Nicole Danysh

University of South Carolina, B.S Retailing RETL 369 Section J 10, Summer 2026)
The earth laughs in flowers

[Nicole Danysh @nicoledanysh]

@RetailPro369 @Maxbianchini14 Yes this is incredibly true! It reminds me of when Facebook was gathering data without consent and when caught lots of users became distrustful and deleted their accounts !

[Nicole Danysh @nicoledanysh]

@RetailPro369 @JeremyHarper369 Great insight! Being mobile friendly is so important approximately 91% of Americans own a smart phone and 76% of them use their mobile devices to shop online. That is a large percentage of consumers you wouldn’t want to miss out on !

[Nicole Danysh @nicoledanysh]

@RetailPro369 Very well said! Brands are nothing without their consumer base and it’s important they feel seen and heard by the brands they choose to support!

[Nicole Danysh @nicoledanysh]

Stanley responded by gifting the woman a brand new car just as the video was trending. By being in the conversation and paying it back to their customer Stanley generated massive publicity and positive organic brand exposure!
@RetailPro369 X7

[Nicole Danysh @nicoledanysh]

Successful brands utilize social listening and are actively apart of conversations surrounding their brand. A tik tok user shared a video about her car being destroyed by a fire, but her Stanley cup survived unscathed in the front seat.

[Nicole Danysh @nicoledanysh]

The hashtag was a viral trend and allowed for tons of user generated content and brand awareness! #marketing101
@RetailPro369 X6

[Nicole Danysh @nicoledanysh]

Hashtags are a great way for brand to connect with their consumers and create engaging content. A very successful example is Calvin Kleins #mycalvins campaign. People were encouraged to share photos of themselves sporting the iconic logo with the hashtag!

[Nicole Danysh @nicoledanysh]

This Wendy’s Ad targets fans of this summer’s love island season! Typically young women who enjoy pop culture and social media trends ! Their goal here is entertain with trending content while still promoting a meal from Wendy’s.

[Wendy’s @Wendys]

When I ask do you want to split a meal, this is what I mean.

[Nicole Danysh @nicoledanysh]

It’s very important for brands to highlight under represented groups, like Under Armour does here with woman’s flag football. They are showing how they cater to all different types of athletes. Inclusion helps to build strong community!!

[Lola Smith @LolaSmith369]

This post by Under Armour is targeting specifically women in predominantly male sports. This post inspires women that they can do hard things to. This post is reaching those women who are pushing the limits and continuing to break boundaries for the best reasons!

[Lola Smith @LolaSmith369]

This post by Under Armour is targeting specifically women in predominantly male sports. This post inspires women that they can do hard things to. This post is reaching those women who are pushing the limits and continuing to break boundaries for the best reasons!

[Nicole Danysh @nicoledanysh]

@RonnieMart369 @RetailPro369 Hi Ronnie ! You are exactly right it’s great you are incorporating these ideas into your own brand and understand how to connect with your consumers!

[Nicole Danysh @nicoledanysh]

@LolaSmith369 @RetailPro369 Hi Lola ! This is an excellent point and why brands that give back and have philanthropy at the core of their business models such as Tom’s and Patagonia are so successful!!

[Nicole Danysh @nicoledanysh]

@Apple @RetailPro369 X5

[Nicole Danysh @nicoledanysh]

While AI can be a helpful tool for customer segmentation and data analysis, majority of consumers prefer human generated content for promotional posts and advertisements.

[Nicole Danysh @nicoledanysh]

Many brands have already hoped on this trend such as @Apple who showcased the human creative team behind their Christmas marketing campaign.

[Nicole Danysh @nicoledanysh]

Mark Schaefer shares how Substack can be a powerful social platform to engage with your consumer base! Blog posts are a great tool for community building and brand awareness!

[Mark Schaefer @markwschaefer]

Is it time to monetize your audience through #Substack? https://t.co/IScoOUJTeH

[Nicole Danysh @nicoledanysh]

@RetailPro369 X4

[Nicole Danysh @nicoledanysh]

Back in 2021 Coach was caught destroying and leaving unsold or returned inventory in dumpsters. This sparked widespread backlash and public outrage, as recent trends on environmental awareness and sustainability were on the rise. Here’s how they recovered their brand image…

[Nicole Danysh @nicoledanysh]

By understanding their target market and conducting consumer oriented research around sustainability trends Coach was able to make a successful comeback promoting circularly and fashion waste reduction.