Mae Karwowski

@ObviouslySocial founder, an influencer marketing company. Love tech, sports, fashion & design. Left handed. Will talk at length about all the above.

[Mae Karwowski @maewow]

The perfect song.

[Tracy Chapman @tchapmanonline]

This is crazy!!

[WPP @WPP]

.@WPP's Rob Reilly is joined by @obviouslysocial CEO @maewow to discuss the explosive growth of influencer marketing & how Obviously became part of @vml_global.

Watch and subscribe to Screaming Creativity👇

🔗 Spotify: https://t.co/XIoCeYB9JX
🔗 Audible: https://t.co/QJv9PthCF3

[Mae Karwowski @maewow]

Creator content is powering some of the biggest brands on the internet! Thanks @MorningBrew @jsheena2021 the great Obviously coverage on this evolution of the influencer marketing space. https://t.co/Y5MunFWWPx

[Laura Leiva @lauraaleiva]

A great piece on the entire Shein-sponsored influencer trip with reporting by @JordynJournals and @sapna.

“I really don’t know of any other situation where there was an overt agenda like the Shein example,” said Mae Karwowski (@maewow), founder of @obviouslysocial, an influencer marketing agency. “It required such a suspension of disbelief and clearly came across as a sort of propaganda.”

Read more here:

https://t.co/nj5VEOR5eC

[Mae Karwowski @maewow]

@lauraaleiva @JordynJournals @sapna @obviouslysocial Thanks so much, Laura!

[Mae Karwowski @maewow]

Send this article to the older person in your life that you KNOW would be amazing on Tiktok: https://t.co/BNRR36lwF2

[Jasmine The Great | Strategy & Stuff @lmTheReasonWhy]

See a girl on tik tok who hosted her own art show and made like 40 bands, no gallery cut or nothing.

She rented an event space and housed her art, sold tickets, made it a whole event. Sold prints and merch and half her originals sold.

Artists, take notes. For real.

[Mae Karwowski @maewow]

i love this clip so much

[Billy Oppenheimer @bpoppenheimer]

In 2016, Pharrell Williams visited an N.Y.U. music production class to critique student songs.

After he listened to a song called “Alaska” by a student named Maggie Rogers, Pharrell said, “Wow. I have zero, zero, zero notes for that.”

“And I'll tell you why” he said. Because...

“You're doing your own thing. It's singular. It's like when the Wu-Tang Clan came out—no one could really judge it. You either liked it or you didn't, but you couldn't compare it to anything else.

And that is such a special quality, and all of us possess that ability.”

Takeaway 1:

The source of your power, Robert Greene says, is your uniqueness.

We say of genius, as Pharrell said of Rogers' song:

"They're 1 of a kind."

"They're singular."

So are you, Robert likes to point out: No one has ever had your DNA, your experiences, your perspective.

Embrace your uniqueness. Express it in your work.

Takeaway 2:

The video with Pharrell went viral & Maggie Rogers, seemingly overnight, was a pop star.

But…

Rogers started playing music when she was 7. She started songwriting a few years later. In high school, she attended courses at the Berklee College of Music. During her senior year, she recorded her first album, which is what got her accepted to the N.Y.U. music school and the opportunity to play one of her songs in front of Pharrell.

As Rogers later said of the viral video, “My many, many years of focus and hard work got kind of packaged into a Cinderella story.”

Ryan Holiday's line is, "All success is a lagging indicator."

All success is a function of the previous work put in.

“When a day’s writing goes well,” Ryan writes, “it’s a lagging indicator of hours and hours spent researching and thinking…Hitting a personal record on the bench press is a lagging indicator of a lot of discipline and hard work. Receiving a promotion is a lagging indicator of a lot of quality work. Delivering a keynote with confidence is a lagging indicator of a lot of preparation.”

Getting packaged as a Cinderalla story is a lagging indicator of many, many years of focus and hard work.

- - -

“It seems to me that each of us expressing our own originality is the essence of our art and professionalism.” — Jim Henson

Follow @bpoppenheimer for more content like this!

[Mae Karwowski @maewow]

Authenticity in speaking about brands is so important because as a creator, your audience is savvy and they CAN TELL when you truly recommend a brand or product. Our data shows it! Great conversation with @FortuneMagazine on trust and social media: https://t.co/Q0Lrb7KDGT

[Mae Karwowski @maewow]

Really looking forward to speaking at @VMLYR's REIMAGINE livestream on 4/27! Register here: https://t.co/orrckeeppq

[VMLY&R @VMLYR]

At #REIMAGINEInnovation on April 27, the brains behind influencer marketing breakout @obviouslysocial, @maewow will showcase how to leverage data, insights, and platform innovations to generate content and creative commerce at scale. Join us: https://t.co/0niKm8GqdJ

[Mae Karwowski @maewow]

@TGdesign @JonCookVMLYR @obviouslysocial @VMLYR @WPP @maxdom He is the best!

[Mae Karwowski @maewow]

Creator and influencer marketing moves at the speed of culture, which is why @obviouslysocial joined forced with @WPP and @VMLYR. Check out more on our recent acquisition in @adage, great piece @BrianBonillaNYC! https://t.co/MdB2VqQpra

[Mae Karwowski @maewow]

Huge news from me today as @obviouslysocial is now a part of @WPP and @VMLYR network! We're unbelievably proud of what we're building and are take influencer marketing to the next level. Let's go! https://t.co/vXJxhlENQr

[Mae Karwowski @maewow]

I love this clip.

[Billy Oppenheimer @bpoppenheimer]

In 2016, Pharrell Williams visited an N.Y.U. music production class to critique student songs.

After he listened to a song called “Alaska” by a student named Maggie Rogers, he explained why “I have zero, zero, zero notes for that:”

[Mae Karwowski @maewow]

Video is now king. How are brands keeping up? @MarketWatch https://t.co/wMbdUdi1ff

[Mae Karwowski @maewow]

Excellent article @RachylJones! Let's get creators more tools to help them manage their careers.

[Rachyl Jones @RachylJones]

Creators want companies to provide burnout support and diversified revenue streams. What they get—invoice software and "link in bio" tools. New story for @observer with some potent quotes from @maewow https://t.co/E0c7xtke5m

[Mae Karwowski @maewow]

@cannontekstar Yep, these are all the challenges we help brands overcome when it comes to tiktok and social video in general.

[Mae Karwowski @maewow]

Why aren't many brands good at Tiktok? Great reporting @sapna @nytimes! thanks for including @obviouslysocial https://t.co/6AzMZZv9Ex

[Mae Karwowski @maewow]

Paid opp! https://t.co/3e0bceYhb6