Lyza G

Researching how the best catalogs, newsletters, proposals, and real estate content get made. I post my #JournoRequests here. Direct pitches welcome.

[Lyza G @LyzaLexicon]

#JournoRequest Back from an event with a pile of badge scans and a quiet inbox? Share the follow-up tip that actually gets leads to reply. We’re quoting marketers and sales reps in a Flipbooker blog post. Email [email protected]

[Lyza G @LyzaLexicon]

AI shopping agents are reshaping how products get discovered and bought. Merchants now have to build catalogs bots can shop. #Ecommerce #RetailNews

[Lyza G @LyzaLexicon]

#JournoRequest B2B folks: when did a catalog last make you wince? Tell us what made it feel dated to a buyer, and if you’ve fixed yours, what you changed. We’ll quote experts in a new Flipbooker blog guide. Email [email protected]

[Lyza G @LyzaLexicon]

A good case study answers one question: "Did this work for someone like me?" Everything else is decoration.

[Lyza G @LyzaLexicon]

Has a document meant for one recipient (a proposal, a contract, an internal file) ever turned up somewhere you didn't intend? Reporting on document control failures and want real accounts. Email [email protected]. #journorequest

[Lyza G @LyzaLexicon]

Publishers and content teams: how do you turn platform reach into an owned audience? Quotes wanted for a Flipbooker blog guide. Selected responses may include a link. [email protected] #JournoRequest

[Lyza G @LyzaLexicon]

#JournoRequest B2B folks: what makes a catalog feel outdated to a buyer? And if you’ve fixed yours, what changed? We’re putting together a helpful guide for the Flipbooker blog. Email [email protected]

[Lyza G @LyzaLexicon]

Do you still save articles to read later? Asking for a friend with 300 tabs and zero follow-through.

[Lyza G @LyzaLexicon]

Looking for expert tips on sharing business documents. We’re building a practical guide for the Flipbooker blog to help people figure out when to send a PDF and when to send a link. If you have experience with this email [email protected] #journorequest

[Lyza G @LyzaLexicon]

#JournoRequest We’re putting together a post for the Flipbooker blog on getting event leads to reply. We’d love to share your follow-up tips with marketers and sales reps coming home from events with a pile of badge scans. Happy to hear them at [email protected]

[Lyza G @LyzaLexicon]

Real estate buyers, brokers, and investors, what crucial information is almost always missing from real estate brochures? Email [email protected] #journorequest #RealEstate

[Lyza G @LyzaLexicon]

What's one piece of content you made that you thought nobody would read, and it became your best performer?

[Lyza G @LyzaLexicon]

What percentage of the sales content your team makes this year will get opened more than once?

[Lyza G @LyzaLexicon]

Writing the subject line takes longer than writing the email. Anyone else?

[Lyza G @LyzaLexicon]

Last chance to weigh in: is personalized sales collateral worth the extra work? B2B sales and marketing people, email me your honest take at [email protected] #journorequest

[Lyza G @LyzaLexicon]

Course creators and digital product sellers: how do you keep your PDFs from getting passed around for free? Share what works and we'll feature you in a Flipbooker blog guide that helps other creators protect their work. Email [email protected] #JournoRequest

[Lyza G @LyzaLexicon]

Writing about how we actually consume B2B content. What's the one document you always save to revisit later? Case studies, pricing sheets, a really good newsletter? Drop your answers below.

[Lyza G @LyzaLexicon]

@awtadllc Thanks for sharing! Mind if I quote you on this?

[Lyza G @LyzaLexicon]

Closing sources soon. Has AI changed what you buy for your martech stack? Help other marketers decide what to build and what to keep buying in our Flipbooker blog guide. Link to your site included. Email [email protected] #JournoRequest

[Lyza G @LyzaLexicon]

Almost done with a piece on what's replacing the PDF property brochure. Agents, should I cover the buyer side, the agent side, or the tech? Tell me at [email protected] #journorequest

[Lyza G @LyzaLexicon]

Writing a piece on the behind-the-scenes chaos of managing massive product catalogs. Retailers and manufacturers, what’s the hardest part of keeping them updated? Reply here or email [email protected] #journorequest