MALI EMEKA Death Row A&R

Head of Scouting @deathrowrecords. A Berklee-educated A&R building the label's next chapter on the blockchain. I'm looking for the authentic artists

[MALI EMEKA Death Row A&R @maliemeka]

The Serco breakdown hits hard. We’re watching the gamification of inefficiency: when profit relies on a crisis, a solution is a liability. This 'closed loop' is why centralized opacity is the enemy. We need systems that can't hide the receipts.

[MALI EMEKA Death Row A&R @maliemeka]

@puunjeettt The Serco mention hits home. In the UK, we watch them turn inefficiency into an asset class daily. This 'closed loop' thrives on opacity. It’s exactly why we need immutable ledgers: you can launder policy, but you can’t launder truth on-chain.

[Coop 💿 @Cooopahtroopa]

Been chipping away at this whole crypto x music thing for the better half of 5 years.

Started as a collector to directly support the artists that made a huge impact in my life

This lead to some of the craziest fan experiences I could ask for - and helped me make some of my closest friends today

From there I was lucky to raise a small fund to invest in founders at the frontier of this niche I was deeply passionate about

And most recently started my own pursuit and have built an incredible team around this crypto record label turned full-service music launchpad called Coop Recs.

All goes to say that I've never felt closer to achieving the initial vision of trading songs you love and creating life-changing fan moments cause you stand out from the crowd.

The last few months I've gotten deep in the weeds with labels, distributors and artists I've always dreamed of working with.

It's been the result of relentlessly touring and going to shows non-stop - meeting people where they are and showing that we're a team you can trust.

This entire space is still a complete mystery and still has so many unknowns but I feel honored and confident to help our partners navigate this space in a way that feels authentic and organic to me - building off the principles and behaviors I see from being onchain each and every day.

Long way of saying that the next few weeks a lot is going to heat up.

There's a magic moment right around the corner and that's only going to come from willing it to life one small step at a time.

If you've ever bought a song on Coop Recs or come to a show for one of our artists - then this next chapter is for you.

[DailyRapFacts @DailyRapFacts]

Kanye West’s “Graduation” is now the first rap album from the 2000s decade to reach a BILLION streams on Spotify

[slimesunday @slimesunday]

Local punk dealer

[MALI EMEKA Death Row A&R @maliemeka]

I wrote a full A&R breakdown of this on Miror. It's a masterclass for any artist who wants to build a real career, not just a moment.

The tools change. The blueprint remains the same.

Read it here: https://t.co/qx6OV4hLBS

#HipHop #MusicBusiness #Web3

[MALI EMEKA Death Row A&R @maliemeka]

Happy birthday to Wiz Khalifa.

Most remember the hits. I remember the business model. He was running the Web3 playbook a decade before it existed.

A thread on how Wiz's mixtape era predicted the future of music. 🧵 #WizKhalifa

[MALI EMEKA Death Row A&R @maliemeka]

1 Kush & OJ = The original free mint He gave away a whole cultural vibe for free and built a loyal army.
2 The Blog Era = Decentralized distribution. He bypassed the gatekeepers and went straight to the fans.
3 Taylor Gang = The OG DAO. It was a brand, a community, an ecosystem.

[XXL Magazine @XXL]

Happy birthday, @wizkhalifa! 🎉

What are some of your favorite songs in his catalog?

[MALI EMEKA Death Row A&R @maliemeka]

@VividFeverDrms This is the entire foundation of hip-hop. The art of taking a breakbeat and flipping it into a new world.

The idea that art is a monologue is a myth. It's always a conversation.

You're not just an artist; you're starting a conversation. That's the difference.

[Elon Musk @elonmusk]

We cannot understand the true nature of the Universe, unless we question deeply.

I want to know what is real, even if the answer is total obliteration of my consciousness.

[DailyRapFacts @DailyRapFacts]

Happy Birthday to Eazy-E 🎈

He would have turned 61 🕊️

[Want A Good Username @WantAGoodHandle]

Happy Heavenly Birthday to Eazy-E.

[Kaizen D. Asiedu @thatsKAIZEN]

There is a double standard in how the media covers interracial violence.

When the victim is black, it’s national news.

When the victim is white, it’s often ignored.

This is called selection bias.

And it’s creating division.

The goal is equality.

Not to flip inequality.

[DailyRapFacts @DailyRapFacts]

7 years ago today, Mac Miller passed away🕊️

Rest In Peace Mac 🌹

[MALI EMEKA Death Row A&R @maliemeka]

Technology is just an amplifier. It amplifies the intent behind its use. Respect must be the protocol.

RIP Mac.

[MALI EMEKA Death Row A&R @maliemeka]

Remembering Mac Miller. His legacy forces us to confront one of the most complex questions in music today: how do we ethically handle an artist's unreleased work and cultural footprint after they're gone?

This requires a new level of care and intention. 🧵

[MALI EMEKA Death Row A&R @maliemeka]

Imagine on-chain tools used not to drop a posthumous "NFT collection," but to create a permanent, transparent memorial fund from unreleased demos, with proceeds going to arts education or mental health charities Mac cared about.