capture those who never use a wallet or find someone already use a wallet. If you wanna crypto native users,you need 10x UX improve. But what if a newcomer like my mom ? PDD find those who first shopping online win TaoBao. Maybe it will happen in web3.
5/ If I’m building a wallet, a browser or some other interface app, I may tirelessly look for that one lead gen activity (instead of wrapping everything into my frontend) that onboard people to my interface.