mTab

Adapt to change, drive innovation, and win customers with the world’s leader in AI-driven decision intelligence, mTab.

[mTab @mTAB]

@mTab's CEO, Mark Langsfeld, recently discussed how #agentic #decisionintelligence advancements are bridging the #marketing #measurement gap facing #FMCG brands like @Unilever, @ProcterGamble, @KCCorp and @ThisIsReckitt, among others. Full article here: https://t.co/3WGmpqjNX5

[mTab @mTAB]

Our head of customer success, Mark Lummas, on how #automakers, including @Ford, @Honda, @VW and @NissanUSA, need advanced #driver #insights to advise their #vehicle strategies, to address the chellenging #EV market and beyond. Read the article here: https://t.co/RJfLrYY5lP

[mTab @mTAB]

Our Global VP of Analysis & Insights discusses how #decisionintelligence advancements are positioned to help #FMCG brands, like @ProcterGamble. @ThisIsReckitt, @CP_News and @KCCorp become more #consumercentric in strategies, decisions and innovations. https://t.co/1WQbpsBu6n

[mTab @mTAB]

As #food & #beverage brands like @KraftHeinzCo, @TysonFoods, @MDLZ, @CocaCola, @GeneralMills, @FritoLay face growing market turbulence, many are turning to advanced tech. One example is The @Hersheys which is investing in #decisionintelligence.

https://t.co/25FmAwNXYz

[mTab @mTAB]

A new report from YouGov reveals how ad #streaming packages are impacting #streaming services, including @Netflix, @DisneyPlus, @PrimeVideo, @paramountplus and @HBO, in terms of #churn and platform #loyalty with #audiences.
https://t.co/eNL6sux6bh

[mTab @mTAB]

@mTab CEO, Mark Langsfeld, discusses how #agentic #AI and #prescriptiveanalytics deliver enhanced #driver #insights for more effective decisions, strategies and innovations for #automakers like @Ford, @Toyota, @Hyundai and @Tesla. Read the article here:
https://t.co/UQHgQSOVO0

[mTab @mTAB]

#Streaming platforms like @Netflix, @DisneyPlus, @paramountplus and @HBO are battling #stremflation. Our CMO, @mark_harrington, discusses this in #Media & #Entertainment News and how #agentic #decisionintelligence is flipping the script for #entertainment: https://t.co/msiUMxWO5F

[mTab @mTAB]

The #automotive market is shifting rapidly. This has posed a challenge for most #vehicle OEMs, including @Ford, @Toyota, @Honda, @GM and @Tesla, with many relying on #agentic market insights to make vehicle strategy adjustments. Now @VW is making a move.
https://t.co/xA1SGtPCGH

[mTab @mTAB]

The #WellnessWave is crashing into th #alcohol market, with producers like @abinbev, @MolsonCoors, @Bacardi, @HEINEKEN, @BrownForman and @Diageo_NA looking to evolve product lines to keep pace with shifting demands...see how here:
https://t.co/TJAgzPUXTI

[mTab @mTAB]

Our Global VP of Analysis & Insights, Tracey Stuart, discusses how processing power and analysis advantages of #agentic #AI are delivering #insight advantages from datasets like #MRI to industries like #food and #beverage. Read the feature: https://t.co/gmYD6lgMOc

[mTab @mTAB]

Under EU regulations, #automakers like @Toyota, @Stellantis, @Honda and @JLR_News pay @Tesla to join their CO2 "pool" to meet EU #emission targets. However, changes in driver-centric strategies are changing the financial position of this agreement.
https://t.co/DygEKPGud4

[mTab @mTAB]

The 2026 @Insight250 nominations are open. Celebrate leaders, innovators, and pioneers shaping the future of #marketresearch, #consumerinsights and #datadrivenmarketing worldwide. @mTab is proud to power these awards, presented by @Esomar. Nominate here: https://t.co/768Edgp2mB

[mTab @mTAB]

@Esomar Research World featured @mTab's CPO/CTO, Roger Sanborn, on #decisionintelligence and #agenticAI innovations to deliver faster, more insightful decisions to #Marketing, #Product, #Insight, #Sales and #Innovation Teams. Read the full interview: https://t.co/P7SyBRcCU9

[mTab @mTAB]

Our CMO, @Mark_Harrington, discusses how #agentic #AI is the secret weapon advancing #entertainment brands like @paramountplus, @Netflix and @DisneyPlus with elevated #audience understanding and enhanced #content that engages #viewers. Read the feature: https://t.co/eHufSHwJMJ

[mTab @mTAB]

#AI hallucination is an issue that many #media and #entertainment brands like @paramountplus, @Nickelodeon, @Netflix, @Disney, look to avoid as #DecisionIntelligence solutions become a trusted way to validate #agentic accuracy.
https://t.co/DvsemMBUYA

[mTab @mTAB]

Our CPO, Roger Sanborn, sat down with @Insight250 for an in-depth #ResearchWorld feature on #decisionintelligence's expanding impact and the role of #AI across the enterprise, elevating Insight, Research, Marketing, Product and Innovation Teams.
https://t.co/Jarl3dydzZ

[mTab @mTAB]

@Honda #EVs are the latest to backfire in the US #auto market, after missteps with @VW, @Nissan and @Ford's #electricvehicles. #Datadriven, #consumercentric strategies are paying #innovation dividends for #OEMs like @Toyota, @Hyundai and @Kia.
https://t.co/SPBbZbSIzU

[mTab @mTAB]

As US #consumer spending sees volatility, @Colgate is focused on taking a stronger #consumercentric approach. According to #ConsumerGoods Tech, the brand has embraced a long-term 2030 strategy built on faster #decisionmaking to meet #shopper needs.
https://t.co/1WQbpsBu6n

[mTab @mTAB]

Our SVP of Client Strategy, John Sevec, discusses what he's experiencing on the frontline of the #AI innovation with clients adopting #decisionintelligence across the #fastmovingconsumergoods (#FMCG) industry. Read the feature in FMCG AI News: https://t.co/ui6SvHVSsP

[mTab @mTAB]

Our Chief Product Officer, Roger Sanborn, discusses how #AI #decisionintelligence delivers advanced data integration and analysis that delivers unrivaled insights to enhance #productinnovation and #consumerengagement. Full article: https://t.co/WhCsSW085O