Madison Wright

social by day | cat mom by night

[Madison Wright @madbwright]

@HuinGuillaume yikes!

[Madison Wright @madbwright]

@McDonalds @Reese10Angel okkkkkkkkkkkkk

[Madison Wright @madbwright]

@HuinGuillaume @McDonalds Never forget the pressure of picking the perfect 7 fries

[Guillaume Huin @HuinGuillaume]

Of all the key visuals we've ever developed to announce a collab, the McDonald's x BTS logo for the BTS Meal is in a league of its own and my absolute all-time favorite.

Opinion of one, but the secrets to a good collab logo are:
- Simple, but specific : simple enough to be universally understood (scale), but special enough for hardcore fans to feel seen (depth), like using exactly 7 fries, an easter egg to each member of BTS and a nod to the famous OT7 concept carried by ARMY, the fans of BTS.
- Icon to icon : no partner is trying to overpower the other. In this case, the "shape" is 100% BTS inspired, the "material" used is 100% McDonald's, living in perfect balance.
- "Only you can do" : if you remove the logos, is there still a good chance people would understand what this is about. It's probably the toughest filter, but also the one that separates ok work from iconic work.

When we posted the logo on our channels, it was the first time ever our social listening tool momentarily broke down as it could not catch up with the inflow of mentions across the internet about the collaboration.

We've never experienced anything like it again. To this day, it is still our most talked about campaign of all time, alongside Grimace Shake and Kai Cenat x Chicken Big Mac.

[Madison Wright @madbwright]

@HuinGuillaume @McDonalds @sanrio @Shrek @Barbie @CocaCola @TyInc @hellokitty You had me at Shrek

[Gatorade @Gatorade]

Mission complete, @jaytatum0 🏆

[LAG ✞ @DerekLagway]

This is IT⚡️Happy to be part of @Gatorade’s latest collab with Eric Emanuel. You can cop it on 6/11 on https://t.co/Ex5J6dCSgC

[Madison Wright @madbwright]

@Gatorade @eric_emanuel @Crissa_Ace1 @Aj_greene15 @hamilt0njr I could do that probably

[Gatorade @Gatorade]

The block just got hotter 🔥
Sign up for Gatorade iD to cop the upcoming Eric Emanuel collab. Cool Blue capsules drop 6.11 on https://t.co/rqiui6RKEM

[Madison Wright @madbwright]

@Gatorade you know you can

[Gatorade @Gatorade]

Is It In You? ⚡

[Madison Wright @madbwright]

@Gatorade @CaitlinClark22 @JoshAllenQB @jaytatum0 @DerekLagway first FE!N

[Gatorade @Gatorade]

The game is changing, but what fuels an athlete never will. #IsItInYou?

[Gatorade @Gatorade]

CommIT to greatness ⚡

[Gatorade @Gatorade]

2x WNBA MVP
2x WNBA Champion
Finals MVP
2x DPOY
5x All-Star
Gold Medalist
Rookie of the Year
NCAA Champion

Her performance reigns supreme.
Welcome to the G Fam, @_ajawilson22 ⚡️

[Madison Wright @madbwright]

@HuinGuillaume did legal review this giveaway?

[Madison Wright @madbwright]

@McDonalds wow this hits deep

[Madison Wright @madbwright]

@McDonalds no

[Madison Wright @madbwright]

@HuinGuillaume @McDonaldsJapan holy wow

[Gatorade @Gatorade]

SPLASH! Another champion crowned 👑 Congrats to the @Chiefs.