@maxorglobal We are building the AI marketing Super Intelligence platform. Allowing every b2b company the capabilities to just focus on product as we focus on their growth
Day in the Life:
Today I spent the whole day helping recode our entire website!
No marketing stuff tackled,
Tomorrows goal:
Launch New Product Feature + LinkedIn Growth strategy
so I have been ghostwriting LinkedIn posts for the Surface founding team for a while now.
three formats bring in almost all the inbound:
→ the lead magnet post. give away the thing you'd normally gate, they comment a keyword, they get it. tiny ask, and they've told you they have the problem before you ever talk to them.
→ the honest technical post. name competitors, admit a tradeoff you made on purpose. nobody expects a company to say "we're worse at this," so the rest of the post gets believed.
→ the post about something that failed. we killed a product line and wrote about why. more qualified replies than any launch we've run.
the one that doesn't work is the announcement post. fine for the team, useless for pipeline. can't point to a single demo from one.