Nikolay Shmichkov

🇺🇦 SEO/PPC specialist. Traveller, Beloved, Father, Author, Videoblogger, editor of

[Nikolay Shmichkov @malefictum]

Claude уже как часик лежит

[Nikolay Shmichkov @malefictum]

@Diablo Where is shop?

[Nikolay Shmichkov @malefictum]

@RinoTheBouncer @40k_Inquisitor Martyr

[Neil Patel @neilpatel]

If you're spending money on SEO in 2026, you're probably spending it on the wrong thing.

[Glenn Gabe @glenngabe]

Yep, once again, the Jan 2026 unconfirmed update was very powerful for the sites it impacted. I think it's just the beginning as Google cracks down on "commodity content", self-serving listicles, and more. And like I've documented before, drop in Google and you can drop in ChatGPT. See below.

[Nikolay Shmichkov @malefictum]

Дизайнеры @Google
нужно обратить внимание на иконки внутри других сервисов.
К примеру в GoogleDisc

[Neil Patel @neilpatel]

AI makes execution cheap. Content is everywhere. But research shows human-made content still pulls 5x more traffic than AI-generated stuff. The bottleneck was never output, it was taste.

#AIMarketing #ContentStrategy #MarketingTips #HumanVsAI

[Nikolay Shmichkov @malefictum]

FK YU @claudeai AI SUPPORT!!!
We cannot use our product - WE just bought Team tariff plan and you BAN Every invited user!

You still force to create second account to join (Users have their personal accounts) and BLOCK all attemts to LOG IN!

FK AI support, ZERO help!

[Search Engine Land @sengineland]

Google Merchant Center suspensions aren't random.

They're usually the result of multiple small issues adding up.

Here's how to audit your account, fix the problems, and get reinstated 👇
https://t.co/zwlJ98AnjZ

[Lily Ray 😏 @lilyraynyc]

If ANYONE in this industry should have a Wikipedia page, it should 1000% be Barry. This is absurd.

[Nikolay Shmichkov @malefictum]

@KJP_Plays Ukraine, Steam

[KJPlays @KJP_Plays]

#Expedition33 giveaway 💿🚨

As promised, I'm giving away a copy of the game because it won GOTY at #TheGameAwards !!!

To enter:
✅ Follow
✅ Repost
✅ Comment region and platform

Sub to my channel for an extra entry🔗 https://t.co/jSiXCn2Dsv

Winner announced in 1 week

[Nikolay Shmichkov @malefictum]

@assassinscreed yasuke

[Nikolay Shmichkov @malefictum]

Контент HBO будет добавлен в библиотеку Netflix не ранее середины или конца 2026 года. Это произойдет после завершения сделки по приобретению Netflix компании Warner Bros. Discovery (WBD).

[Nikolay Shmichkov @malefictum]

у Самурая нет цели, есть только путь

[Nathan Gotch @nathangotch]

Looks like "AI SEO" is going to be the winner.

Sorry GEO, the market has spoken.

[Neil Patel @neilpatel]

Doing something because everyone else does it is a terrible reason… at least in marketing.

Most companies, based on the survey we ran, post on social media for the sake of it.

For the record, it is worth posting on social media, but it's also essential to have goals and KPIs associated with your social profiles.

[Glenn Gabe @glenngabe]

ChatGPT Search Update. Just noticed that in the release notes -> Improvements to search in ChatGPT

* Factuality: Fewer hallucinations, improving answer quality.
* Shopping: Search is better at detecting shopping intent, showing products when you want them and keeping results focused when you don’t.
* Formatting: Answers are better formatted for quick understanding without losing detail or quality. https://t.co/YxjndijdGY

[Marie Haynes @Marie_Haynes]

Did you know that scraping Google for rank checking violates their spam policies and TOS?

[ILIAS ISM @illyism]

This is the entire google SEO algorithm in 1 screenshot: