Pushed it further…
Meet Farmikoo — a farm-direct produce marketplace and delivery service.
Every element earns its place.
Trust & Authenticity - Labels
No middleman - Single stroke mark
Freshness - Green palette
Texture & Character - Grained illustration
@bolutifeawakan I agree with you Bolu, but brand designers already do a lot within branding alone. Brand strategy, marketing, 3D/illustration, cohesion across everything. That's not small.
Now add motion, web, Framer on top? That's three jobs for the same pay.
@isaaczara_ That's the reality lately.
I think it stems from companies not actually understanding what brand design is, so they just stack everything else on top of it.
What happens when one of Africa’s most consequential companies outgrows its own story?
With Orange by Marmalade as strategy partners, we helped shape @TheStackGroupHQ; a parent identity that sits above Paystack and a family of technology ventures.