Majoritas

From first poll to final mandate. Strategy, intelligence and delivery for candidates, governments and movements. Since 2008.

[Majoritas @MajoritasGlobal]

We changed. The mission didn't.

Since 2008. Forty campaigns. Twenty-two countries. 600M+ voters reached.

Built to win. Built to stay.

This is the new Majoritas. ↓ https://t.co/qWC6yB9G5h

[Majoritas @MajoritasGlobal]

Yesterday we were at the IQ Digital Summit because democracies need campaigns that understand the tools shaping what voters see. We’re here to bring that understanding to every client.

[Majoritas @MajoritasGlobal]

Our September guide to campaign AI rules aged in days.

Kenya is weighing political affiliation as sensitive data. India's Supreme Court stayed the Gujarat case; labelling and takedown duties stand.

Build to the strictest rule. Date your legal position.

[Majoritas @MajoritasGlobal]

More people picked a bumblebee than belong to any political party in Britain.

Voters don't stay home because the stakes are high. They stay home when the ask is confusing.

The wording decides the answer.

[Majoritas @MajoritasGlobal]

Two elections, same day.

🇧🇷 Brazil counted millions of votes and is heading to a presidential runoff on 25 October.

🇧🇦 Bosnia used fingerprint ID and ballot scanners in a general election for the first time.

Very different systems, but the lesson is the same.

[Majoritas @MajoritasGlobal]

Fatima Ezzahra EI Mansouri inherits one number: 1M new jobs in five years. That's the promise her party won on, in a country where the median age is around 30 and youth employment has been the dominant political story for years.

The reason we're watching? Article coming soon.

[Majoritas @MajoritasGlobal]

Starting with the finish line?

Yes, and if you cannot answer this question, we'll help you get there.

Every engagement we take has this as a KPI: your legacy.

What you want to be remembered for is bigger than the count on election night, that's what we build for you.

[Majoritas @MajoritasGlobal]

Bosnia says this will be its fairest election yet.

From 4 October, every polling station has a fingerprint reader and a ballot scanner.

It answers fraud that courts had already documented: ballots cast for the dead, votes in someone else's name, blank ballots filled in after.

[Majoritas @MajoritasGlobal]

£2.4 million on content creators in UK. Zero published numbers on what it bought.

That gap is why creator budgets get cut first.

Read more on this and how we report it here: https://t.co/7XtpSCs94j.

[Majoritas @MajoritasGlobal]

We're watching Morocco because over half the country is under 35, and last year showed what happens when that generation mobilises.

On the 23rd we see how that bet went.

[Majoritas @MajoritasGlobal]

Everything you can see in a campaign is about a tenth of it. The ads, the rallies, the slogan everyone repeats. The part that actually wins is the nine tenths that never shows.

We show leaders what wins, then stay to protect it. What that infrastructure looks like, below.

[Majoritas @MajoritasGlobal]

Monthly polling tells you where the electorate was. By the time you read it, the race has moved. Intelligence is a live feed. Not a rear-view mirror.

[Majoritas @MajoritasGlobal]

Everyone's asking what campaign AI can do. Wrong question.

By 2027, five rulebooks decide what it's allowed to do — and most teams are tracking one. The line moves whether you watch it or not.

All five: https://t.co/TSNHXExL9T

[Majoritas @MajoritasGlobal]

The world stopped moving on a weekly schedule. Campaigns built to win it can't either.

The best used to check reality once a week. We check it daily — because the electorate changes daily too.

[Majoritas @MajoritasGlobal]

Election day isn't the start of the work. It's the deadline. Everything that keeps you in power is built before it — or it isn't built at all.

[Majoritas @MajoritasGlobal]

Rising scores also mean more volatile, more engaged electorates — harder to read, harder to take for granted. The countries reversing the decline are the ones treating voters as persuadable, not owned. That's the shift worth watching.

[The Economist @TheEconomist]

After nine years of decline, democracy scores have risen in more than half of the countries in Latin America and the Caribbean. That trend may happen elsewhere, too https://t.co/gPVcRukT32

[Majoritas @MajoritasGlobal]

The Ten Commandments of Digital Marketing in Political Campaigns - https://t.co/bDAskxPbcK

[Majoritas @MajoritasGlobal]

Catch our founder and CEO, Lucian @swcluj sharing his experiences with digital and data-driven political campaigns! #swcluj2017 #Majoritas https://t.co/202KSKzcrM

[Startup Weekend Cluj @swcluj]

Passionate about #marketing & #data driven, founder of @majoritasglobal - @luciandespoiu will share his experience with #swcluj2017 teams

[Majoritas @MajoritasGlobal]

Is there a place for love in politics? A #valentines special entry from #Majoritas | https://t.co/gHzfd5npAg

[Majoritas @MajoritasGlobal]

As seen on the Internet: Would an AI system be a better government than current human ones? #digitalpolitics turning to #AIpolitics