Mathias Aggerbo

Co-Founded and building Smartplan. Trying to break through the glass ceiling. /

[Mathias Aggerbo @maggerbo]

“It’s fine for now, it isn’t fine for later”

I like this one. Fits much more than making products. Fits relationships too.

[Jason Fried @jasonfried]

Faith in eventually.

Making something new takes patience. But it also takes faith. Faith that everything will work out in the end.

During the development of most any product, there are always times when things aren’t quite right. Times when you feel like you may be going backwards a bit. Times where it’s almost there, but you can’t yet figure out why it isn’t. Times when you hate the thing today that you loved yesterday. Times when what you had in your head isn’t quite what you’re seeing in front of you. Yet. That’s when you need to have faith.

There are designs that are close, but not there yet. There are obvious conflicts that will need to be resolved. There are lingering things that confound you, confuse you, or upset you, but you know that eventually they’ll work themselves out. Eventually you’ll find the right way to do something you’ve been struggling with.

It’s hard to live with something that isn’t quite right yet – especially when it’s your job to get it right. It’s important to know when to say “it’s fine for now, but it won’t be fine for later.” Because moving forward is critical to getting somewhere. And, eventually, you’ll figure it all out. It’ll all work out in the end.

This is what I’ve always believed, and have always tried to practice. A dedicated faith in the eventual resolution of a problem, the eventual execution of a concept, and the eventual realization of the right design. Even when something’s poking out you don’t like, or something isn’t aligning quite right, or the words aren’t as elegant as you’d hoped, or something just isn’t easy enough yet, you need to have confidence it’ll all come together eventually.

Remember that what you’re making is in a perpetual state of almost right up until the end. And it's never right even after.

In the meantime, you just press on and keep making things, trying things, and getting closer and closer to the time when you can tie the loose ends into a perfect bow and present it to the world. What fun it is!

[Mathias Aggerbo @maggerbo]

@jasondoesstuff 💯

[Mathias Aggerbo @maggerbo]

My head is tiring out faster when working with agents. Time between decision I have to make are SO low 😅

[Mathias Aggerbo @maggerbo]

Spending tokens to serve translated screenshots across our markets. It's a lot, but I think it is important.

[Mathias Aggerbo @maggerbo]

One of my employees just posted this in our Basecamp. It makes me happy that we build a company that plays a meaningful role in our employees lives.

[Mathias Aggerbo @maggerbo]

@aarondfrancis Very happy for you. Congrats!

[Mathias Aggerbo @maggerbo]

Waiting for my coffee

[Mathias Aggerbo @maggerbo]

Something magic about waking up and checking what cards in Basecamp my agent moved around and worked on. 🤯

[Mathias Aggerbo @maggerbo]

@inazarova Denial over here

[Mathias Aggerbo @maggerbo]

💯
“𝗬𝗼𝘂𝗿 𝗳𝗼𝘂𝗻𝗱𝗲𝗿 𝗯𝗿𝗮𝗶𝗻 𝗹𝗶𝗲𝘀 𝘁𝗼 𝘆𝗼𝘂, 𝗰𝗼𝗻𝘀𝘁𝗮𝗻𝘁𝗹𝘆. It tells you a slow month is the end. It tells you the competitor is winning when they're actually panicking too. It tells you everyone has it figured out except you. Most of the time, the panic is louder than the problem.”

[Codie Sanchez @Codie_Sanchez]

10 YEARS OF FOUNDER THERAPY, SUMMARIZED IN ONE MINUTE.

1) 𝗡𝗼𝗯𝗼𝗱𝘆 𝗶𝘀 𝗰𝗼𝗺𝗶𝗻𝗴 𝘁𝗼 𝘀𝗮𝘃𝗲 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀. Being a founder means accepting that everything in this company is your fault, even the parts that aren't. The day you stop blaming is the day you actually start building something.

2) 𝗠𝗼𝘀𝘁 𝗳𝗼𝘂𝗻𝗱𝗲𝗿 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀 𝗱𝗼 𝗻𝗼𝘁 𝗴𝗲𝘁 𝗳𝗶𝘅𝗲𝗱. The cofounder tension, the cash flow stress, the 3am "is this all going to work" spiral. You don't solve them. You build the nervous system to operate while they're happening. That is the job.

3) 𝗬𝗼𝘂𝗿 𝗳𝗼𝘂𝗻𝗱𝗲𝗿 𝗯𝗿𝗮𝗶𝗻 𝗹𝗶𝗲𝘀 𝘁𝗼 𝘆𝗼𝘂, 𝗰𝗼𝗻𝘀𝘁𝗮𝗻𝘁𝗹𝘆. It tells you a slow month is the end. It tells you the competitor is winning when they're actually panicking too. It tells you everyone has it figured out except you. Most of the time, the panic is louder than the problem.

4) 𝗦𝘁𝗼𝗽 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝘀𝗲𝗹𝗹 𝗶𝗰𝗲 𝘁𝗼 𝗘𝘀𝗸𝗶𝗺𝗼𝘀. 𝗙𝗶𝗻𝗱 𝘁𝗵𝗲 𝘁𝗵𝗶𝗿𝘀𝘁𝘆. The fastest way to die is convincing people they need what you're selling. The right customers won't need a pitch deck and a 40 minute call. Everyone else will eat your calendar and still leave a one star review.

5) 𝗦𝗼𝗺𝗲𝘁𝗶𝗺𝗲𝘀 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝘁𝗵𝗶𝗻𝗴 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗱𝗼 𝗶𝘀 𝗹𝗲𝘁 𝘁𝗵𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗱𝗶𝗲. 𝗬our first business will probably fail. So will most of your second. Most people quit two inches before the gold. Some people should quit two inches before the cliff. Knowing the difference is the whole skill.

6) 𝗢𝗻𝗹𝘆 𝗮 𝗵𝗮𝗻𝗱𝗳𝘂𝗹 𝗼𝗳 𝗽𝗲𝗼𝗽𝗹𝗲 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗳𝗼𝘂𝗻𝗱𝗲𝗿 𝗹𝗶𝗳𝗲 𝗮𝗿𝗲 𝗴𝗼𝗶𝗻𝗴 𝘁𝗼 𝗺𝗮𝘁𝘁𝗲𝗿 𝗹𝗼𝗻𝗴 𝘁𝗲𝗿𝗺. One or two cofounders. A mentor who told you the truth when it cost them nothing to lie. When you find them, pay them well, protect their time, and never forget who was there at zero.

[Mathias Aggerbo @maggerbo]

Wife is out with friends, kids are well a sleep and I'm playing the 2026 version of Transport Tycoon: Codex.

[Mathias Aggerbo @maggerbo]

GPT 5.5 is awesome in OpenClaw.

[Mathias Aggerbo @maggerbo]

Steve bought Siri as an AI move. He most be rolling in his grave looking at how Tim fumbled that ball. I just tried adding something to my shopping list via Siri and it just doesn’t work. At the same time I can be having a conversation with ChatGPT while I drive 1,5 hours the cabin 🤯

[Mathias Aggerbo @maggerbo]

Can't burn more tokens today. My head context window is full. Time for some Succession

[Mathias Aggerbo @maggerbo]

I have been in Solo all day @aarondfrancis and I absolutely love the new update!

[Mathias Aggerbo @maggerbo]

@aarondfrancis Thank you thank you thank you 🙏

[Mathias Aggerbo @maggerbo]

@aarondfrancis

[Mathias Aggerbo @maggerbo]

@tharshan_09 @Shpigford 100% the same for me 😭

[Mathias Aggerbo @maggerbo]

@aarondfrancis I got it today. So happy!!!! Thank you!

[Mathias Aggerbo @maggerbo]

@Shpigford Damn. Everytime I try to hit an api eg. Google ads. It can’t. It’s sandboxed it says. What am i overlooking? How do you connect it to anything?