🟧Hugo H. Macedo 🟧

AI amplifies judgment, doesn't replace it. 25 years building and growing tech business. Advisor, builder, pragmatic contrarian. Lisbon.

[🟧Hugo H. Macedo 🟧 @macedoh]

My engineering thesis was about AI. Then I spent 25 years ignoring it.

Well, not exactly.

P&G. Telecom. Built an agency across four countries. Nearly seven years at Unbabel scaling from $1M to $15M. PandaDoc on its way to $1B.

Now both worlds are colliding.

Building AI products (Jolt, CMO Copilot). Advising founders and leadership teams through Farol Growth Partners. Running Forge 1000 for people who learn by doing.

And writing about what I'm seeing -- which is a lot.

25 years taught me one thing: AI doesn't replace human judgment. It amplifies it.

The companies winning right now are the ones designing the right interface between human wisdom and machine capability.

That's what I'm focused on. Building it. Advising on it. Writing about it.

What are you seeing out there?

[🟧Hugo H. Macedo 🟧 @macedoh]

@LiberdadeMais O suposto “avanço” de 43% dos EUA sobre a Zona Euro baseia-se em valores nominais em Euros, ignorando a desvalorização do euro e a inflação. Para comparar a dimensão real das economias, é essencial usar PIB em paridade de poder de compra ou em moeda constante.

[🟧Hugo H. Macedo 🟧 @macedoh]

@LiberdadeMais não devíamos retirar o efeito da inflação? Imagino que a taxa cambial considerada seja fixa, certo?

[Peter H. Diamandis, MD @PeterDiamandis]

Creating a world of abundance isn’t about creating a world of luxury, it’s about creating a world of possibility.

[🟧Hugo H. Macedo 🟧 @macedoh]

“Digital nomads?! I hate them! They don’t really work! I’m sure is their parents paying” 🙉
Crazy how people need to solve their cognitive dissonance of not believing it is possible to work from anywhere, to have freedom and to be professionally fulfilled. Or is it just envy?

[🟧Hugo H. Macedo 🟧 @macedoh]

Am I weird?
If you don’t have a favorite music, movie, book, … is anything wrong with me? ¯\_(ツ)_/¯
why are we obsessed with lists, ranks,…

Can we just ask about “some that you like”?

I have two kids, I love them both.
I do have a favorite wife though 🤪

[🟧Hugo H. Macedo 🟧 @macedoh]

Check out the latest article in my newsletter: It's the Strategy, stupid! https://t.co/I1oTMbnInv via @LinkedIn

[🟧Hugo H. Macedo 🟧 @macedoh]

Slightly Maverick by Hugo H. Macedo: Think https://t.co/cYZmrapxWH

[🟧Hugo H. Macedo 🟧 @macedoh]

Slightly Maverick: I'm done https://t.co/KDR0ODPKXH

[🟧Hugo H. Macedo 🟧 @macedoh]

Slightly Maverick: Not today https://t.co/nbTQnYhLX8

[🟧Hugo H. Macedo 🟧 @macedoh]

Slightly Maverick: I'm Sorry https://t.co/1RyELXPVyG

[🟧Hugo H. Macedo 🟧 @macedoh]

Slightly Maverick: Ear me out https://t.co/ksQxhssk9f

[🟧Hugo H. Macedo 🟧 @macedoh]

Slightly Maverick: Work in work out https://t.co/Su8qvYETZc

[🟧Hugo H. Macedo 🟧 @macedoh]

Slightly Maverick: Nor Both nor Bold https://t.co/kiAE4y8zcN

[🟧Hugo H. Macedo 🟧 @macedoh]

Slightly Maverick: Fear knot https://t.co/6dAjNdDP5i

[🟧Hugo H. Macedo 🟧 @macedoh]

Slightly Maverick: Failing in public | Addi(c)tions | Planting trees https://t.co/fKXEi3KpjX

[🟧Hugo H. Macedo 🟧 @macedoh]

Slightly Maverick: Back is the new black https://t.co/e3kcdXqeDt

[🟧Hugo H. Macedo 🟧 @macedoh]

"The easy path today makes a hard path tomorrow. The hard path today makes an easier path tomorrow."

A Tiny Thought worth reading in the @farnamstreet newsletter

https://t.co/BLTjAjxEvQ

[🟧Hugo H. Macedo 🟧 @macedoh]

Empathy is lost at scale.

But it shouldn't. In 2022, mass customization should be the norm, we should be able to provide tailored solutions at scale. Both internally to employees and externally to our customers.

I suspect is not a technology challenge but a mindset one.

[🟧Hugo H. Macedo 🟧 @macedoh]

Empathy is lost at scale.
In 2022, standardization should be a thing of the past. We should live in the era of mass customization. But don't.

Don't look just look outside. Look internally.

[🟧Hugo H. Macedo 🟧 @macedoh]

It's 2020 and keyboards can only have US layout (are there others?!).
They optimize for mass standardization, not for mass customization.
This is the typical curse of the expert, it becomes about the process, the machine, and the automation, not the customer.