luosiji1986]

🎮 New game incubator alert: Jiuh‑He Game Hub launches in Tianjin, China.
✨ Free desks for game teams up to 8 people
1500㎡ workspace for indie & game studios. Focus on mini‑games, mobile overseas publishing & Steam indie titles.

Located in **Tianjin, China**, within easy reach of Beijing. Connecting Chinese devs with global game resources. Open for visits & cooperation.

#GameDev #IndieGame #GameIncubator #ChinaGameIndustry

Jiuh‑He Game Hub｜New Game Incubator in Tianjin, China | Free desks for s... https://t.co/gucnrczEOS 来自 @YouTube

[罗斯基（ Roski） @luosiji1986]

How did Tencent beat Roblox with a simple no-IP puzzle game?

11 years of silent global layout pays off — Arrows becomes the world’s most downloaded mobile game, proving Tencent’s powerful casual game R&D and overseas commercial capabilities.

A single hit hides a long-term industrial moat.
#Tencent #Roblox #ArrowsGame #CasualGame #GlobalGameMarket

How Tencent Beat Roblox? The Hidden 11-Year Game Strategy Finally Exposed https://t.co/T2rI1AhoUq 来自 @YouTube

[罗斯基（ Roski） @luosiji1986]

Apple‑EU DMA update: per‑install CTF scrapped, replaced by 5% Core Technology Commission from Oct 1 2026.

Key changes for game devs:
✅ No more per‑install charge; 5% commission only applies on actual digital revenue
✅ Free‑to‑play games avoid “owe money without earning revenue” risk
✅ Tiered commissions for App Store IAP, third‑party payment & web distribution
⚠️ Apps outside App Store still require Apple notarization; 12‑month lock‑in for payment options
⚠️ Devs bear full compliance & payment operational costs for alternative distribution

EU commission will continue oversight. More choices for iOS game developers, but Apple still collects platform cuts.

Roski's analysis article link :https://t.co/OBXGemigo1

#DMA #MobileGameDev #AppStore

[罗斯基（ Roski） @luosiji1986]

Black Myth: Zhong Kui 15‑minute gameplay reveal ✨

Feng Ji from Game Science published the studio’s ten internal development principles behind their upcoming AAA title.

These ground rules shape their creative philosophy: create something developers genuinely love first, seek resonance with like‑minded players, prioritize playable builds over paperwork, amplify unique strengths, and pursue hard‑to‑replicate content rather than quick‑win designs.

Ideas are easy. Sustained execution under real‑world constraints is what builds outstanding games.

#BlackMythZhongKui #GameScience #GameDevelopment #AAA

[罗斯基（ Roski） @luosiji1986]

Building replicable game growth in the AI era｜Roski Salon recap

From July 28 Shanghai salon hosted by Roski, Adjust & XMP.

XMP Business Lead Tang Zidan’s key takeaways for game overseas UA：

AI makes everyone faster — but speed alone is no longer your edge.
The real bottlenecks are three workflow gaps: channel fragmentation, siloed data, and failure to treat creatives as reusable assets.

Sustained profitable UA does not rely on star buyers. It relies on integrated systems connecting creative, analytics & campaign execution.

💡 Cold‑start tip: Run CPI alongside ROAS campaigns to feed algorithm samples for better long‑term performance.

⚠️ AI‑generated game ads still have limitations, especially gameplay footage. Build closed‑loop: produce‑test‑analyze‑iterate.

AI won’t replace UA specialists. Winners turn experience into replicable, scalable system‑driven capabilities.

Roski's analysis article link :https://t.co/zelO7SpE1d

#GameUA #MobileGames #GameOverseas #AIMarketing

[罗斯基（ Roski） @luosiji1986]

Can 4X games go lightweight? Insights from two hit Chinese Three‑Kingdoms titles

Note: Globally this genre is called 4X, Chinese devs refer to it as SLG, just regional naming difference.

4X / SLG is traditionally hardcore & male‑dominated. Chinese studios are applying “design subtraction” to bring casual & female audiences into this genre.

Two representative titles:
🎮 Three Kingdoms: Strategy & Destiny (Bilibili)
Polished hardcore 4X, optimized early‑game flow, puzzle‑style monetization for core players.

🎮 Three Kingdoms: Ice Age (Tuyou)
Frozen‑apocalypse survival re‑skin. One‑click operations, fixed‑time evening guild activities, lower tension to welcome mass‑market users.

Key lesson: Lightweight ≠ dumb down strategy. Cut tedious micromanagement & unpredictable online pressure. Keep progression, alliance & PvP fun, lower entry barriers.

Useful reference for tower‑defense + 4X hybrid developers.

Roski's analysis article link :https://t.co/ROVHofwvXD

#GameDesign #4X #SLG #MobileGames

[罗斯基（ Roski） @luosiji1986]

Lingxi Interactive has officially confirmed its shareholder transition via internal company letter.

Alibaba is divesting its holdings in Lingxi Interactive, with Trustar Capital coming in as the new investor.
No official deal figure has been released, though industry estimates value the deal above $1.5 billion USD.

The studio rose to fame with hit SLG *Three Kingdoms: Strategy Edition*. By industry estimates, the title has accumulated over RMB 50 billion total gross revenue, still bringing in around RMB 300 million per monthwith remarkable revenue stability years after launch.

The existing management team stays intact. Lingxi Interactive will run as an independent entity.
It is another notable asset adjustment in China’s gaming sector.

Disclaimer: Revenue and valuation numbers are industry estimates only.

#LingxiInteractive #ChinaGameIndustry #GameM

[罗斯基（ Roski） @luosiji1986]

Two‑person studio https://t.co/Y9R381KxaP outputs **1000+ mini‑games monthly via full AI pipeline**, shared at Roski private AI game salon.

Key insights:
▫️Outputs are lightweight web mini‑games, not premium long‑live titles
▫️Mass AI generation makes speed baseline capability. 90% Chinese AI‑mini‑game teams have no real moat.
▫️Market gap: China mini‑game market is saturated; overseas web mini‑game commercialization is still early. Export proven Chinese UA & operation experience.
▫️New logic: Validate ad creatives first before full game development to cut R&D waste.
▫️Role‑based AI agents run massive A/B testing; mix large & local small models to control costs.

AI equalizes production. Real edge lies in market judgment & ad‑return optimization, not how many games you build.

#GameAI #MiniGames #HyperCasual #GameDev

[罗斯基（ Roski） @luosiji1986]

Tencent Games: ~CNY720M ($100M+) revenue per day from Q2 2026 earnings

Tencent Q2 2026 earnings: its gaming business posts strong results.

🎮 Total gaming revenue: CNY 65.5B
≈ CNY 720 million (~$100+ million USD) gaming revenue per day

✅ Domestic games: CNY47.3B, +17% YoY
Honor of Kings stays strong; Delta Force: Hawk Ops, Valorant bring steady gains; new hit Locke Kingdom: World adds momentum.

⚠️ Overseas games: CNY18.6B, slight YoY drop from high‑base comparison.
PUBG Mobile & Supercell titles hold the overseas baseline.

🔎 Standout casual‑game signal: Tencent highlights Miniclip’s breakout hit Arrows‑Puzzle Escape.

It ranked #1 global mobile download in Q2 2026 with strong IAA ad revenue, pointing to Tencent’s rising focus on global casual game track.

Legacy hits anchor revenue, new titles & casual‑IAA projects keep growing. Gaming remains Tencent’s reliable cash engine.

#Tencent #TencentGames #GameIndustry #CasualGames

[罗斯基（ Roski） @luosiji1986]

Nuverse makes a major public return at ChinaJoy 2026 Hall N3, unveiling 12 games from 7 internal studios.

Many believed Nuverse exited gaming after 2023 restructuring & Moonton sale to Savvy Games Group. That is not the case.

Highlights from the product lineup:
✅ Code: Shadowhunter (Oasis): dark‑fantasy PvPvE looter‑shooter, over 1M total players
✅ Code: Zero Realm · Invasion: premium cel‑shaded roguelite side‑scroller
✅ Code: Duel (BlueOcean): hero‑driven tactical shooter
✅ Gather! Berry Town (Glow, overseas test: JungoJam): social life‑sim, pivoted from UGC‑platform vision
✅ Totopia (Jiangnan): casual party‑UGC social game
✅ Code: Ask No Mortal World: experimental Seedance‑powered AI xianxia title
✅ Code: Raybright Strike (Xinguang): 3D grid‑based tactical‑RPG
✅ Neon Studio: unrevealed UE5 sci‑fi co‑op shooter for PC & console

Nuverse has ended unrestrained capital‑heavy expansion. Semi‑independent studios now balance R&D cost and product‑market fit, leveraging ByteDance��s AI and content ecosystem.

Nuverse remains in the game — future products will tell the story.

#Nuverse #ChinaJoy2026 #GameDev

[罗斯基（ Roski） @luosiji1986]

Pre‑orders are live for Phantom Blade Zero, China’s major AAA dark‑steampunk wuxia game.

✅ Launch: Oct 29｜PS5 / Steam / Epic / WeGame / TapTap PC
✅ Standard: CNY268｜Deluxe: CNY328
✅ Pre‑order cosmetics & deluxe OST / artbook rewards
✅ New 11‑min gameplay PV dropped
Big news: Donnie Yen is game supervisor.

He did face & motion capture for the main villain. His stunt team designed in‑game combat — not just a marketing endorsement.

Fast‑paced stylized wuxia action from a Chinese AAA studio.

#PhantomBladeZero #Wuxia #ActionGame #ChineseAAA

[罗斯基（ Roski） @luosiji1986]

China’s mini‑game market is a hidden multi‑billion‑RMB battlefield most global devs overlook.

✅ 40k+ new mini‑games launch yearly on WeChat
✅ Market size ~¥61B RMB (2025), targeting RMB 100‑billion milestone, far outpacing traditional mobile App games
✅ Run inside super‑apps: WeChat / Douyin / Alipay, no download needed
✅ Monetization: IAA / IAP / hybrid
✅ Hard entry barrier: Chinese entity + game ISBN license for corporate releases
✅ Fierce UA competition: Hundreds‑of‑millions RMB spent on ads daily
✅ AI creatives reshaping ad production — not a bonus, a survival tool

Tactics validated in China’s mini‑game space are starting to export worldwide.

Watch my full YouTube deep‑dive 👇

#ChinaGames #MiniGames #GameDev

https://t.co/M2mJ4FBnqT 来自 @YouTube

[罗斯基（ Roski） @luosiji1986]

最近罗斯基参加完 Google Think Games 2026，最大感受：手游大盘增速放缓，但中国出海团队依旧逆势跑赢大盘。

同时 AI 不再只是降本工具，AI 原生玩法正在成为新命题。52% 收入来自上线 5 年以上老游戏，意味着出海已经从疯狂买量冲量，转向长线经营。

你的游戏能否活过五年？玩家能不能沉淀成 IP？AI 能否产出真正新玩法？三个值得团队思考的问题：
增长没有消失，只是现在比拼的是谁跑得更久。

https://t.co/1ka8spB5Pr 来自 @YouTube