Lysle C Wickersham

Brand strategist, management/strategic consultant. Business builder driving growth, revenue and relevance.

[We_Are_BRANDThink @BRANDThinks]

Bernbach defined an industry. He knew the business of building great companies is a business of great ideas. So did Liquid Death, a business valued at over $700M selling water. Creativity is a driver of tangible financial value.
#branding #creativity #LiquidDeath #valuecreation

[Lysle C Wickersham @lyslewickersham]

Hate the new @BBC mobile app UX. Can’t scroll through articles anymore. Major #fail. Really a step backwards. Have to go back to the front page every time. #baduxdesign

[Lysle C Wickersham @lyslewickersham]

@leeclowsbeard And Don't Get It.

[We_Are_BRANDThink @BRANDThinks]

GAI is making it much easier to produce disinformation at scale with speed and efficiency and with a level of realism never before seen. Get ready. This crap will be free-flowing this coming election.
#AI #GAI #marketing #advertising #innovation #technology #truth #management

[Lysle C Wickersham @lyslewickersham]

You guys down @Dotster?

[Lysle C Wickersham @lyslewickersham]

That waste will increase exponentially by exploiting programmatic ad placement on AI-generated content farms. GAI offers can scale content farm infinitely, resulting in what NewsGuard calls “unreliable AIG news websites.” #AI #GAI #marketing #advertising #innovation #technology

[Lysle C Wickersham @lyslewickersham]

Leading venture capital players are predicting a “mass extinction event” for early- and mid-stage startups that will make the global financial collapse in 2008 “look quaint” by comparison.
#venturecapital #startupfunding #privateequity #innovation #leadership

[Lysle C Wickersham @lyslewickersham]

Brands survive backlash (think Nike & Colin Kaepernick) by maintaining their brand values & never giving in. Brayden King, a prof of mgmt, noted that a co's stock might fall but once the issue falls out of the daily news cycle, the stock recovers.
#branding #management #marketing

[Lysle C Wickersham @lyslewickersham]

Too much doom and gloom over AI. These tools can elevate humanity, expand our creativity, introduce new paradigms, and create new jobs and entire industries. Embrace!
#technology #innovation #GAI #LLM #advertising #marketing #branding #AI #HLMI #machinelearning #deeplearning

[Lysle C Wickersham @lyslewickersham]

Chronicle is the modern format of presentations. Instead of spending hours tweaking slides, Chronicle allows users to create with pre-designed blocks. Impressive presentations made faster than ever before. https://t.co/OpaHWtuvp1

[Lysle C Wickersham @lyslewickersham]

Idk, but I see it a lot. Doesn't the role require experience? When it comes to strategy and consulting, you get what you pay for. So beware...
#management #strategy #business #valuecreation #businessadvisory #consulting #leadership

[Lysle C Wickersham @lyslewickersham]

Want to know what consistent focus on your brand and brand values gives you? Dominance. Wealth. Brand love. Brand fame. Did I say wealth?
#brand #branding #apple #leadership #marketing #advertising #management #entrepreneurship #startups #innovation #technology

[Lysle C Wickersham @lyslewickersham]

And as AI gets smarter, it begs the question, when does AI get so good at coding that there's nothing left for a human programmer to do?
#brandthink #leadership #management #technology #innovation #entrepreneurship #GAI #LLM #branding #AI #HLMI #machinelearning #deeplearning

[Lysle C Wickersham @lyslewickersham]

50% of AI researchers believe there is a 10% or greater chance that humans will go extinct from our inability to control AI. AI Impacts Expert Survey
#brandthink #leadership #technology #entrepreneurship #GAI #LLM #advertising #marketing #branding #AI #HLMI #machinelearning

[Lysle C Wickersham @lyslewickersham]

Cultivated chicken is now deemed safe by the FDA for human consumption. Many believe cultivated meat will be on the menu this year & in grocery stores by 2028.

#brandthink #branding #leadership #management #technology #innovation #entrepreneurship #cultivatedmeat #labmeat #food

[Lysle C Wickersham @lyslewickersham]

You may not lose your job to AI, but you might lose your job to someone using AI. Will it be your bicycle?

#brandthink #leadership #management #technology #innovation #entrepreneurship #GAI #chatbots #advertising #marketing #branding #chatgpt

[Lysle C Wickersham @lyslewickersham]

The banking crisis of '08 took a while to unfold. In WaMu’s case, customers withdrew $16.7B over ten days. It took only hours at SVB, fueled by an instantaneous and real-time Twitter panic.
#branding #leadership #management #technology #innovation #banking #branding #svbcollapse

[Lysle C Wickersham @lyslewickersham]

Is this a stab at managing the hyperbole? Not dissing Lufthansa's work, but finding the UK's ASA decision interesting. #ESG #greenwashing #leadership #branding https://t.co/yR4N5d9uAb

[Lysle C Wickersham @lyslewickersham]

Schmidt adds, “Bad actors can use generative AI tools to create and target misinformation, leading to violence. It's just too powerful.”

#brandithink #leadership #management #technology #innovation #AI #chatbots #advertising #marketing #branding #chatgpt

[Lysle C Wickersham @lyslewickersham]

Meet Olivia Dunne, who has more followers than Derek Jeter on Insta, more than Beyonce on TikTok. Dunne has worked with Vuori, American Eagle Outfitters, and PlantFuel.
#brandthink #management #socialmedia #innovation #entrepreneurship #NIL #advertising #marketing #branding