Mallory Greene

Co-founder @Eirene - a modern approach to funeral arrangements.

[Mallory Greene @MalloryJGreene]

I'm incredibly proud to announce that I've made this years @Forbes 30 Under 30 list.

What an honour to be amongst a group of young entrepreneurs and innovators changing the world. We're just getting started @Eirene 🚀

https://t.co/ZmbN7Rc2xX #ForbesUnder30

[Mallory Greene @MalloryJGreene]

@JayShooster I have watched them relentlessly go after my 92-year old grandmother, which sparked me to create a comprehensive guide to help people stay informed, especially as scams become more sophisticated with AI.

https://t.co/OuH9XNM2Rd

[Mallory Greene @MalloryJGreene]

Try our 7-day free trial. Your feedback shapes the future of grief care. Together, let's ensure no one grieves alone.

https://t.co/jJ9UZzAkwQ

#GriefSupport #Innovation

[Mallory Greene @MalloryJGreene]

💜 Introducing @Eirene's Grief Companion - the world's first AI-powered grief support tool. In a world where grief can feel isolating, we offer comfort, understanding, and a 24/7 listening ear.

https://t.co/ePzsmczMNA

[Mallory Greene @MalloryJGreene]

Grief is unique; our support evolves with your journey.

Grief Companion provides:
🤗 Non-judgmental space for your feelings
🌙 24/7 availability
🌱 Personalized, evolving support
💚 Affordable care

[Barbara Stewart, CFA @RichThinkingB]

It's #RichThinkingTuesday! How did @MalloryJGreene get her big investment idea for simple affordable cremations?

"Watching what was going on at my dad’s office where he worked as a funeral director...what an outdated industry…they still used a typewriter for paperwork!"

[Rob Pintwala @RPintwala]

The “finding a therapist” process is broken. And stuck in the 90s.

In 2018, my wife quit therapy before it even started. Instead of help, she got a sales pitch from a clinic intake coordinator. After weeks of building the courage to reach out, she felt empty, misunderstood, and alone.

She was frustrated and upset. I was too. I knew millions of people experienced the same outcome. Finding a therapist in 2018 felt like trying to find a date by randomly picking names in a phone book.

Making the decision to seek help is tough; the process of finding that help shouldn’t be tougher. If you’re looking for a “client-centered” therapist, there are thousands to choose from, but getting a sense of who they are is another story.

Booking a session often means submitting an online form and waiting. When will you hear back? Sometimes never. If you do, it’s often a “sorry, my practice is full” message. Back to square one…

Even if you schedule a therapist, the next step is usually a “free” phone consultation. But after the admin talk, you might have only a few minutes to see if it’s a fit. Sometimes, the call isn’t even with the therapist.

The problem is clear: the process of finding help is broken.

In 2019, I launched @firstsessionmh to solve it. I bought a camera, emailed 100 therapists, and interviewed 10 of them. 🎥

I thought videos could humanize the experience and help folks gauge compatibility before booking. I made 3-minute YouTube videos for each therapist, put them on a webpage, and crossed my fingers. 🤞

This week, First Session turns 5. 🎂

After 5 years, 12,000 sessions, and 1000s of conversations with therapists, I’ve spent a lot of time reflecting on what we’ve learned, the impact we’ve made, and the work ahead of us.

Here’s what we’ve learned and what’s next for First Session:

The Right Fit, the First Time: Switching therapists is hard. Building trust and sharing personal thoughts is taxing. Constantly switching often leads to clients abandoning therapy altogether. Finding the right fit sooner is invaluable.

Connection Over Convenience: Quick fixes never work. Genuine connection between therapist and patient ensures commitment and consistency. We optimize for that connection.

Relatability Builds Trust: Many therapists use dense jargon. The solution? Keep it simple and speak like a human. Relatability allows for better dialogue, connection, and trust.

Agency and Choice: Having an algorithm pick a therapist is convenient but costs an important step in long-term results. We equip folks with the tools to make informed decisions confidently.

Friction Slows Progress: We mandate easier booking, simpler billing, and quicker communication. Less admin friction means more commitment, stronger connection, and steadier progress.

What’s Next?

We’re focusing on helping every therapy seeker find the right fit, removing friction from the process, and building the best platform for the best therapists.

Many seekers bring unintended baggage from past experiences. We’re building a new search engine to account for these experiences. It’s an important step, and the first of many to come.

Transparency around insurance coverage and billing is our focus. We want seekers to feel qualified and informed during their therapy journey.

Therapists should focus on helping people, not admin work. We’re building tools to support them in doing what they do best.

If the adage is true in startups, that an overnight success takes 10 years, I'm hopeful that we're halfway there.

[YWCA Cambridge @ywcacambridge]

Announcing our first speaker for She Talks 2024! A topic we may not want to talk about, but at some point we all have to face: end of life planning. Mallory took her background in tech, applied it to funerals, & raised over $2 million in capital. Tickets: https://t.co/mF5jrn4VDF

[Mallory Greene @MalloryJGreene]

Losing a loved one can be a challenging time for families. At @Eirene, we understand the stress and responsibility that comes with it. Our promise is to ease that burden and provide end-to-end support.

[Paul Nazareth @UinvitedU]

I see you @Eirene & @MalloryJGreene 🤜🏾🤛🏾

Full page in @globeandmail today.

Making death less painful, more meaningful when the brutality of the death-industry is made more accessible.

[Mallory Greene @MalloryJGreene]

Experience @Eirene’s modern and caring approach from the comfort of your home. Cremation arrangements can be made with the support of our funeral directors — online or over the phone, 24/7.

[BetaKit @BetaKit]

Toronto-based @Eirene raises $4.1-million seed round to simplify end-of-life solutions. #CDNtech https://t.co/it0WmV0J1l

[Mallory Greene @MalloryJGreene]

@ArrivalsDep named AOR for online cremation service @Eirene https://t.co/bmpFBBub5E

[cansulta @cansulta]

The latest episode of “And So, She Left” #podcast 🎙️ features an insightful conversation w/ visionary CEO & Co-Founder of @Eirene, @MalloryJGreene.

#WomenInTech #DeathAndDisruption #StartUpCulture #DisruptiveInnovation #InspiringStories #TechStartUps #Innovation #AndSoSheLeft

[Dominique Mosbergen @dmosbergen]

After 2+ years of reporting, hundreds of interviews and thousands of documents, here's my @WSJ investigation into a sweetheart deal between the funeral industry and the Federal Trade Commission that allows bad actors to remain hidden from the public https://t.co/4URiMlzns1

[The Globe and Mail @globeandmail]

Women are changing the face of the death care industry https://t.co/UwO9JKPz8d

[The Wall Street Journal @WSJ]

The funeral industry and the FTC struck a deal to hide the names of most mortuaries that violate fair-practices rules. A WSJ investigation reveals more than 500 homes. https://t.co/iYfVga2ZSg https://t.co/iYfVga2ZSg

[Mallory Greene @MalloryJGreene]

Eirene is hiring a Partnerships Specialist to develop a partnerships strategy and build relationships with community partners. Our ideal candidate has experience in the end-of-life or healthcare space. Check it out!

https://t.co/KqybmxWC1l

[Mallory Greene @MalloryJGreene]

We're thrilled to welcome Danial Shaikh, CPA, CA to the @Eirene team as our Head of Finance. Danial is a seasoned finance leader with experience in building teams and implementing best-in-class processes and tools within fast-growing technology companies.

[Mallory Greene @MalloryJGreene]

Who is working at or running a company that is actively hiring new grads? Lots of students looking for jobs starting spring / summer!

[Mallory Greene @MalloryJGreene]

https://t.co/ZQyQ8jgX7v

[Mallory Greene @MalloryJGreene]

I feel extremely fortunate to be surrounded by such an incredible team @Eirene. And today, it grew even stronger. Kevin Edwards, former @SkipTheDishes CEO, is joining us as Eirene’s new Chief Operating Officer.

[Mallory Greene @MalloryJGreene]

Kevin’s experience in connecting with customers, scaling businesses and driving change aligns so well with what we’re focused on. I’m looking forward to working with Kevin as we continue to deliver on our commitment to families and on our mission to transform the industry.