Mafe Pelaez

📱 @holafly_com @HMDdevices 👉Head of Social | Ex-Huawei | Ex-Deezer
💙 @sitgesfestival @Planangel 👉 Volunteer

[Mafe Pelaez @mafpelaez]

If you're new here — or we've been connected for a while but haven’t really met — let me (re)introduce myself:

I’m Mafe Pelaez — social media strategist, digital marketing mentor, founder of ImDigital Factory and Global Head of Social media at #HMD / #nokia

[Mukul Sharma @stufflistings]

These are the HMD 100 and HMD 101 feature phones

HMD 100
- S30+ OS
- 800mAh battery
- 1.77-inch display
- Unisoc 6533G processor
- 8MB RAM
- 4MB internal storage
- FM radio (wired and wireless)
- 3.5mm jack
- LED torch
- Support for 10 Indian languages
- Most importantly - Snake game

HMD 101
- 1000mAh battery
- Built-in MP3 player
- SD card support
- Dual LED torch
- Unisoc 6533G
- 3.5mm jack

HMD 100 - ₹949
HMD 101 - ₹1049

[Mafe Pelaez @mafpelaez]

#12DaysOfGrowth

📅 Day 3 — Macrorrueda @PROCOLOMBIACO

I had an incredible trip to Colombia, where I represented IM Digital Factory at the Macrorrueda de Negocios “El País de la Belleza 2025”. And honestly? It was one of the most energising business experiences of my year.

[Mafe Pelaez @mafpelaez]

🌱 Career Impact: This project strengthened my ability to connect product, purpose, and social storytelling. Audiences aren’t asking for more features, they’re asking for relevance, clarity, and impact.

[Mafe Pelaez @mafpelaez]

#12DaysOfGrowth

📅 Day 2 — February: MWC & the Launch of HMD Fusion X1 with HMD

We launched HMD Fusion X1, HMD Amped and our two new Barça phones inside the FC Barcelona Sala 360 (a space that already feels like stepping into the future).

[Mafe Pelaez @mafpelaez]

#12DaysOfGrowth

🗓️ Day 1: IM Digital Factory & IM Real Estate Digital Factory Paramo Digital

Jumping into the #12DaysOfGrowth trend Lina Chauveau started, a chance to look back at what 2025 actually meant for me and the businesses I care about.

[Mafe Pelaez @mafpelaez]

And this year? That belief paid off. Not because we chased trends, but because we doubled down on what works: ✔️ Data-led strategy ✔️ Content with purpose ✔️ Consistency over hype

[Mafe Pelaez @mafpelaez]

IM Digital Factory started as a side project, a digital marketing agency built in Colombia with a simple belief: brands don’t need more noise… they need clearer strategy, better storytelling, and marketing that actually converts.

[Clark Stanton @clarkstanton_]

What should I use next⁉️

✅ Bird Feeder
✅ Car Backup Camera
✅ Nokia Phone
✅ Trail Cam
✅ Ring Doorbell
✅ Nintendo 3DS

[Mafe Pelaez @mafpelaez]

@70CentsRemain @JamesMelville there are some basic phones here: https://t.co/Hf4a5LACCV

[Mafe Pelaez @mafpelaez]

@NBash696552 @JamesMelville Yeees

[Mafe Pelaez @mafpelaez]

@BrowseMode @JamesMelville You can find some in https://t.co/HuefXLijmG

[James Melville 🚜 @JamesMelville]

I suspect sales of these old school Nokia phones will go through the roof over the next few years.

[Mafe Pelaez @mafpelaez]

Proud (and slightly terrified) to be a volunteer at this year’s @sitgesfestival 💀🎥 Sitges International Fantastic Film Festival.
From zombies to cinema legends, Sitges knows how to do fantastic.
#SitgesFilmFestival #Sitges2025

[Mafe Pelaez @mafpelaez]

@sitgesfestival lo quiero!

[James Melville 🚜 @JamesMelville]

The British public are going old school and dumping smartphones for retro Nokia phones to avoid digital ID.

[Light Reading @Light_Reading]

Vodafone has launched HMD's Fuse smartphone, intended for tweens and teens, with built-in parental controls and AI technology blocking explicit content.

Read more on Light Reading: https://t.co/5zdMCwbkm2

[Mafe Pelaez @mafpelaez]

@alexmwanzo @HMDdevices My HMD skyline works well and takes nice pictures

[Android Police @AndroidPolice]

By blocking nudity from being viewed or even photographed, the HMD Fuse is a smartphone safe for kids to use and enjoy https://t.co/uucJKvo7Nh

[Mafe Pelaez @mafpelaez]

What's said: "I got you HMD Fuse."

What's heard: "I love you and I protect you"

[Mafe Pelaez @mafpelaez]

Live now in the UK with Vodafone.

[Mafe Pelaez @mafpelaez]

Say hello to HMD Fuse, the first smartphone built for kids, with parents in control.
Block nude content across the whole phone, including the camera – powered by HarmBlock+ AI
Customizable parental controls, evolve as your child grows
https://t.co/dEqFPJYTw8

[Mafe Pelaez @mafpelaez]

#HMDFuse #HarmBlock #Safetonet #VodafoneThree #Vodafone #Three #HMD #TheBetterPhoneProject
#DigitalWellbeing #TechForFamilies #SafeSmartphones #HMDGlobal #ParentalControls