Michael Hoffman

WVU 23’

[Michael Hoffman @M_hoff24]

@Mkp0e @Capitaldemarca This would be a great way for a company to generate traffic on their app which will drive profits up. #ICMKTG #WVU389

[Michael Hoffman @M_hoff24]

@Capitaldemarca #ICMKTG #WVU389

[Michael Hoffman @M_hoff24]

@Capitaldemarca 1. Budweiser is giving fans a chance to win free tickets by drinking their beer, which can provide more purchases.
2. Modern throwback could have customer who purchase items be entered in a chance to win free tickets or access to all games.

[Michael Hoffman @M_hoff24]

@Mkp0e @LaurelAynne I agree, there is so much technology that can provide marketers with more tools to help with the work. #WVU389 #ICMKTG

[Michael Hoffman @M_hoff24]

@LaurelAynne 1. What I am most grateful for is how social media is growing. 2. In 5 years I would like to be a project manager for a marketing firm and having the ability to give back to the community. #WVU389 #ICMKTG

[Michael Hoffman @M_hoff24]

@SkySulli7 @BryanTMcLeod I agree these social media sites need to have some type of guidelines to help keep the platform user friendly and everyone of all ages can use it without fear of seeing inappropriate things. #WVU389 #ICMKTG

[Michael Hoffman @M_hoff24]

@LaurelAynne 1. I believe if you sign the TOS, you have to follow the rules so if you do not they have the right to remove you. 2. I do not think celebrities should buy social medias to get around bans that were placed on their accounts. #WVU389 #ICMKTG

[Michael Hoffman @M_hoff24]

@SkySulli7 @CopywriterBob #WVU389 #ICMKTG

[Michael Hoffman @M_hoff24]

@SkySulli7 @CopywriterBob I agree, Patagonia's owner realized the impact the selling his company could have when donating to help climate change.

[Michael Hoffman @M_hoff24]

@LaurelAynne 1. I believe Patagonia has succeeded in standing for something when the owner donated the company.
2. I think GymShark has moved away from their initial message and it shows with many people buy other brands. #WVU389 #ICMKTG

[Michael Hoffman @M_hoff24]

@Mkp0e @AlexKrallman I agree YouTube shorts is a great platform that can reach a wide range of people. #WVU389 #ICMKTG

[Michael Hoffman @M_hoff24]

@LaurelAynne 1. I would invest in Instagram live rooms as a marketer. This way I could collaborate and make content with other influencers.
2. Brands should be using these platforms to stay relevant. #ICMKTG #WVU389

[Michael Hoffman @M_hoff24]

@Avas1232 @LaurelAynne I agree, I think McDonald's has an advantage when it comes to competing with the others. How many of its competitors has this type of product for sales? I haven't seen any. #ICMKTG #WVU389

[Michael Hoffman @M_hoff24]

@LaurelAynne 2) A great halloween marketing win would be crest halloween. #ICMKTG #WVU389

[Michael Hoffman @M_hoff24]

@LaurelAynne 1) I do think that this is enough for McDonald's to stay with the competition because it brings back the our parents generation and they will bring us. #ICMKTG #WVU389

[Michael Hoffman @M_hoff24]

@Mkp0e @Capitaldemarca I think the company would benefit from celebrating National Hispanic Heritage Month all year because people love celebrating themselves. Also inclusion would be beneficial for their company. #ICMKTG #WVU389

[Michael Hoffman @M_hoff24]

@LaurelAynne 2. Coca Cola made the “Orgulloso De Ser” ad with Hispanic Consumers who are proud of their family heritage and want to spread word. #ICMKTG #WVU389

[Michael Hoffman @M_hoff24]

@LaurelAynne 1. Brands can create a broader Hispanic reach by taking the time to recognize National Hispanic Heritage Month and continue to talk about the company diversity. #ICMKTG #WVU389

[Michael Hoffman @M_hoff24]

@SkySulli7 @LaurelAynne I agree with you that they can promote products the same. I think that in certain types of events virtual influencers might be able to attend events, but you could say that they are not able to personally interact with the audience. #ICMKTG #WVU389

[Michael Hoffman @M_hoff24]

@LaurelAynne 1. Both virtual and human influencers can create the same content, but I believe that human influencers have the ability to be more creative with content. 2. There are risk that come with using AI but it s benefits is that it is cheaper and more accessible. #WVU389 #ICMKTG