As college sports continue to break viewership records, the entertainment ecosystem around them is ballooning, too.
Athletic departments across the country are rapidly growing their creative teams to produce content that attracts top recruits, deep-pocketed donors, and new fans.
Before 2022, the women’s tournament couldn’t use the NCAA March Madness registered trademark for any of their branding— they were simply called the NCAA Women’s Basketball Tournament.
In just four years, we’ve already seen record changes across the game 🏀 ⬇️
Social media is a battleground to secure recruits and donor dollars.
Athletic departments are going all-in on in-house studios and content operations to win.
Story by @EllynBriggs ⬇️