magic numbers

We're data people with people skills. Specialised in marketing evaluation and helping marketing people put numbers to good use.

[magic numbers @magicnumbersco]

Find out how to tackle it in our super practical, accessible, and no-nonsense Scaling Up Works course. There’s still time to sign up here: https://t.co/IVRtdXpxyK or chat to Imogen for group bookings or questions via [email protected]

[magic numbers @magicnumbersco]

Is influencer marketing right for you?

The chart is from a big new survey by YouGov that asked over 10,000 respondents all around the world all about influencers.

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[magic numbers @magicnumbersco]

If you’re not yet ready for big business brand-building, but worry you’re too reliant on performance marketing, influencers, just like online video can be a low-cost route to a new phase of growth.

[magic numbers @magicnumbersco]

🚩 If you want to avoid paying for online ads that you don’t need and get the balance of brand and performance right, you should join our course Scaling Up Works, starting today: https://t.co/gARN10g2lH. For group bookings or questions, email Imogen via [email protected].

[magic numbers @magicnumbersco]

It’s a slippery slope…

Moving money from traditional budgets into search ads on retailers’ sites, is like paying the rent out of your savings. It can only lead to poverty ahead.

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[magic numbers @magicnumbersco]

@Grace_Kite's latest article, https://t.co/hQsg9cy3tn, is all about this challenge, and how to navigate it in the coming years.

[magic numbers @magicnumbersco]

🚩Sign up here: https://t.co/gARN10g2lH or email Imogen via [email protected] with your questions. Last chance to sign up is 25th October.

[magic numbers @magicnumbersco]

📢Scaling Up Works onboarding week starts today!

Want to balance brand and performance right and identify successful, low-risk, achievable routes into building demand?

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[magic numbers @magicnumbersco]

It’s hands-on, practical training that fits in with your schedule.

So you can put your money where the magic is.

[magic numbers @magicnumbersco]

Follow this link to see a bundle of useful stuff: https://t.co/VQp5iCzfxT. The tool itself, a little video to help you use it, and @Grace_Kite's slides from the conference.

[magic numbers @magicnumbersco]

New and fresh from @The_IPA Effectiveness Conference. A free tool, to help you huddle with finance and come up with the best possible 2025.

Finance are not the baddies. They care about doing the best for the business, perhaps even more than you do.

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[magic numbers @magicnumbersco]

It then compares against another investment of your choice. Just work with finance – they don’t bite – to input the expected return and risk level and let the tool do the rest.