Luv Ya Bum!

The incredible true story of unconventional football coach Bum Phillips, who transformed the hapless Houston Oilers into legends. Watch now On Digital.

[Luv Ya Bum! @luvyabum_]

Bum Phillips transformed the hapless Houston Oilers into legends with his unconventional style. #LuvYaBum is only in theaters this Friday.

[Luv Ya Bum! @luvyabum_]

A lot of coaches knew the game. But, Bum knew his people, that was the difference.

🎬 Luv Ya Bum! now available on AppleTV and PrimeVideo!

[Luv Ya Bum! @luvyabum_]

This is the kind of mindset that built Texas football.

Luv Ya Bum! The movie, now available on AppleTV and PrimeVideo!

[Luv Ya Bum! @luvyabum_]

If you were in Houston during the Bum Phillips, Luv Ya Blue era..

Tell us your favorite Luv Ya Blue memory, bonus points if you have pics!

🎬 Luv Ya Bum! Now available on AppleTV and PrimeVideo

[Luv Ya Bum! @luvyabum_]

The reason players loved Bum, had nothing to do with football.

🎬 Watch the story, Luv Ya Bum! on AppleTV and PrimeVideo today!

[Luv Ya Bum! @luvyabum_]

Its not just another Texas football story.

It’s about loyalty and leadership.

And the kind of man people never forget.

🎬 Luv Ya Bum! now streaming on AppleTV and Prime Video!

[Luv Ya Bum! @luvyabum_]

Same Game. Different Era.

THEN: Cowboy hat on the sideline.
NOW: Headsets and laminated play sheets.

THEN: Loyalty first.
NOW: Analytics first.

The game evolves but leadership rooted in heart never goes out of style.

Luv Ya Bum! explores a time when football felt personal.

What do you miss most about that era?

[Luv Ya Bum! @luvyabum_]

Did you know Bum Phillips led the Houston Oilers to back-to-back AFC Championship games in 1978 and 1979?

Those seasons helped define an era of Houston football and also solidified Bum Phillips as one of the most beloved figures in the city’s sports history!

That chapter and the heart behind it is captured in Luv Ya Bum! 🏈

Now streaming on Apple TV, Prime Video & Google Play.

[Luv Ya Bum! @luvyabum_]

Before branding, buzzwords and leadership seminars.
Bum Phillips believed one thing mattered most: people.
He didn’t coach with ego. He coached with heart.
Loyalty was earned. Humor was powerful. Authenticity wasn’t optional.

That philosophy didn’t just shape football; it shaped lives.

🎬 Luv Ya Bum! tells the story behind the hat, the quotes, and a legacy that still resonates today.

Now streaming on Apple TV, Prime Video & Google Play.

[Luv Ya Bum! @luvyabum_]

Before branding, buzzwords and leadership seminars.
Bum Phillips believed one thing mattered most: people.
He didn’t coach with ego. He coached with heart.
Loyalty was earned. Humor was powerful. Authenticity wasn’t optional.

That philosophy didn’t just shape football; it shaped lives.

🎬 Luv Ya Bum! tells the story behind the hat, the quotes, and a legacy that still resonates today.

Now streaming on Apple TV, Prime Video & Google Play.

[Luv Ya Bum! @luvyabum_]

Before the Texans.
Before retractable roofs.
Houston football belonged to the Oilers and Bum Phillips was the heartbeat of it.
He coached the Houston Oilers from 1975-1980 and turned a team into a culture. Cowboy hat on the sideline. Humor in the locker room. Loyalty above all else.

Win or lose, the city knew one thing: Bum was our guy!

🎬 Luv Ya Bum! captures a chapter of Houston sports history that still lives in the hearts of fans today.

Now streaming on Apple TV, Prime Video & Google Play.

[Luv Ya Bum! @luvyabum_]

If you missed it in theaters or have been meaning to watch Luv Ya Bum! is now available to stream.

It’s more than football.
It’s about culture, connection, and a man who led with authenticity before it was a buzzword.

🎬 Available on Apple TV, Prime Video & Google Play

Watch it. Share it. Luv Ya Bum!
#LuvYaBum #FootballDocumentary #NowStreaming #PrimeVideo #AppleTV

[Luv Ya Bum! @luvyabum_]

#LuvYaBum! will warm your heart and inspire you, whether you're a football player, coach, or fan. Watch it now On Digital.

[Luv Ya Bum! @luvyabum_]

The Bum Phillips way: uncommon courtesy and kindness. Get to know the NFL legend in #LuvYaBum! Now On Digital.

[Luv Ya Bum! @luvyabum_]

Winning is important, but it doesn't matter if you don't love what you do. #LuvYaBum!

[Vanguard Sports Group @VanguardSG]

From the field to the big screen. 🎥

@vonmiller joins a powerhouse lineup in LUV YA BUM!, the true story of legendary coach Bum Phillips — narrated by Dennis Quaid and featuring Earl Campbell, Terry Bradshaw, Peyton Manning, J.J. Watt & more.

Stream @luvyabum_ everywhere NOW!

[Luv Ya Bum! @luvyabum_]

Bum Phillips wasn't just a great coach; he also taught and inspired great coaches. Learn more in #LuvYaBum! Now On Digital.

[Luv Ya Bum! @luvyabum_]

A portrait and a history of an iconic figure in sports. #LuvYaBum! is now On Digital. Watch now: https://t.co/Ucrq3E2aYv

[Luv Ya Bum! @luvyabum_]

#LuvYaBum! is officially 100% Fresh on @RottenTomatoes! See it now On Digital.

[Luv Ya Bum! @luvyabum_]

A lot has to go right for a team to win a Super Bowl. #LuvYaBum!

[Luv Ya Bum! @luvyabum_]

A documentary with as much heart as the man at its center. Watch #LuvYaBum! now On Digital.