Maci Mascall

Love to laugh and love to live.

[Maci Mascall @macimascall]

@McConaughey Run for office, Matt. You have the position, capability and platform to change from the inside.

[Maci Mascall @macimascall]

@netflix my toddler is OBSESSED with Trash Truck. If you could produce some new episodes, it would be oh so helpful. Not necessarily for him, but for my sanity. 🙏🏻

[Maci Mascall @macimascall]

@kanyewest 🤞🏻for the republican ticket

[Financial Communications Society @theFCSorg]

'We have a very intimate relationship with our consumers - finances are private. @creditkarma has 2 focuses #1) all of our data is stored in 'the vault' and only a handful of people in our company can access this data. We're really focused on how to keep this data secure' #FCSsf

[Financial Communications Society @theFCSorg]

'2) Nobody wants to see the ad out there that says "Hey Kiki, your credit score dropped 4 points, we can show you how to increase it." We are making sure personalization isn't too creepy and are looking for an appropriate ad customization experience.' says Kiki Burton #FCSsf

[Financial Communications Society @theFCSorg]

Q: When did you saw the right time to dial-up or back the personalization? A: Personalization really has something to do with creative and landing experience. Ex, when we added the first name in an email headline, it resulted in a 40% open increase' says Kiki @creditkarma #FCSsf

[Financial Communications Society @theFCSorg]

'@creditkarma has a time management tool within our tag system that keeps our data more secure and allows our security team to keep everyone in check' says Kiki Burton #FCSsf

[Financial Communications Society @theFCSorg]

'One of our issues was - how can we offset all of this personalization when there was a disconnect with the security teams and engineering teams in trusting 3rd party data companies?' Kiki Burton @creditkarma #FCSsf

[Financial Communications Society @theFCSorg]

'We have product engineering involved with our marketing team where we have tools like mortgage calculators & best credit card so we can provide the most personal experience to each individual person' says Kiki Burton @creditkarma #FCSsf

[Financial Communications Society @theFCSorg]

Kiki Burton, Head of Growth Marketing from @creditkarma says 'In our next marketing phase, we're tackling how we provide the most relevant tools to our consumers across all facets. How do we use this relevant data and create customization for all our clients?' #FCSsf

[Financial Communications Society @theFCSorg]

Google recently partnered with Accenture to better understand from a consumer perspective - which knows you best? #1.Financial Institution #2.Grocery Store #3.Investment Company #4.Credit Card Co #5.Insurance Co #6.Mobile Provider #FCSsf

[Financial Communications Society @theFCSorg]

Per @mikehenry07 @Google says 'Marketing leaders are more than twice as likely to agree that their organization is investing in automation and machine learning to drive marketing activities' #FCSsf

[Financial Communications Society @theFCSorg]

'Stats also say that 10% of US wealth will change every 5 years, at its peak between 2031 & 2045' continues @mikehenry07 #FCSsf

[Financial Communications Society @theFCSorg]

4 important stats...1) US has $14T in consumer debt. 2)12M people will need to turn to a payday loan to try to make ends meet. 3)40% of borrowers are at risk of student loan default. 4)40% of Americans don't have 400$ to survive an emergency' says @mikehenry07 from @Google

[Financial Communications Society @theFCSorg]

On 11/21 FCS Charlotte will present a unique luncheon event, featuring a one-on-one interview with veteran financial marketer @ReneeDBrown.
Join us for this compelling conversation with a social media pioneer. #FCScharlotte
https://t.co/vKUl3fi60G

[Financial Communications Society @theFCSorg]

Join us on 11/19 in San Francisco at our fall breakfast series conclusion. Our speakers will talk about how marketing during generational shifts and the use of powerful automation and machine learning can reach Millennial financial consumers.
#FCSsf
https://t.co/fQRpWkz4PS

[Financial Communications Society @theFCSorg]

Sean Tyson from @QuietlyContent asks 'how do you ensure you're not creating content for content's sake?' #FCSsf

[Financial Communications Society @theFCSorg]

Josephine Chew from @WellsFargo says 'As much as Facebook is everywhere, you have to understand how you're connecting with your specific audience with a specific piece. One piece of content will not work on every platform (Facebook, LinkedIn, Twitter, etc.).' #FCSsf

[Financial Communications Society @theFCSorg]

Tami Dorsey from @CharlesSchwab says 'With podcasts, you have a hard time tracking if you're resonating with the listeners. Schwab promoted one with media spend and spoke about the other content in that podcast. The other podcasts grew, so we knew people were listening.' #FCSsf

[Financial Communications Society @theFCSorg]

Tami Dorsey from @CharlesSchwab says that 'Schwab's approach to content is both a lean-back and lean-in philosophy and they need to work together.' #FCSsf