Scott MacKay

Husband, Father, Digital Marketing Ninja, Runner, GoPro aficionado, and a member of The Church of Jesus Christ of Latter-Day Saints. @BYUtv

[Scott MacKay @mackay0]

@kswilcox @RyzenBenson @debbieksl @kslnewsradio My 3 year old said he saw a shooting star a minute or two before the boom happened (from Sandy)…

[Scott MacKay @mackay0]

@debbieksl @kslnewsradio We heard it in Sandy

[Scott MacKay @mackay0]

Getting deeper into testing the App Ads world. Google√, Facebook√, Roku√, FireTV√, and now Apple√! https://t.co/O0SL2mO2Lm #AppleSearchAds

[Scott MacKay @mackay0]

@geoffjBYU Haha, check it out! https://t.co/CcZKqM5235

[Jameson Olsen 📖 @Jameson_Olsen]

RT if any of these mice were among your heroes growing up.

PS If you can name all 4 movies, I can guarantee we would have been best friends in elementary school.

[Scott MacKay @mackay0]

A2: I would say that 60-70% of my budgets are split among Google, FB and IG. The rest is set aside for Snap ads, Roku ads, Billboards (I know-old school), direct buys, and localized tv ad buys. (Entertainment industry)
#ppcchat

[Scott MacKay @mackay0]

@coryhenke #charitywater ads get me every time (7-9 minutes I think) and I have seen the video before! haha

#ppcchat

[Scott MacKay @mackay0]

@lchasse Totally agree- you should have a goal for each asset/video- and if that goal takes longer to convey without losing interest, so be it! And if it can be conveyed succinctly- do it!

[Scott MacKay @mackay0]

A7: Not exactly a funnel, but I tested video ad sequencing with a continued storyline for one of our TV series. I felt it provided a great experience for the user and allowed a deeper engagement with the show over time prior to the premiere. (without upping frequency)

#ppcchat

[Scott MacKay @mackay0]

A6: Video Views, CTR, and CPC (when the creative is right for that audience- we often see a high CTR and that gives a great reference point in my reporting for the campaign)

#ppcchat

[Scott MacKay @mackay0]

@coryhenke I feel lucky to have a post production department that I work closely with to cut promos every day. It has been fun helping break barriers down and get them thinking about social ads beyond linear tv promos! They have pumped out some rockin YT ads for our shows! #BYUtv

[Scott MacKay @mackay0]

A3: We have increased YT spend as a TV network with free on-demand programming.
It has been a great platform to reach people seeking entertainment and serving ads for tv series!

#PPCChat

[Jameson Olsen 📖 @Jameson_Olsen]

The true hero of this press conference. #coronavirus

[Scott MacKay @mackay0]

@utahjazz Who is gonna #RiseUp this go round? #nbasuspension #CoronavirusUSA

[Scott MacKay @mackay0]

Great shoot today with an awesome team. Followed by an epic meal. #koreanbuffet @sokoreanbbq @ Washington D.C. https://t.co/BNrannHRvv

[makinggoodtv @makinggoodtv]

We dare you not to say "Awwe", as @KirbyHeyborne joins with @Muttville, (an elderly dog adoption organization), to make some good in the doggy community! Don't miss the warm fuzzies at 8:30 ET | 5:30 PT on @byutv or the free BYUtv App!

[Scott MacKay @mackay0]

Little did I know, that I would enter the house of dwarves and return bearing Chick-fil-a today!

History lesson: Chick-fil-a comes directly from the dwarves. Keebler may have their elven cookies, but they have… https://t.co/6MShqinvDH

[Scott MacKay @mackay0]

He should have gone for the head... #funkopops #mcu #thanos https://t.co/UuUp3jCOyS

[Scott MacKay @mackay0]

Happy 4th of July! (Neighborhood bike parade from this morning) @ Sandy, Utah https://t.co/jXhYPPC4qZ

[Scott MacKay @mackay0]

Paternity leave = keeping the other kiddos alive while mommy takes care of the new baby #fatherhood @ Sandy, Utah https://t.co/mRYHzv0Tpk