Lyza G

Researching how the best catalogs, newsletters, proposals, and real estate content get made. I post my #JournoRequests here. Direct pitches welcome.

[Lyza G @LyzaLexicon]

Real estate buyers, brokers, and investors, what crucial information is almost always missing from real estate brochures? Email [email protected] #journorequest #RealEstate

[Lyza G @LyzaLexicon]

What's one piece of content you made that you thought nobody would read, and it became your best performer?

[Lyza G @LyzaLexicon]

What percentage of the sales content your team makes this year will get opened more than once?

[Lyza G @LyzaLexicon]

Writing the subject line takes longer than writing the email. Anyone else?

[Lyza G @LyzaLexicon]

Last chance to weigh in: is personalized sales collateral worth the extra work? B2B sales and marketing people, email me your honest take at [email protected] #journorequest

[Lyza G @LyzaLexicon]

Course creators and digital product sellers: how do you keep your PDFs from getting passed around for free? Share what works and we'll feature you in a Flipbooker blog guide that helps other creators protect their work. Email [email protected] #JournoRequest

[Lyza G @LyzaLexicon]

Writing about how we actually consume B2B content. What's the one document you always save to revisit later? Case studies, pricing sheets, a really good newsletter? Drop your answers below.

[Lyza G @LyzaLexicon]

@awtadllc Thanks for sharing! Mind if I quote you on this?

[Lyza G @LyzaLexicon]

Closing sources soon. Has AI changed what you buy for your martech stack? Help other marketers decide what to build and what to keep buying in our Flipbooker blog guide. Link to your site included. Email [email protected] #JournoRequest

[Lyza G @LyzaLexicon]

Almost done with a piece on what's replacing the PDF property brochure. Agents, should I cover the buyer side, the agent side, or the tech? Tell me at [email protected] #journorequest

[Lyza G @LyzaLexicon]

Writing a piece on the behind-the-scenes chaos of managing massive product catalogs. Retailers and manufacturers, what’s the hardest part of keeping them updated? Reply here or email [email protected] #journorequest

[Lyza G @LyzaLexicon]

HR and L&D people: do new hires actually read the onboarding PDFs? Tell us what gets them to. We'll credit you with a quote and a link in a Flipbooker blog guide that helps other teams fix the same problem. #JournoRequest email [email protected]

[Lyza G @LyzaLexicon]

Rewriting the first line of a post five times and then going back to version one is a legitimate writing process.

[Lyza G @LyzaLexicon]

Source call on build vs. buy in martech is closing soon. What do you still buy off the shelf, and what are you building with AI? Email me at [email protected] #journorequest

[Lyza G @LyzaLexicon]

Quiet flex: a tidy, well-organized content library. Nobody applauds it, everyone benefits from it.

[Lyza G @LyzaLexicon]

"Please see attached" has had a good run. If your team stopped emailing PDFs, what did you switch to and how's it going?

[Lyza G @LyzaLexicon]

Marketing tip nobody asked for: reread your CTA out loud. If you wouldn't say it to a person, rewrite it.

[Lyza G @LyzaLexicon]

Publishers and content teams, we'd love your take for an upcoming Flipbooker blog guide on owning your audience. What's working for you right now? Share it with us and we'll feature you with a link. Email [email protected] #JournoRequest

[Lyza G @LyzaLexicon]

Open rates tell you someone was curious. Reply rates tell you someone cared. Which one are you reporting on?

[Lyza G @LyzaLexicon]

We're publishing a guide on the Flipbooker blog about why newsletters outlasted newer formats. Share what keeps your subscribers engaged. Contributors are credited with a link. Email [email protected] #JournoRequest

[Lyza G @LyzaLexicon]

Most sales proposals get called "custom" but are really a template with the logo swapped and a few lines rewritten.