Max bianchini

University of South Carolina - Services Management Major - RETL 369 - Personal interest - Baseball

[Max bianchini @Maxbianchini14]

@LolaSmith369 @RetailPro369 I agree,
The best thing a company can do is listen to their customers. Customers ARE the company and they are the number 1 way to improve the brand and stay ahead of competitors.

[Max bianchini @Maxbianchini14]

@nicoledanysh I agree, hashtags play a greater role than most people think. They are so engaging and can create a rabbit hole for customers to look through when they are interested.

[Max bianchini @Maxbianchini14]

@JeremyHarper369 Finding more than one target audience is such an important thing to a brand. Most people only think of athletes for brands like this, but there is so many more people who need an active shoe.

[Max bianchini @Maxbianchini14]

Social listening is basically free research to improve the brand
@RetailPro369 X7

[Max bianchini @Maxbianchini14]

Brands need to listen more to what the customers are saying outside of their page rather than worrying about their likes or comments.

[Max bianchini @Maxbianchini14]

Companies need to do a list of things to please customers:

- Fix repeated complaints
- Find trends early
- Compare themselves to competitors

[Max bianchini @Maxbianchini14]

Companies need to stop just selling and start creating value.

Customers enjoy content that educates, connects, and entertains them.

This is how you build trust and loyalty which will increase sales overtime

#retailmarketing
@RetailPro369 X6

[Max bianchini @Maxbianchini14]

This post target young male/female athletes who value performance and confidence and this is connected by a big time sports moment. The strategy works because it connects the brand with success and sports culture.

[lululemon @lululemon]

Congrats to our Ambassador Connor Bedard on becoming a Chicago Blackhawk. We can’t wait for next season. #NHLDraft2023 #lululemonAmbassador

[Max bianchini @Maxbianchini14]

This is very true, people think that customers are brought in by the good deals and discounted products. In reality customers want to be brought in by a genuine message and connection.

[Tyler Bak @TylerBak369]

Retail promotion is more than offering discounts, it’s about conveying the perfect message to the perfect audience. IMC, helps brands make their customers feel understandable and it creates strong relationships and long term loyalty.

[Max bianchini @Maxbianchini14]

@RonnieMart369 I totally agree, the customer is arguably way more important than the product itself. People want genuine connection before they are shown a product.

[Max bianchini @Maxbianchini14]

@JarodNavarro05 I agree, the most important post is 100% the first post, people will never see the second or third post if you can interest them in the first.

[Max bianchini @Maxbianchini14]

The best retail brands are only selling products, they’re creating personalized online experiences

@RetailPro369 X5

[Max bianchini @Maxbianchini14]

If you’re not using digital marketing, you’re losing customer every day. This is how you do it.

[Max bianchini @Maxbianchini14]

Use mobile websites, everyone uses their phones every day. Include apps and even text promotions.

[Max bianchini @Maxbianchini14]

I totally agree, Ai is taking over. People still think they are fighting for a job with another human but in reality they are fighting again a robot with the highest possible technical skills

[Lucy Quiroz @onlyluq]

Your competition is not another human. It is a human with five AI agents, clearer systems, and more speed. Learn the tools, but keep your judgment. #AI #Marketing

[Max bianchini @Maxbianchini14]

@onlyluq I agree, Ai is taking over jobs by the day.

[Max bianchini @Maxbianchini14]

If a brand doesn’t have good positioning, their promotions will feel random and useless.

The best companies don’t only sell products, they sell perception.

@RetailPro369 X4

[Max bianchini @Maxbianchini14]

Why do customers pay more for Apple products? The answer is product positioning.

They promote themselves as an innovative, premium sleek brand.

They want customer to perceive them that way.

[Max bianchini @Maxbianchini14]

A big factor into the product positioning is the IMC process-

-Advertising style
-Store design
-Promotions
-Messaging