Mallory Riske

University of South Carolina, Fashion Merchandising Major, RETL 369 Section 3, Fall 2026 “Everything is a win when the goal is to experience”

[Mallory Riske @MalloryRiske]

Simple, mobile-optimized designs can ultimately lead to more interactions and sales. Consumers can easily find and purchase products they like, whether they’re shopping on a small or large screen.

[Mallory Riske @MalloryRiske]

Successful digital marketing includes websites and apps that are optimized for mobile! The Nike App uses touch-friendly navigation, vertical scrolling, and easy product browsing to make shopping on your phone convenient. X4 @RetailPro369

[Mallory Riske @MalloryRiske]

What’s the target persona of this e.l.f. post? College students looking for practical self-care! By showing products in a shower caddy, e.l.f. targets young adults and their daily routines. Connecting products to dorm life makes the post relatable to a college demographic.

[e.l.f. Cosmetics @elfcosmetics]

back to college: e.l.f. edition 💅🎀

[Mallory Riske @MalloryRiske]

@MorganSilver369 @RetailPro369 Uggs are definitely easy to recognize! Even without their logo, their signature color, texture, and style make them stand out!

[Mallory Riske @MalloryRiske]

@Celesnogueras Victoria's Secret is a great example of listening to consumers! Brands need to change as their consumers’ expectations change, and that's exactly what they did!

[Mallory Riske @MalloryRiske]

The device also allows consumers to use two screens at once, making multitasking easier. This demonstrates Apple’s understanding of its consumers’ lifestyles and their desire for efficiency and innovation.

[Mallory Riske @MalloryRiske]

Apple has officially announced the iPhone Duo, using consumer psychographics to appeal to its target audience. Its foldable design makes the device more portable, appealing to busy consumers who rely on technology throughout the day. X3 @RetailPro369

[Mallory Riske @MalloryRiske]

While two brands may not sell the same product or service, their collaborations can still create excitement. Collaborations such as Crumbl x Minecraft and Dunkin x Parke can increase brand exposure and sales, especially when consumers share them on social media.

[Mallory Riske @MalloryRiske]

Businesses gain traction through new and innovative ideas, such as collaborations. Collabs bring in two different audiences in order to expand a brand’s reach. Many times, collabs spread through word of mouth and create a sense of exclusivity around a product. X2 @RetailPro369

[Mallory Riske @MalloryRiske]

@RetailPro369 This is a great visual! Effective SEO is very intentional!

[Mallory Riske @MalloryRiske]

@RetailPro369 @nicoledanysh It has been so interesting to watch Coach implement and prioritize more sustainability. I really like the idea of the Reloved program as well as their Coachtopia movement.

[Mallory Riske @MalloryRiske]

@RetailPro369 I think the brand Edikted understands Gen Z consumers well. I constantly see sponsored reviews or try-on hauls on TikTok. The brand even had a pop-up at USC where students received coupons and free merchandise and I overall heard positive feedback (S3)