Mackenzie Warren

loves journalism, baseball, travel, outdoors and family.

[Mackenzie Warren @macwarrenDC]

I'm going! Are you? StoryNEXT at the New York Television Festival https://t.co/qRHJ6ooQFZ #StoryNEXT

[Mackenzie Warren @macwarrenDC]

Latest features for @Chartbeat software: @niknadolski gives @Gannett exciting preview at #ONA15 #newgannett

[Mackenzie Warren @macwarrenDC]

Thanks @MyDesert for a great visit to an amazing community and newsroom. #espritdecorps #newgannett

[Mackenzie Warren @macwarrenDC]

Fusion news meetings are totally Slack-based. #mobilenews15 . @hilella says "we pretty much killed all the other meetings.

[Mackenzie Warren @macwarrenDC]

It is easier to build a new audience through social channels rather than your own new brand, says @ashishP at #mobilenews15

[Mackenzie Warren @macwarrenDC]

No reason to publish something that doesn’t work on a phone for our audience. We’d rather sit on it, says @hilella of Fusion #mobilenews15

[Mackenzie Warren @macwarrenDC]

Mastering so many platforms per story is a huge lift but must be done! #mobilenews15 https://t.co/AkKoqtgPpI

[Niketa Patel @Niketa]

.@ashishP on why @nowthisnews creates 'platform appropriate content' since it's not one size fits all. #mobilenews15

[Mackenzie Warren @macwarrenDC]

Discovery of content by 18-24's will mainly happen at the intersection of mobile, social and video, says @ashishP of NowThis #mobilenews15

[Mackenzie Warren @macwarrenDC]

Pretty soon we’ll have to think about bridging people back from the watch to the phone, says @gdbysky at #mobilenews15

[Mackenzie Warren @macwarrenDC]

In the future, what you now call your TV will be called your living room screen, says @Digidave #mobilenews15

[Mackenzie Warren @macwarrenDC]

About Billy Penn, @jimbrady says they look at every story with an eye to how long is the shelf-life on this? #mobilenews15

[Mackenzie Warren @macwarrenDC]

In a room full of really smart people, there aren't easy answers on this. #mobilenews15 https://t.co/j569Y7hGTL

[Mackenzie Warren @macwarrenDC]

@kellymcb asks @digidave, @jimbrady, @raneyaronson and @gdbysky if there's a winning biz case to truly putting users first #mobilenews15

[vidisha71 @vidisha71]

#mobilenews15 Michael Owens @gdbysky a voice that people can relate to is free, enabling people to email you and responding is free

[Mackenzie Warren @macwarrenDC]

and his talk is FREE! https://t.co/R8oGPbSWQf

[Mackenzie Warren @macwarrenDC]

@gdbysky: Our big audience is really many one-to-one relationships, which can teach you a lot if you listen. #mobilenews15

[Mackenzie Warren @macwarrenDC]

@gdbysky says best stories are told in clear, fluid language. If your words are limber and precise they will work on mobile. #mobilenews15

[Mackenzie Warren @macwarrenDC]

@Digidave says Facebook is bringing back the silent newsreel – clips have to work without sound and must be great in 3 secs. #mobilenews15

[Mackenzie Warren @macwarrenDC]

@jimbrady asks: Are you trying to monetize users on one visit, or over a lifetime? #mobilenews15

[Mackenzie Warren @macwarrenDC]

@raneyaronson says PBS Frontline believe long-form will survive, but they are aggressively going into “right-form.” #mobilenews15