Great social ideas die in overbearing approval processes. In @washingtonpost and @drewharwell's latest reporting on the @KamalaHQ social strategy, the team talked a lot about how they get content approved. Here are a few operational insights for your brand to steal:
A car dealership in Ballston Spa, NY is turning out Emmy-worthy videos on TikTok. The best way to describe Mohawk Chevrolet’s strategy is if The Office took place at a car dealership. I interviewed the (very funny) woman behind them, Grace Kerber. Here’s what I learned:
What should an electric vehicle sound like? @voxdotcom Future Perfect dives into the world of EV sound design including insights from @GM Creative Sound Director Jay Kapadia. https://t.co/ZavcGcjdTf
We're conquering new heights in #SiliconValley as we open our new #GM tech center in Mountain View. As we build toward a future defined by EVs and software, this office will focus on systems engineering, AI/ML and UX design.
Explore our #TechJobs here: https://t.co/IKNxmAlPiI.
47% of adults ages 18-30 are interested in pursuing a career in the trades. On this National Skilled Trades Day, @GM is celebrating the 43,500+ auto technicians across its dealerships and the 1,100+ students on the path to joining the industry. https://t.co/zhYYdFkPHm
LYRIQs are a growing luxury ridesharing car of choice. Cadillac’s first fully electric vehicle is gaining traction among Uber Black and Lyft Lux drivers. Includes 33” LED display, headrest speakers, 314-mi. range, & Wi-Fi (perfect for passengers working in the back). 🎶🤩
Airport cab was a Cadillac Lyriq!! The ride was really good??? Super quiet and smooth. Had to go almost 2hrs up the coast.
My driver said he’s had it for 3 weeks and really loves it. Says people are always looking at it. Drove folks to and from Coachella and it was a hit
Driving around Detroit, Emily Chang and General Motors's Mary Barra embrace their inner Swifties and discuss the carmaker's legacy.
Watch their full in-depth interview on The Circuit: https://t.co/77OxyNDNhz
Hey folks, I'm sure a lot of you on here know @SarahPerezTC, an amazing writer, single mother and human. She suffered a total loss house fire this morning. She and her daughter are safe but if you can help at all please do so. https://t.co/ZbfqEsA3sn
This is one of my favorite technologies from @GM — I pile the kids & surfboards into our @GMC Hummer & hands-free “Super Cruise” to the beach. Now can do that on 750K mapped roads! https://t.co/1tuIvugM62
Sidebar investors also include Pinterest co-founder Evan Sharp, former Pinterest president Tim Kendall, Carbon Health SVP of Marketing Meenal Balar, Meta CMO Alex Schultz, Head of WhatsApp Will Cathcart, & Front CEO Mathilde Collin.
Today private leadership program Sidebar officially launches from former Meta lead w/ a waitlist of 5k+ & $13.55M funding from investors including @FoundationCap, @ScribbleVC, & @R2_GV. @TeamSidebar@techcrunch (tip @techmeme) https://t.co/mDzu97U9Bx
CEO Lexy Franklin told TechCrunch: “Networks have benefits, programs have outcomes. There are other platforms primarily focused on marketing your professional self or connecting with other professionals, while Sidebar is unique in that it’s a personalized career growth program."