Malc

Currently: @RapUp Words In: @genius, @revolttv, @pigsandplans

[VICTONY @vict0ny]

SLICK 🫟👀

[Denzel Curry @denzelcurry]

Rest Up Tay Keith

[Andrew Barber @fakeshoredrive]

HipHopDX, which launched in 1999, was one of the biggest treasure troves of Hip-Hop history online. I've sourced it countless times for research & writings. It was rich w/ forgotten news stories & weird moments. The internet is NOT forever. Smh

Hopefully it's not gone for good

[TBPN @tbpn]

After several years of declining search traffic, Condé Nast CEO @rogerlynch has directed all the company's brands to operate as if search traffic to their properties will be zero.

He says the era of turning search and social media traffic into profitable businesses is gone.

And that if you run a media business that doesn't have an authoritative brand, a very strong niche, or a direct audience, you're going to be fighting hostile algo changes all the way down.

He describes a recent board meeting:

"We took a snapshot of search results from seven or eight years ago. And what you saw were a few sponsored links, then the ten blue links."

"Do the same search today, you get an AI overview, then you get rows and rows and rows of commerce links, then you get sponsored stuff."

"Each of the last three years, we would do our budgets, and we'd put forecasts in of search traffic declining. Because we'd seen the pattern of algorithm changes. And generally those algorithm changes were negative."

"Every year, our search traffic was down more than we had forecast. So last year I told our teams, 'Assume there's no search.' You have to have your businesses planned as if search is zero. We don't expect it to be zero, we expect it to be a single-digit percentage of our traffic."

[salem @salemmitchell]

in japan and i love my nails

[AYAM JC @BringJoyJC]

the type of attention hip hop needs https://t.co/S5yArRjGzI @malctrapp

[momoboyd @momoboydmusic]

wowowowoowow Tiny Desk with my family!!!! @infinitysong 🥹😭dream come true in a million ways, please go watch and enjoy it💞

[speedy @SpeedyMorman]

end of an incredible era. after 10+ years, ive decided to step away from Complex and my show "360 with Speedy" to go independent and enter into some new partnerships. getting to work alongside some of my best friends and travel the world doing what i love has been the honor of a lifetime. Complex has been the best partner i could have ever imagined, and my life has changed forever because of them.

interviewing, hosting, and connecting with people on a deeper level has always been at the heart of who I am. im excited to continue to do that with new partners and audiences, and I can’t wait to see what the next 10 years has in store

[Frazier Tharpe II @The_SummerMan]

a million and one questions for GQ's April cover story, by me https://t.co/J8boJy69Cb

[GoldenSeries @series_golden]

Chase Infiniti at the NAACP Luncheon. 📷

[BrainyAct @amariatyliyahh]

I can’t think of a time where it hasn’t worked

[Maung Thuta @CypressDahlia]

you compliment pinkpanthress and she hits you with a Skyrim shout

[𝓐 @Sincerely_AO]

Too many Christians don’t realize what a privilege it is to be on God’s side. The creator of the heavens & the earth, the one who knows the end from the beginning. Stay on God’s side and partner with The Holy Spirit who is your advantage and help on this earth.

[Art of Life 🦋 @Art0fLife_]

"The universe will assist you when you are acting in love."

[GV @galactavids]

“if you hang around people who act like you aren’t who you are, then you’ll forget who you are”

[Natanya @n4t4nya]

little red corvette

[𝔇𝔞𝔫𝔦𝔢𝔩 𝚟𝚜 𝔅𝔞𝔟𝔶𝔩𝔬𝔫 @DanielvsBabylon]

Job didn't get his old life back. He got a new one. God didn't restore what he lost. He rewrote the ending and gave him more than he had before. Some pain won't be explained, but it will be redeemed.

[ 🇬🇷 @Panayioti]

we are back in ways we never thought was possible