Mackenzie

Fan of effective communication, great marketing, and the outdoors.

[Chew On This - Digestible DTC Content @chewonthisdtc]

Do you still rely on Google Sheets for your cash management?

Robbie founded @brightflow_ai so you don't have to be your own CFO anymore.

Our podcast with Robbie gives more insight into cash management with consistent planning & consistent data.

LIVE TOMORROW!

[Mackenzie @Mackenzie_Q]

@obviceo $

[Ron Shah @obviceo]

Most brand founders are flying 280 mph with blinders on.

They have no idea what they’re doing

They have no idea how their business is doing

… and most importantly, they have no idea how to navigate the future - using the data from the past

Here’s a mini-masterclass to help you take your blinders off

Step 1: Financial Intelligence

The first step in taking back control of your business is to understand what you’re dealing with.

Charlie Munger famously said “Accounting is the language” of business, so the first step to achieving anything in business is to understand the shared language everybody speaks.

In eCommerce - this means having a deep understanding of your…

Free Cash Flow
Contribution Margin
Operating Expenses
CAC
Average Order Value
Etc…

If you can’t explain all of these metrics to a 5 year old, you probably don’t understand them

Step 2: Get accurate & live data that is fully synced with all of your channels

Outdated data gives ZERO insight.

You might as well throw it in the trash

You can’t change how your business did 3 weeks ago.

But if you know how your business is performing right now, you can implement changes starting today.

The second piece to this, is the accuracy of the data.

Incorrect data doesn’t serve you anything either.

It needs to be fully synced up with Quickbooks, Ads platforms, Amazon, Shopify, etc -

Otherwise, you might as well throw it in the trash (again)

Step 3: Being able to future-forecast accurately

Although you can never make a 100% accurate forecast of what the future will look like, it’s critical to do - quite frequently - for any brand.

Because otherwise…

- You won’t know how your Free Cash Flow will develop into the future and how much runway you have left

- You won’t know when to order new inventory and how much to order

- and finally - you won’t know whether you need to go out and find funding from somewhere.

We’ve always had our VP of Finance @melwani0226 + a Financial Analyst make our financial projections model based on different scenarios.

… but, as of recently - we also started working with this tool called @brightflow_ai

Brightflow uses AI to forecast and predict your sales, based on the data that it syncs from ALL your platforms.

Thus far - it’s been pretty helpful, both in relation to the forecasting itself but also in freeing up bandwidth from our finance team.

Their team is also incredibly supportive and have helped a lot in automating the practices we would otherwise have to manually do.

If this post was helpful - bookmark this and most importantly, remember to implement it in your biz.

[Brightflow.AI @brightflow_ai]

▶️ Check out our recent webinar! You'll learn how to track the right data, forecast your cash inflows and outflows, and use strategic cash management to build a business that not only survives, but thrives.
https://t.co/o8MbEvFc9z

#eCommerce #cashmanagement #financialforecasting

[Mackenzie @Mackenzie_Q]

Thank you to everyone in the @brightflow_ai and @ProductHunt communities for your support this week! We couldn't have had such a successful launch without you! #productlaunch

[Brightflow.AI @brightflow_ai]

We're SO excited to have made it into @ProductHunt's TOP 10 Products list yesterday! Thank you to all of those who supported us with an upvote, and to our incredibly talented team who got us to this point. Onwards and upwards! 🌟🚀

https://t.co/m3G1VfFOmV

#ProductHunt #Top10

[Mackenzie @Mackenzie_Q]

🎉So proud to share we're live on Product Hunt! 🎉 Please click below and upvote Brightflow AI! Every vote counts ✅ #producthunters #productlaunch

[Brightflow.AI @brightflow_ai]

📣 We are thrilled to share we've launched on Product Hunt! We're so proud of how hard our team has worked to build a product that’s helping small businesses succeed. Please support us by giving us an upvote 🔼

https://t.co/tP013awJYs

#ProductHunt #eCommerce #AI #productlaunch

[Brightflow.AI @brightflow_ai]

📣 We are thrilled to share we've launched on Product Hunt! We're so proud of how hard our team has worked to build a product that’s helping small businesses succeed. Please support us by giving us an upvote 🔼

https://t.co/tP013awJYs

#ProductHunt #eCommerce #AI #productlaunch

[Mackenzie @Mackenzie_Q]

Brightflow AI is live on Product Hunt! Check out our AI-powered forecasting tools for thriving online brands (and don't forget about that upvote button)! https://t.co/kEw9dYMTEY @brightflow_ai

[Mackenzie @Mackenzie_Q]

This is a Warriors/Chase Center Social Team stan account now. Congrats!!! @warriors @ChaseCenter

[Zach Gayer @zgayer]

.@warriors just became the first North American sports franchise to reach 30 million followers on Instagram.

Massive shout out to everyone who has ever touched GSW social in some way. Special shout out to the guy who wears No. 30 for his endless contributions 👏

[Mackenzie @Mackenzie_Q]

👏 @warriors 👏 is in 5th place in the Social Content Series category as of now! @Pedrozov81 and team need YOU to vote too: https://t.co/tGx2tOinXD #Webbys Let's bring this social team home a win!

[Mackenzie @Mackenzie_Q]

👏 @warriors 👏 is 👏 in 👏 1st👏place!👏 I voted and they need YOU to vote too: https://t.co/kualmPE0c6 #Webbys
Please go vote for the #GoldBlooded campaign by the awesome @warriors social team! @Pedrozov81

[Brightflow.AI @brightflow_ai]

We are excited to announce our strategic partnership with data insights leader
CircleUp, which will make it easier for brands to monitor their credit profile and apply for new business loans. 🤝🎉

Read our full partnership announcement here: https://t.co/JLnywdQx5v

[Mackenzie @Mackenzie_Q]

@ElliottPohnl Couldn’t even tag me. 😒

[Mackenzie @Mackenzie_Q]

Beyond Black Friday and Cyber Monday, find out where #onlineretail is headed and how to stand out, from subscriptions to social consciousness #bfcm #eCommerce #smb

[Brightflow.AI @brightflow_ai]

Keeping track of where the online retail industry is headed can aid you in deciding what business model works best for you. Today we'll cover top online retail industry trends that are shaping brand decisions and customer experiences. 🛒💳

https://t.co/3ppj6B16pb

#onlineretail

[Mackenzie @Mackenzie_Q]

Get up to speed quickly in online retail sales--courtesy of @brightflow_ai 💰 #onlineretail #eCommerce #smb

[Brightflow.AI @brightflow_ai]

Last week we talked about why you should get started in online retail. Today we'll walk you through the steps you can take to speed up your online retail journey. 💻💳

Full article: https://t.co/vkJYDC3oWo

#onlineretail #onlineshops #eCommerce

[Mackenzie @Mackenzie_Q]

If you sell online and want to maximize your profits this holiday season, read this! 👇 #blackfriday2022 #CyberMonday2022

[Brightflow.AI @brightflow_ai]

With some silver linings predicted for the eCommerce industry this holiday season, here are a few ways for brands to leverage the positive pieces of the economic outlook while minimizing the negative impact. 🛍️💰📦

https://t.co/TPwt6k9sjf

#eCommerce #holidayshopping

[Mackenzie @Mackenzie_Q]

This is an amazing (free) networking opportunity for anyone who is looking for that proverbial open window after a door may have closed @TechCrunch

[Mackenzie @Mackenzie_Q]

Every day I wake up feeling lucky to be part of this team! Thanks to our customers, investors, and leaders for all of the support. @robbiebhathal @jeffreypriebe

[Brightflow.AI @brightflow_ai]

Grateful for this milestone on our path to leveling the financial playing field for small and medium-sized businesses #fintech #ecommerce #cashflow

[Brightflow.AI @brightflow_ai]

Grateful for this milestone on our path to leveling the financial playing field for small and medium-sized businesses #fintech #ecommerce #cashflow

[Mackenzie @Mackenzie_Q]

@Pedrozov81 @robbiebhathal Thanks @Pedrozov81 !!!