On paper, Alexander Zverev should be one of the most marketable athletes in tennis. In reality, he's become one of the sport's toughest sells.
In the latest Hard Court, I explore his uneven sponsorship history, why some longtime partners market him cautiously, and how a French Open title could become a defining test for brands. 🔗 ⬇️
Not planning on watching today’s match, obviously.
I continue to confidently stand by my reporting and the work of my great editors and fact-checkers on those stories.
Thinking of everyone who remains affected by the issue of domestic violence and who also can’t watch today.