Writer & marketer at Madrigal Communications—specialists in tender responses. Word blogger. Versifier and lover of puns. Rugby tragic and sad Wallaby supporter.
It all started with the manbag. It was the first mancessory (male accessory) that crossed over from the female fashion world and created a new word and a new market. And now there are so many more. https://t.co/KDbtOoqFZ5 #wotw#masculinity
Many Australians became engrossed in the US mid-terms. John Barron, a journalist and Chas Licciardello, a satirist from Planet America led the coverage of the mid-terms on Australian television. Are they policy wonks? #wotw#uspolitics#Midterms2026 https://t.co/d2afASuipR
One of my favourite words is “juxtaposition”. It simply means placing things next to each other. But if you are an art critic it means so much more! https://t.co/5AVJvuh9mq #wotw#words
My dear daughter, as your father it is time to take you aside and give you some important advice. I think that you should reassess your career choice in nursing and consider being a petfluencer. https://t.co/paEL5ydHYF #doglove#wotw
This week the Jaguar car company released its new electric car, the Type 01. Some say it is a great mistake. I am not so sure. https://t.co/XPMhNL4tBP #Jaguar#Type01#BrandStrategy
There are quite a few everyday words that started as trademarks: cellophane, aspirin, trampoline and escalator. They went through successful marketing stages but ended up victims of genericide! https://t.co/Rz2tZPWMnb
There are quite a few everyday words that started as trademarks: cellophane, aspirin, trampoline and escalator. They went through successful marketing stages but ended up victims of genericide! https://t.co/Rz2tZPWMnb
PSYCHOBABBLE #5 -- BULLYING -- a repeated behaviour intended to intimidate, humiliate or harm you. It does not mean someone criticised you for not doing your job. https://t.co/duA5eM8Df5 #wotw
NARCISSIST—Someone with a pervasive pattern of grandiosity, need for admiration and lack of empathy. It doesn't mean a selfish person. #wotw https://t.co/duA5eM8Df5
Gaslighting--Deliberately manipulating you to doubt your perceptions or memory--not disagreeing with your recollection of events. #wotw https://t.co/duA5eM8Df5
Reachping out once meant trying to establish emotional contact or offer support. Now it can mean sending a text message with an emoji.
#wotw https://t.co/n9zrkivuqs
When a capability statement is well written, it describes and persuades. You need good writing if you want the best marketing tool. #capabilitystatement#madrigalcommunications
Tender writing services aren’t just for big bids. A solid capability statement can strengthen your reputation across even a small opportunity. #tenderwriting#madrigalcommunications
A water tender writing project benefits from a strong capability statement—it links your technical expertise with project outcomes. #watertenderwriting#madrigalcommunications
In construction tenders Australia, evaluators value reliability. A concise, factual capability statement demonstrates a strong track record. #constructiontenders#madrigalcommunications